The document contains a quiz with multiple choice questions covering topics like company colors, song lyrics, movie references, and notable people. It asks the reader to identify people, products, ideas and their origins based on clues and context provided in the questions.
Watanabe Bizquiz Goa Prelims | QM Harsh Singh | Quark 2023 | BITS Pilani KK B...BITS Goa Quiz Club
BITS Goa Quiz Club in association with Quark, announces the Watanabe Quiz- A Business and Finance themed quiz to be conducted in partnership with Mingout. Cash prizes worth ₹20K are up for grabs!
What's more, the winner gets an all expenses paid trip to Mumbai, to compete in the national finals for a prize pool of 10 lakhs!!
The Quiz is open only for BITSGians. Participation is allowed in teams of 2.
Date: 30 January 2023
Venue: LT1
Time: 7 pm onwards
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Watanabe Bizquiz Goa Prelims | QM Harsh Singh | Quark 2023 | BITS Pilani KK B...BITS Goa Quiz Club
BITS Goa Quiz Club in association with Quark, announces the Watanabe Quiz- A Business and Finance themed quiz to be conducted in partnership with Mingout. Cash prizes worth ₹20K are up for grabs!
What's more, the winner gets an all expenses paid trip to Mumbai, to compete in the national finals for a prize pool of 10 lakhs!!
The Quiz is open only for BITSGians. Participation is allowed in teams of 2.
Date: 30 January 2023
Venue: LT1
Time: 7 pm onwards
The Quizzing Club of OUTR aka CETQUIZZITE had their Induction Quiz for Freshers in 2022. A proper everything under the sun gen quiz with a QM's masala of Pop Culture added in makes this a unique set.
The Business and Technology Quiz at the Kolkata International Quiz Festival 2023, held at Calcutta Rowing Club on 14th January
Quizmasters- Debasish Mukherjee and Titash Banerjea
This MELAS Quiz was held on 12th March,2022 and hosted by Subhadra and Nitesh for Chakravyuh, 2022, the annual quizzing fest of Quintessence.
Quintessence is the Quizzing Society of Zakir Husain Delhi College, University of Delhi.
General Quiz conducted by Quiz Club IIT Jodhpur. Quiz includes questions from domains like sports, general knowledge, current affairs, technology, media and entertainment.
After a hiatus of 2 years, XQuizzite successfully conducted Inquizzitive- The Open General Quiz as a part of Xpressions'21 on 17th and 20th Feb, 2022 and 800+ participants had registered for the quiz which offered prizes worth INR 15,000 rupees.
QUIZCON 2023
TECHNO INDIA SALT LAKE
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BY SHOUNAK BASU, AHANA SARKAR, KRISHNENDU KARMAKAR AND RITAM ROY.
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Hosted as a part of Calcutta Medical College's annual quiz fest - Magajastro. This was a college quiz for teams of two.
If you want to use any of these questions, you can. However, I hope you will give the necessary credit.
In-house crime, conspiracy, and paranormal filler quiz set by Subham Priya, Velpula Srilaxmi, Aarushi Khanna, and Anaamika S. HighQ Day-2 (17.02.2023).
This MELAS (Music Entertainment Literature Arts Sports) Quiz was held in January 2022 and set by Aishani and Subhadra as part of our weekly sessions. The set was meticulously compiled and hosted by the QMs.
Quintessence is the Quizzing Society of Zakir Husain Delhi College, University of Delhi. The society has been active for 10 years and has been actively holding Intra quiz sessions and quizzes for both school and college students in the circuit.
After a hiatus of 2 years, XQuizzite successfully conducted Inquizzitive- The Open General Quiz as a part of Xpressions'21 on 17th and 20th Feb, 2022 and 800+ participants had registered for the quiz which offered prizes worth INR 15,000 rupees.
QUIZCON 2023
TECHNO INDIA SALT LAKE
PRELIMS:
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BY SHOUNAK BASU, AHANA SARKAR, KRISHNENDU KARMAKAR AND RITAM ROY.
(Prelims) Music, Movies and Sports Quiz - Magajastro 2014Debanjan Bose
Hosted as a part of Calcutta Medical College's annual quiz fest - Magajastro. This was a college quiz for teams of two.
If you want to use any of these questions, you can. However, I hope you will give the necessary credit.
In-house crime, conspiracy, and paranormal filler quiz set by Subham Priya, Velpula Srilaxmi, Aarushi Khanna, and Anaamika S. HighQ Day-2 (17.02.2023).
