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Gender in communication presentation
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- 2. Table of Contents •1. Introduction • 2. Media as a Social Institution • 3. Media Economics • 4. Media Economics cont. • 5. Media Economics cont. • 6. Media and Power • 7. Media and Power cont. • 8. Media, Power, and Hegemony • 9. Interlocking Institutions • 10. Media Content and Breaking Barriers • 11. Media Content and Breaking Barriers cont. • 12. Media Content and Breaking Barriers cont. • 13. Conclusion
- 3. Introduction • Media isthe mass form of communication and understanding • Types of media: television, movies, newspapers, radio, magazines, etc. • Talking about media not the media; media is too complex to be portrayed as a singular term • “We mention all forms of media because all media communicated understandings of gender, and gender influences all forms of mediated communication.”(235)
- 4. Media as aSocial Institution • Mass media as an institution is a recent conception • Because of media’s youth it is not always easy to see it as an institution • Media are concerned with the construction of both content and the audience viewing the content
- 5. Media Economics • Theeconomics when dealing with media are constantly portrayed throughout the media programs • A perfect example of a way to think about the portrayal and explanation for economics in media are when you think of and watch television • With the viewing of television comes the inescapable viewing of commercials and ads
- 6. Media Economics continued… •Commercials are strategically placed in between the breaks of programs that will appeal to the general audience viewing the program • Another role of economics is that it is crafted within the show to appeal to the audience • Example: Pretty Little Liars
- 7. Media Economics continued… •Pretty Little Liars: show on ABC Family • Appealing primarily to the teen and young adult audience • Plot: Four friends battle together against an anonymous foe who threatens to reveal their darkest secrets while uncovering the mystery of the murder of their best friend • The show has economic value based upon its success as it enters its 4th season but also in dealing with advertisements, commercials, and in show content • Economic possibilities: DVD sales, advertisements of other ABC Family shows and movies, fashion, etc.
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- 9. Media and Power •We live in a consumer culture • Power as an element of media is one that describes media as an institution really well • “Media exert power over how people do gender.” (238) • Media forms such as magazines influence social norms concerning gender, beauty, race, etc.
- 10. Media and Powercontinued… • Media has the power to give people certain views on their own identities • Female example: magazines such as Cosmopolitan or Glamour have the power to influence women to dress the way they dress, style their hair accordingly, try celebrity diets, etc. to be more feminine • Male example: commercials such as Axe body spray or Old Spice have the power to influence men to use their products so they can be viewed and perceived as a masculine man
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- 12. Media, Power, andHegemony • Media has the power to be extremely persuasive • When dealing with media hegemony several types of media try and break the barrier for the social norm • For example: the show, Lost Girl, depicts the life and adventures of a crime fighting, supernatural woman named Bo • Bo is a tough, strong-willed, and ambitious character who although appears to be masculine in her lifestyle, meets the feminine standards of attractiveness • “Media, as a central institution of civil society, maintain hegemonic understandings of gender even as they create gaps and fissures in representations of gender.” (239)
- 13. Interlocking Institutions • Mediais possibly the most interconnected institution • Other institutions are portrayed and represented through media institution • The book discusses the institution of family being depicted in media, other institutions such as work and education are also portrayed in media
- 14. Media Content andBreaking Barriers • Media has come a long way as an institution • The content within media is no longer the old fashioned views of life • Nowadays media is figuring out new ways of breaking down the barriers of the social norm • In various television shows, movies, magazines, music videos, etc. the content has changed and includes the new social norms of the 21st century
- 15. Media Content andBreaking Barriers continued… • In the various platforms of media different situations, problems, romances, etc. are created to reflect the real world • The way in which media is doing so can be a great influence to the audience • An great example of how things have changed is shown in the film Pleasantville • Many of the differences that media tries to portray happen in this film; it’s not just about rescuing a cat from a tree anymore, there are bigger problems, as in the tree is on fire
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- 17. Media Content andBreaking Barriers continued… • A major update in media has been the role of sexual preference • So many television shows, movies, books, etc. have reached out to make a change and have had characters who prefer the same sex rather than the social norm of a male-female relationship • I think that because media is willing to portray these types of characters, it is influencing people in similar situations that it is okay to like who you like • The message is positive
- 19. Conclusion • Media iseverywhere • Media as an institution has its good sides and bad sides of influencing its viewers • As long as media is making the effort and the strides to be a positive and worthwhile institution than the more it will benefit its audiences
- 20. Works Cited • www.google.com/images"Google Images." Google Images. N.p., n.d. Web. 29 Apr. 2013. • Communicating Gender Diversity: A Critical Approach by Victoria Pruin DeFrancisco and Catherine Helen Palczewski, Sage Publishers, 2007. • www.imdb.com "Pretty Little Liars." IMDb. IMDb.com, n.d. Web. 29 Apr. 2013.