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Generating leads with content marketing
The document discusses strategies for generating leads through content marketing, highlighting the importance of engaging customers early and considering distribution methods from the outset. It includes examples from a charity and a university to illustrate the effectiveness of various lead generation efforts. Additionally, it points out challenges and provides resources for further insights.
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Generating leads with content marketing
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- 2. Alex Bacon Marketing Manager,Eduserv @alexsbacon
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- 7. Engage early • Speakto your customers • Involve your prospects • Involve an authority in your market place
- 8. Think about distributionfrom day one • SEO • Distribution partners • PR
- 9. To lead captureform, or not lead capture form, that is the question.
- 10. Repurpose and make yourcontent work hard.
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- 12. Charity example • 310survey responses from digital professionals • 614 downloads of heads of digital report • 190 downloads of CEO report • 39 attendees to workshop • 5 sales opportunities • 2 clients won
- 13. University example • 159sign-ups • 32 (clearing students) , 45 (post-grad and alumni), 51 (international students) • 37 on sitecore demo • 13 sales opportunities • 2 customer won
- 14. The bad andthe ugly. The challenges.
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