This MELAS (Music Entertainment Literature Arts Sports) Quiz was held in January 2022 and set by Aishani and Subhadra as part of our weekly sessions. The set was meticulously compiled and hosted by the QMs.
Quintessence is the Quizzing Society of Zakir Husain Delhi College, University of Delhi. The society has been active for 10 years and has been actively holding Intra quiz sessions and quizzes for both school and college students in the circuit.
Power point on the 60s Multicultural peoplemanfish0901
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Overview of marketing strategy, execution, and communication. Helpful for MBA grads, and those looking for a primer on Marketing. I cover marketing planning, execution, and a brief overview of the theory of communication.
Reference:
Joseph J. Richardson, Mattias Björnmalm and Frank Caruso: Technology-driven layer-by-layer assembly of nanofilms (2015) Science 348 (6233). doi: 10.1126/science.aaa2491
Finals of the Business, Management & Entrepreneurship Quiz organised by IIT BHU Quiz Club. Held on 17th September 2015 at G7, Mechanical Engg Dept, IIT (BHU) Varanasi.
Prelims of the Business, Management & Entrepreneurship Quiz organised by IIT BHU Quiz Club. Held on 17th September 2015 at G7, Mechanical Engg Dept, IIT (BHU) Varanasi.
General Quiz held at Udbhav 2015, the technical fest of Department of Chemical Engineering & Technology, IIT (BHU) Varanasi.
QMs- Rajan Arora, Ashlesh M.
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QMs- Rajan Arora, Ashlesh M.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
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Biological screening of herbal drugs: Introduction and Need for
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This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
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Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
3. 1.
• The reason behind Company X’s main color is that
the founder Y has a red-green color blindness.
• In 2011, Y annual goal was to only eat meat that he
killed himself. He said:
“In order to practice thankfulness, I want to be
more connected to the food I eat and the animals
that give their lives so I can eat them.”
• Name either X or Y.
4. 2.
Kar diya main aisa kaam, aaj hi aaj mein
Naam lene se aa jate hain , toofan mere raaj mein
Mere itte fan jagat mein, karun khud par naaj mein
Karun dinner har sham main, vip hotel taj mein
In English:
Today I did something that storms appear at my beck and call,
I have so many fans in the world that I feel proud,
I have dinner each night at Taj.
These are the lyrics of a very famous song (sic).
Guess the artist or the song.
5. 3.
• In one of the rallies for the Uttar Pradesh Assembly
elections 2017, PM Modi highlighted the
eradication of criminal gangs in the state as one of
the major issues to be addressed.
• He promised to get rid of them in a stealthy
manner, referencing a certain cliffhanger from
popular culture, that garnered much interest in the
media.
• What was he referring to?
6. 4.
• X is an actress and model who
lost to Tanushree Dutta (known
for Aashiq Banaya Aapne) in
Miss Universe 2004 contest.
• While Tanushree became the 8th
runner-up, X couldn’t finish in
the top 15.
• However, the tables turned and
in 2017, X smashed box office
records with a movie in which
she plays the titular character.
7. 5.
Huffington Post published an article “7 Reasons Why” in which
they gave the following reasons for what?
1) An abundance of patriarchy.
2) Sexism is our chief national pastime.
3) Access to 21st century technology doesn't allay 16th century
attitudes.
4) For some people, a woman is only a sum of her body parts.
5) A successful woman is dangerous to the peace of mind of
misogynists.
6) Some link their sense of self worth to opportunities to slut
shame women on Facebook.
7) Exposed legs are known to emit radioactive rays. National
security is being compromised!
11. 9.
Chetan Bhagat was indirectly responsible for the creation
of this meme which reflects the feeling in situations such
as:
• When a friend asks you to join them at Starbucks
• Subway guy asks you what sauces to put in your sub
• When someone makes a Game of Thrones reference
• When someone asks you to explain “Exasperating
farrago of distortions, misrepresentations & outright
lies being broadcast by an unprincipled showman
masquerading as a journalist”
17. 12. Identify the poet #onomatopoeia
• Tum samjho to mujhe bhi samjhana, kyu mera
jeevan hai khokla
Pagal baawra sa anjaana… aise baasi khaman
dhokla
• SHRADDHANJALI
Popat kaka ki aatma ka popat, udd gaya udd gaya
udd gaya re
Shristi ke sajjan haatho se popat, judd gaya judd
gaya judd gaya re
18. 13.
In March this year, Miranda Kerr came under attack
by internet warriors for something her then fiancé
said or did. Who is her (now) husband?
