Gen Z, born between 1995 and 2009, make up 30% of the world's population. Despite being fluent with technology, they prefer face-to-face communication over digital. Many are interested in becoming entrepreneurs rather than employees after college. They expect brands to have two-way relationships and listen to their opinions. As technology changes rapidly, Gen Z adapts quickly as well.

1. They are the largest
generation ever, at 30%
of the world’s population!
Despite their natural fluency with
technology, they're more interested in
face-to-face communication.
Sixty-one
percent would
rather be an
entrepreneur
instead of an
employee when
they graduate
college.
Favorite items to spend
money on:
GEN Z CHEAT SHEET
Everything you need to
know about Gen Z
Born between 1995 and 2009. Young people expect and demand a two-way
relationship with brands. They want to see their opinions put into action.
The most important thing to keep in mind about Gen Z is they change
as fast as technology. Chances are this sheet will be outdated before you change
your sheets so call us to keep your campaigns fresh.
33%
36%
Food/Drinks
32%
Going out with friends
18%
Clothes
Top financial goals:
23%
20%
38%
Say they will
invest in
something
that changes
the world.
Are concerned
about man’s
impact on the
planet.
54%
Once a week
93%
Multiple times per day
%
Think they are
more driven
than their peers.
80%
connected within an
hour or less.
Ages 13 to 18:
25%
73%
actively connected, checking
emails and messages within
five minutes of waking up
Multitask
with a
device while
watching TV
84%
Almost