Team Phoenix was formed to raise money and awareness for flood victims through a t-shirt fundraiser. The t-shirts will feature past natural disasters in Colorado. Funds raised will go to a charitable trust to help residents, first responders, and emergency services impacted by floods. Team Phoenix will donate proceeds to these groups and cover costs by selling t-shirts at Earth Day events and online. The goal is to make a life-changing impact through t-shirt sales and educating flood victims.

1. TEAM
PHOENIX
RISING
FROM THE
ASHES
Presented by
Tawakalitou Alawoe, Jason Cheever
Kylie Sack, Scott Swartz and William Rumbaugh

2. INTRODUCTION
 Team Phoenix “rising from the ashes” was
formed on January 7th of 2014 by five
teammates (Jason, Kylie, Scott, Tawa and
Williams)
 Raise money and awareness through a t-shirt
fundraiser
 T-shirt will display the Colorado State flag
emblem on the front along with man-
made/natural disasters.
 Money will be deposited in charitable trust fund.

3. PICTURES OF AFTERMATH FLOODS

4. VIDEOS OF THE FLOODS
AND WILD FIRES
 http://www.youtube.com/watch?v=AuisKmFgYbs
 http://www.youtube.com/watch?v=qMP4eclF3C8
 http://www.youtube.com/watch?v=DTZc2bA3EuQ

5. DEMOGRAPHIC TARGET
 Pew Research
 Target best category of residents
 70% of US population uses social networks
 40% of those users do it by cell phones
 Professionals earning $50k to $75k/year
 Facebook: 70% of the SSN age 18 to 34 years
old and fasting growing from 30 to 49 year old.

6. COMPETITION
 Vendor competitors:
 Bonfire
 Cafepress
 Teespring
 ooShirts
 Fundraiser competitors:
 Asheville Toast to ReCOvery
 HelpColoradoNow.org
 CSU Cares

7. CONSUMER BUYING
BEHAVIOR
 Target Area: I-25 from Colorado Springs up to Boulder - 97
miles - population of Colorado Springs and Boulder alone is
about 513,901
 Age group: 25-35
 Income $50k-$75k
 Some college experience
Influencing Buying Behavior factors
 Culture - middle to upper class, family values of giving back
 Social - Getting involved in the community and becoming part
of a group
 Personal - 25-35 years old, like outdoors, giving back to
community
 Psychological - motivated by helping others, raised with beliefs
of helping others.

8. INTEGRATED MARKETING
COMMUNICATIONS
 Targeting local communities in Colorado’s core urban area
 Market neighborhood communities participating in hobbies such
walking and hiking/backpacking
 Cultural: family’s values and culture, organize a charity event
 Social: beliefs and values, lead by example, community Pumpkin fest
for Halloween
 Personality: self-concept, lifestyle, kiosk at the REI in Denver
Downtown 16th street mall
 Psychological: motivated by beliefs and attitudes, church based t-shirt
 selling event, organize a church activity Vinelife church
 Promotions: E-marketing, social media and advertising, Bonfire
 Both push and pull strategy.

9. CUSTOMER RELATIONSHIP
MANAGEMENT
 Connect with customers through social media
 Word mouth to mouth advertising
 Local communities events.

10. SEGMENTATION, TARGETING
AND POSITONING
Segmentation
• 25-35 yrs Old
• Married
• Outdoor people enjoy camping and hiking
• $50k to $70k
• Some college education
Targeting
• Caring
• Generous
Positioning
• One on one sales at Earth Day Booth
• Social media-Description of products and
services
• Radio, television and radio advertising

11. Strengths Weaknesses
 People are more willing to donate to
natural disasters
 Strong demographic research
 Targeting flood damage victims
 No time limit on giving
 Low competition
 Just beginning a charity
 Difficulty obtaining a 501C3 Non-Profit
status
 Start-up funding
 No control over the weather
 Weak/slow economy may limit donations
Opportunities Threats
 Bring communities together to mitigate
flood damage
 Earth day event allows Team Phoenix to
raise awareness about whom are at risk
 Provide a secure website to donate money
 Coordinate people who want to help with
relief efforts
 Poor attitudes within the communities
about being effected from natural
disasters
 Fraudulent charitable solicitations
 Website representing themselves as
legitimate charities
 Bad/slow economy
SWOT Analysis

12. LOCALAND GLOBAL MARKETING
Local newspapers
Television advertising
Radio advertising
The internet

13. PRICING STRATEGY
 Cost-based pricing
 $25 per t-shirt, $15 to Bonfire, $10 as profit, 10% of
the profit to our expense account
 Profits :
 50% to Colorado residents
 20% to first responders,
 20% to emergency services and the final 10% to us
 Expenses - start up cost, registered with the state,
promotional funds - booth rental of $25 for Earth
Day, and travel expenses.

14. PLACE STRATEGY
 LOCATION
 Retailing to local
consumers in central
Colorado
• Local events-Earth Day
 Exposure:
• 9news
• Earth Day
• Newspaper
• Facebook
 Competitor : CSU Cares
• College based
• Football, library, only on
campus.
 DISTRIBUTION
 Manufacturer to
consumer for the online
business
• Website selling factory
direct to the public
 Manufacturer to
consumer for selling in
local businesses
• Store selling to the
consumer factory direct
• Earth Day event.

15. EXECUTIVE SUMMARY
 Team Phoenix was formed to help flood victims by raising money and
awareness to the damage water can cause through a t-shirt fundraiser.
T-shirts will display the past few years’ man-made and natural
disasters where flood and water damage occurred. The funds raised
will be placed in a charitable trust fund that will assist residents, first
responders, and emergency services in times of need.
 Team Phoenix has decided to donate 50% of the proceeds to the
affected residents, 20% to emergency services, 20% to first
responders, and 10% will be used to cover administrative fees for
running both a booth at the Earth Day event every April 22nd and for
maintaining the charity’s website
 Our vision statement “Making a life changing experience by selling
one t-shirt”
 Company objectives:
 Reach out for floods victims in Colorado and throughout other states
 Raise money and awareness
 Educate floods victims
 Direct them to appropriate agencies.

16. ANY QUESTIONS