19. 14. Identify
"I am deeply moved by the offer from our State of Israel
[to serve as President], and at once saddened and
ashamed that I cannot accept it. All my life I have dealt
with objective matters, hence I lack both the natural
aptitude and the experience to deal properly with people
and to exercise official functions. For these reasons alone
I should be unsuited to fulfill the duties of that high
office, even if advancing age was not making increasing
inroads on my strength. I am the more distressed over
these circumstances because my relationship to the
Jewish people has become my strongest human bond,
ever since I became fully aware of our precarious
situation among the nations of the world."
20. 15.
• On which brand’s packaging will you find these
lines:
“Contains Love and ingredient bits therefore shake
well and use”?
• In a span of five years, its parent company Hector
Beverages has raised close to Rs 250 crore in funds
from the likes of Infosys co-founder NR Narayana
Murthy.
21. 16.
• Ferruccio was a farmer who took his complaints
about his Ferrari all the way to Enzo, who didn’t
exactly appreciate being given technical notes from
a young tractor manufacturer.
• When Enzo gave him an earful, a rivalry was born
and Ferruccio’s hobby of driving fast cars turned
into a passion.
• Driven by Enzo’s insult, Ferruccio got to work
designing his car and a brand was born.
• Identify.
22. 17.
• It is an open-source distributed computing platform
featuring a smart-contract functionality.
• It was proposed in 2013 by Vitalik Buterin and an
online crowdsale happened in 2014.
• Languages such as Solidity can be used to write
smart-contracts
• Name either the platform or the token it employs
• [Hint]
23. 18.
• It is a phrase coined by Graham T. Allison, a Harvard
professor and US national security and defense policy
expert
• It is named after a Greek historian who first devised
this concept in international relations
• The concept is as follows: As one power rises, an
already established power gets nervous and gears up
for war, with this devolving into a vicious cycle that
eventually results in war.
• This happened when Athens challenged Sparta, and
later when Germany challenged Britain. Increasingly, it
is being seen in the challenge China is posing to USA.
24. • It gained renewed prominence following an Atlantic
article in 2015, which was one of the most talked
about articles of the year.
25. 19.
• The scholarship is named after a British mining
magnate and South African politician
• Its stated aims were to promote civic-minded
leadership among "young colonists“ with "moral
force of character and instincts to lead", for "the
furtherance of the British Empire, for the bringing
of the whole uncivilised world under British rule,
for the recovery of the United States, for the
making the Anglo-Saxon race but one Empire"
26. • The founder was also involved in the creation of De
Beers Group, a company which mainstreamed
diamonds by its tagline: “A diamond is forever”
• Awardees include:
Girish Karnad, Montek Singh Ahluwalia, Tony Abott,
Malcolm Turnbull, Sanjeev Sanyal
27. 20.
• This university is named after a Welsh merchant and
slave trader who was the Governor of Madras from
1687 to 1692
• In 1715 and 1721, he gifted about £800 worth of
textiles and books to what was the Collegiate School of
Connecticut
• The university has a long list of associations with
controversial individuals: the above donor had not only
kept slaves in Madras but had also encouraged slave
exports.
• A college in the university named Calhoun College after
John Calhoun, a white supremacist, was renamed to
Hopper College in February 2017
28. 21. Road naming and renaming
• In Aug 2015,
Aurangzeb Road ???
• In Sep 2016,
Race Course Road ???
• In Feb 2017,
Dalhousie Road ???
29. 22.
• Three of the four Indians or persons of Indian origin
who have won a science Nobel come from a
particular community said to number under 2
million people.
• The odd man out: Punjab-born Hargobind Khorana,
who won a Nobel for medicine in 1968.
• The tiny community also accounts for one of India’s
most famous mathematicians and India’s only
world champion in a sport/game of Indian origin.
30. 23.
• This community of Jews has a noted history of
achievement in Western societies in the fields of
exact and social sciences, literature, finance,
politics, media, and others.
• While they make up about 2% of the U.S.
population, 27% of United States Nobel
prize winners in the 20th century, a quarter
of Fields Medal winners, 25% of ACM Turing
Award winners, and half the world's chess
champions, including 8% of the top 100 world
chess players have this ancestry.
31. • Time magazine's person of the 20th century, Albert
Einstein belonged to this community.
• According to a study performed by Cambridge
University, 21% of Ivy League students, 23% of the
wealthiest Americans, and 38% of the Oscar-
winning film directors, and 29% of the Oslo awards
have gone to this community of Jews.
32. 24.
• X originated as a result of difficulties importing Coca-
Cola syrup into Nazi Germany during World War II due
to a trade embargo.
