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Net Fluency 
Session 01 
DEGROOTE ANGELINA MBA 1
Definition of « Generation C » 
Generation C is a powerful new force in 
culture and commerce. 
They are empowered by technology to 
search out authentic content that they 
consume across all platforms and all 
screens, whenever and wherever they 
want. They can be difficult to reach with 
traditional media - there's no one-size-fits-all 
solution here - but brands that take the 
time to understand them and properly 
engage with them will find a willing and 
influential audience.
Concept: Agree or disagree? 
Quote 
“I feel like I can't go anywhere without my phone... I 
didn't have a phone for a day or so because it was 
stolen, and it felt like I was on another planet.” 
I Think… 
Generation C is 24h/24 connected 
on networks. (They share photos, 
post a comment, watch videos…) 
This sentence show that younger 
are addicted to their phone and for 
them, it’s a real need to surf the net.
Quote 
“Any question can be immediately answered. Everyone 
is at your fingertips.” 
Quote 
I Think… “Usually I'm creating to share with people... And 
Have internet anywhere with you allows 
you to be informed constantly. 
However, we must pay attention to the 
wrong information. 
hopefully they [then] could create things of their own. I 
could share that passion with other people.” 
I Think… 
It is attractive to share information with 
other people. It is a new kind to find 
information.
The luxury hotel group Starwood is a 
good example in the proper use of digital. 
In fact, besides a Youtube page, the group 
develop an application, and Instagram 
page for each of its hotels. 
Good ways to make themselves known 
and to get attractive in the eyes of a young 
and connected customers.
Digital fluency pres
Digital fluency pres
Digital fluency pres

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Digital fluency pres

  • 1. Net Fluency Session 01 DEGROOTE ANGELINA MBA 1
  • 2. Definition of « Generation C » Generation C is a powerful new force in culture and commerce. They are empowered by technology to search out authentic content that they consume across all platforms and all screens, whenever and wherever they want. They can be difficult to reach with traditional media - there's no one-size-fits-all solution here - but brands that take the time to understand them and properly engage with them will find a willing and influential audience.
  • 3.
  • 4. Concept: Agree or disagree? Quote “I feel like I can't go anywhere without my phone... I didn't have a phone for a day or so because it was stolen, and it felt like I was on another planet.” I Think… Generation C is 24h/24 connected on networks. (They share photos, post a comment, watch videos…) This sentence show that younger are addicted to their phone and for them, it’s a real need to surf the net.
  • 5. Quote “Any question can be immediately answered. Everyone is at your fingertips.” Quote I Think… “Usually I'm creating to share with people... And Have internet anywhere with you allows you to be informed constantly. However, we must pay attention to the wrong information. hopefully they [then] could create things of their own. I could share that passion with other people.” I Think… It is attractive to share information with other people. It is a new kind to find information.
  • 6. The luxury hotel group Starwood is a good example in the proper use of digital. In fact, besides a Youtube page, the group develop an application, and Instagram page for each of its hotels. Good ways to make themselves known and to get attractive in the eyes of a young and connected customers.