The document discusses Generation C, the generation that is constantly connected through internet and mobile devices. Generation C is always online and uses social media, websites, and mobile apps. This allows them to learn and discover new things constantly. Businesses need to engage this generation through dynamic, fun online presences in order to attract their attention and optimize sales. Hard Rock Cafe is used as an example of a company that effectively engages Generation C through an interactive website and strong social media presence to promote their brand, locations, events and rewards program. While internet connectivity provides many opportunities, overreliance on online connections can also isolate people from human interaction skills.

1. GENERATION C GORAL Raphaelle
MBA1C
Group 1

2. DEFINITION
We are the generation C
The generation C is the young people who use all the time internet and be connected all the time. This possibilities to be
connected everywhere give a lot of possibilities: personnal & professionnal.
 Professional
Every industry must to use this new technology to get a new approach and get new customer and tutch this new generation.
Indeed, this generation are all the time conected and use mobile application, go on different website and social media. The
professionnal need to keep the attention of this young customer with a dynamic and funny suggestion.
In this case, they built a new way of consumption and communication to optimizing the income. They must be innovative because
this generation C is grows tired and you must to create all the time.
Personnal
We are all the time connected and we need everything in direct. Internet, social media, website give a lot of choice and give new
opportunity to learn. They can discover all the time everything new to be in the moove and know what people thinkby the way of
following and sharing.
The gereation C is a mondialisation, it’s works by creation, innovation and buzz. The goal it’s to try to provoke a reaction in the
community because everything go fast, it’s a real world of mouth by virtual aspects.

3. HARD ROCK CAFE
•Young and Rock
•Using social media
•The website is dynamic, you have every second a new
image and suggestion
•They can promote all the time via the social media
and create some event to optimizing the consumption.

4. HARD ROCK CAFE
In this website you can know everything about the brand and share it:
Destination: where they are located in the world
The experience:
• About Hard rock otels
• The sound of your stay
• Rock Spa
• Kid’s & teens activities
• Dining Nightlife
• All Inclusive Resort
• Rock Royalty
• Rock Shop
Casinos
Meeting and Events
Rewards

5. MY POINT OF VIEW
Today we need to be connected to get every information. It’s a part of
the mondialisation, everything go fast: it’s the world of mouth by
virtual aspects. The generation C create a real community with
audience, supporters, followers. People forget the difference and
communicate together behind a phone, a computer an image…It
giving time and providing new technology.
I am not so connected, I am more creative. In my point of view, it’s
important to be connected but it is also a danger. Everybody are
connected all the time but forgot the humanity skills.

6. COMMENT
Agree
I am agree with the generation C, because it’s a way to learn and have
explanation about everythink. It’s a real way of life, and nowaday it’s
necessary for professional skills. Please note, that we judge everythink by
internet: pictures, websites, comments. It help us to make a good or bad
judgment. It’s a real world of mouth, an industry can promote an event or a
new product quicky.
Disagree
It’s also dangerous, as I said it’s a world of mouth and everythink go fast, for
exemple if you have a bad comment on TripAdvisor your futur guest will see
it and be more reluctant. It’s also a commercial goal, you need to buy the
new product to be in the wave. It’s a real cost. People live in a virtual world,
some website can be lie to the guest with beautiful pictures and attractive
cost. You need to be watchful.

7. GENERATION C

8. WHY & HOW
In my point of view this image reflect the generation C. Everybody are
connected together, talk together and become an organization. They
are online and adhere to this organisation, they can exchange their
point of view, their skills, their suggestions. It’s also the technology,
everythink are more innovative and creative all the time.