• To circumvent this, Max Keith, the head of Coca-Cola
Deutschland (Coca-Cola GmbH), decided to create a
new product for the German market, using only
ingredients available in Germany at the time,
including whey and apple pomace – the "leftovers of
leftovers", as Keith later recalled.
• The name was the result of a brief brainstorming
session, with Keith's exhorting his team to "use their
imagination", to which one of his salesmen, Joe Knipp,
immediately retorted "X!"
34. 1.
• The reason behind Company X’s main color is that
the founder Y has a red-green color blindness.
• In 2011, Y annual goal was to only eat meat that he
killed himself. He said:
“In order to practice thankfulness, I want to be
more connected to the food I eat and the animals
that give their lives so I can eat them.”
• Name either X or Y.
35.
36. 2.
Kar diya main aisa kaam, aaj hi aaj mein
Naam lene se aa jate hain , toofan mere raaj mein
Mere itte fan jagat mein, karun khud par naaj mein
Karun dinner har sham main, vip hotel taj mein
In English:
Today I did something that storms appear at my beck and call,
I have so many fans in the world that I feel proud,
I have dinner each night at Taj.
These are the lyrics of a very famous song (sic).
Guess the artist or the song.
38. 3.
• In one of the rallies for the Uttar Pradesh Assembly
elections 2017, PM Modi highlighted the
eradication of criminal gangs in the state as one of
the major issues to be addressed.
• He promised to get rid of them in a stealthy
manner, referencing a certain cliffhanger from
popular culture, that garnered much interest in the
media.
• What was he referring to?
39.
40. 4.
• X is an actress and model who
lost to Tanushree Dutta (known
for Aashiq Banaya Aapne) in
Miss Universe 2004 contest.
• While Tanushree became the 8th
runner-up, X couldn’t finish in
the top 15.
• However, the tables turned and
in 2017, X smashed box office
records with a movie in which
she plays the titular character.
42. 5.
Huffington Post published an article “7 Reasons Why” in which
they gave the following reasons for what?
1) An abundance of patriarchy.
2) Sexism is our chief national pastime.
3) Access to 21st century technology doesn't allay 16th century
attitudes.
4) For some people, a woman is only a sum of her body parts.
5) A successful woman is dangerous to the peace of mind of
misogynists.
6) Some link their sense of self worth to opportunities to slut
shame women on Facebook.
7) Exposed legs are known to emit radioactive rays. National
security is being compromised!
43. 7 Reasons Why Priyanka Chopra's Legs
Were Disrespectful To PM Modi
50. 9.
Chetan Bhagat was indirectly responsible for the creation
of this meme which reflects the feeling in situations such
as:
• When a friend asks you to join them at Starbucks
• Subway guy asks you what sauces to put in your sub
• When someone makes a Game of Thrones reference
• When someone asks you to explain “Exasperating
farrago of distortions, misrepresentations & outright
lies being broadcast by an unprincipled showman
masquerading as a journalist”
59. 12. Identify the poet
#onomatopoeia
• Tum samjho to mujhe bhi samjhana, kyu mera
jeevan hai khokla
Pagal baawra sa anjaana… jaise baasi khaman
dhokla
• POPAT KAKA’s SHRADDHANJALI
Popat kaka ki aatma ka popat, udd gaya udd gaya
udd gaya re
Shristi ke sajjan haatho se popat, judd gaya judd
gaya judd gaya re
60.
61. 13.
In March this year, Miranda Kerr
came under attack by internet
warriors for something her then
fiancé said or did. Who is her (now)
husband?
63. 14. Identify
"I am deeply moved by the offer from our State of Israel
[to serve as President], and at once saddened and
ashamed that I cannot accept it. All my life I have dealt
with objective matters, hence I lack both the natural
aptitude and the experience to deal properly with people
and to exercise official functions. For these reasons alone
I should be unsuited to fulfill the duties of that high
office, even if advancing age was not making increasing
inroads on my strength. I am the more distressed over
these circumstances because my relationship to the
Jewish people has become my strongest human bond,
ever since I became fully aware of our precarious
situation among the nations of the world."
64.
65. 15.
• On which brand’s packaging will you find these
lines:
“Contains Love and ingredient bits therefore shake
well and use”?
• In a span of five years, its parent company Hector
Beverages has raised close to Rs 250 crore in funds
from the likes of Infosys co-founder NR Narayana
Murthy.
66.
67. 16.
• Ferruccio was a farmer who took his complaints
about his Ferrari all the way to Enzo, who didn’t
exactly appreciate being given technical notes from
a young tractor manufacturer.
