This document discusses how media represents and influences gender. It covers how media forms like television became ubiquitous and now dominate leisure time. Media is approached as a social institution that constructs and reinforces gender through representations that respond to one another across formats. While media economics aim to market to audiences, media also exercises power to influence social norms and what it means to be masculine or feminine. The document discusses ways people can develop a critical oppositional gaze to resist dominant media influences on gender.