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DESIGN 
BY: 
Amir 
Rashidifar 
| 
Leslie 
Park 
| 
Susie 
Moon 
UXDI 
STUDENT 
PROJECT: 
Fandango
Project 
Overview 
Brief 
Fandango 
wants 
to 
increase 
user 
engagement 
by 
selling 
Lckets 
to 
events 
& 
concerts. 
• Design 
a 
flow 
for 
discovering 
new 
events 
and 
purchasing 
Lckets 
• Design 
the 
flow 
for 
retrieving 
Lckets 
and 
using 
them 
as 
digital 
passes 
Target 
Device(s) 
Responsive 
website 
that 
works 
well 
with 
iPad 
and/or 
iPhone 
applicaLon
NoLfy 
you 
of 
events 
Easily 
purchase 
Lckets 
Access 
digital 
pass
User 
Research: 
Surveys 
Key 
insights 
from 
35 
respondents: 
• 31% 
want 
the 
app 
to 
be 
simple 
and 
easy 
43% 57% 
• 29% 
find 
it 
hard 
to 
navigate 
• 23% 
like 
the 
convenience 
of 
buying 
Lckets 
32% 
5% 
45% 
8%
User 
Research: 
Keyword 
Attributes
Case 
Study
Design 
Process: 
Discovery 
& 
Research 
• ComparaLve 
Research 
• Card 
SorLng
Design 
Process: 
Ideation 
& 
Definition 
• User 
Flows 
• Wireframes 
• Sitemaps
Design 
Process: 
Prototyping 
& 
Testing 
• Prototyping 
• Usability 
TesLng 
• MulLple 
IteraLons
Prototype 
Iterations 
Low-­‐fi 
to 
Hi-­‐fi
Prototype 
iPhone 
Prototype: 
hp://invis.io/QP1GO4G5S
Amir 
Rashidifar 
| 
amir@beyondvip.com 
Leslie 
Park 
| 
lesliepark220@gmail.com 
Susie 
Moon 
| 
ssmoon07@gmail.com

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