• When Enzo gave him an earful, a rivalry was born
and Ferruccio’s hobby of driving fast cars turned
into a passion.
• Driven by Enzo’s insult, Ferruccio got to work
designing his car and a brand was born.
• Identify.
69. 17.
• It is an open-source distributed computing platform
featuring a smart-contract functionality.
• It was proposed in 2013 by Vitalik Buterin and an
online crowdsale happened in 2014.
• Languages such as Solidity can be used to write
smart-contracts
• Name either the platform or the token it employs
• [Hint]
71. 18.
• It is a phrase coined by Graham T. Allison, a Harvard
professor and US national security and defense policy
expert
• It is named after a Greek historian who first devised
this concept in international relations
• The concept is as follows: As one power rises, an
already established power gets nervous and gears up
for war, with this devolving into a vicious cycle that
eventually results in war.
• This happened when Athens challenged Sparta, and
later when Germany challenged Britain. Increasingly, it
is being seen in the challenge China is posing to USA.
72. • It gained renewed prominence following an Atlantic
article in 2015, which was one of the most talked
about articles of the year.
73.
74. 19.
• The scholarship is named after a British mining
magnate and South African politician
• Its stated aims were to promote civic-minded
leadership among "young colonists“ with "moral
force of character and instincts to lead", for "the
furtherance of the British Empire, for the bringing
of the whole uncivilised world under British rule,
for the recovery of the United States, for the
making the Anglo-Saxon race but one Empire"
75. • The founder was also involved in the creation of De
Beers Group, a company which mainstreamed
diamonds by its tagline: “A diamond is forever”
• Awardees include:
Girish Karnad, Montek Singh Ahluwalia, Tony Abott,
Malcolm Turnbull, Sanjeev Sanyal
77. 20.
• This university is named after a Welsh merchant and
slave trader who was the Governor of Madras from
1687 to 1692
• In 1715 and 1721, he gifted about £800 worth of
textiles and books to what was the Collegiate School of
Connecticut
• The university has a long list of associations with
controversial individuals: the above donor had not only
kept slaves in Madras but had also encouraged slave
exports.
• A college in the university named Calhoun College after
John Calhoun, a white supremacist, was renamed to
Hopper College in February 2017
78.
79. 21. Road naming and renaming
• In Aug 2015,
Aurangzeb Road ???
• In Sep 2016,
Race Course Road ???
• In Feb 2017,
Dalhousie Road ???
80. • Aurangzeb Road Dr. A.P.J. Abdul Kalam Road
• Race Course Road Lok Kalyan Marg
• Dalhousie Road Dara Shikoh Road
81. 22.
• Three of the four Indians or persons of Indian origin
who have won a science Nobel come from a
particular community said to number under 2
million people.
• The odd man out: Punjab-born Hargobind Khorana,
who won a Nobel for medicine in 1968.
• The tiny community also accounts for one of India’s
most famous mathematicians and India’s only
world champion in sport of Indian origin.
82. Tamil Brahmin
• C. V. Raman (Physics, 1930)
• Subrahmanyan Chandrasekar (Physics, 1983)
• Venkatraman Ramakrishnan (chemistry, 2009)
• Srinivasa Ramanujan
• Viswanathan Anand
83. 23.
• This community of Jews has a noted history of
achievement in Western societies in the fields of
exact and social sciences, literature, finance,
politics, media, and others.
• While they make up about 2% of the U.S.
population, 27% of United States Nobel
prize winners in the 20th century, a quarter
of Fields Medal winners, 25% of ACM Turing
Award winners, and half the world's chess
champions, including 8% of the top 100 world
chess players have this ancestry.
84. • Time magazine's person of the 20th century, Albert
Einstein belonged to this community.
• According to a study performed by Cambridge
University, 21% of Ivy League students, 23% of the
wealthiest Americans, and 38% of the Oscar-
winning film directors, and 29% of the Oslo awards
have gone to this community of Jews.
86. 24.
• X originated as a result of difficulties importing Coca-
Cola syrup into Nazi Germany during World War II due
to a trade embargo.
• To circumvent this, Max Keith, the head of Coca-Cola
Deutschland (Coca-Cola GmbH), decided to create a
new product for the German market, using only
ingredients available in Germany at the time,
including whey and apple pomace – the "leftovers of
leftovers", as Keith later recalled.
• The name was the result of a brief brainstorming
session, with Keith's exhorting his team to "use their
imagination", to which one of his salesmen, Joe Knipp,
immediately retorted "X!"