Rolls-Royce, a famous luxury car maker founded in 1886, filed a lawsuit against Chinese car maker Geely in 2009 for producing the Geely GE model that was nearly identical to Rolls-Royce's Phantom in design and appearance. While the Phantom costs £250,000, the GE only costs £30,000, but copies distinctive design elements of Rolls-Royce cars. A lower court found Geely guilty of infringing Rolls-Royce's trademarks and design and fined the company £10,000,000, rejecting the GE model, though Geely appealed the ruling.
Compiled from my first-hand experience as Brand Identity Specialist for Canadian Airlines, I put this Keynote presentation together as a case study for one of my design courses I taught at Mount Royal University.
This year's TATA crucible started off with Trichy .Here is the prelims questions.do post your comments and mail me to ultimatequizzer@gmail.com and plz visit www.ultimatequizzer.wordpress.com
“Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date, and begins a new age of open-top, super-luxury motoring. Dawn is a beautiful new motor car that offers the most uncompromised open-top motoring experience in the world. It will be the most social of super-luxury drophead motor cars for those who wish to bathe in the sunlight of the world’s most exclusive social hotspots.
Quite simply, it is the sexiest Rolls-Royce ever built.
Compiled from my first-hand experience as Brand Identity Specialist for Canadian Airlines, I put this Keynote presentation together as a case study for one of my design courses I taught at Mount Royal University.
This year's TATA crucible started off with Trichy .Here is the prelims questions.do post your comments and mail me to ultimatequizzer@gmail.com and plz visit www.ultimatequizzer.wordpress.com
“Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date, and begins a new age of open-top, super-luxury motoring. Dawn is a beautiful new motor car that offers the most uncompromised open-top motoring experience in the world. It will be the most social of super-luxury drophead motor cars for those who wish to bathe in the sunlight of the world’s most exclusive social hotspots.
Quite simply, it is the sexiest Rolls-Royce ever built.
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Case analysis - Rolls royce vs Geely
1.
2.
3.
Famous Car maker company
Started in 1886
Also known as “Royal car makers”
High cost luxurious car Manufacturers
Great brand image
4.
Famous Car maker company
Started in 1886
Also known as “Royal car makers”
High cost luxurious car Manufacturers
Great brand image
5. The case starts when a Chinese car maker company, Geely launched a car also looks like Rolls
Royce. So They sue against Geely over the similarities between its Geely GE model and the Rolls-Royce
Phantom. Sussex, England
BUILT:
BUILT: Shanghai, China
Geely GE is a car just similar to Rolls-Royce Phantom in its looks and overall design.
PRICE: £250,000
PRICE: £30,000
Geely is a substandard company when compared to Rolls-Royce
Rolls-Royce Motor Cars is very protective of its brand image and takes this case seriously to file a
case over the chinese car maker company Geely. Geely launches their mode Geely GE with the similar looks
and features of Rolls-Royce Phantom. Geely costs only 1/8th of Phantom.
6. •
The Trade Marks Act 1994 states that "a person infringes a registered trade mark if he uses in the
course of trade a sign which is identical with the trade mark in relation to goods or services which are
identical with those for which it is registered" (section 10(1) of the Act). A person may also infringe a
registered trade mark where the sign is similar and the goods or services are similar to those for which
the mark is registered and there is a likelihood of confusion on the part of the public as a result (section
10(2)).
•
A trademark can be a Name, Word, Phrase, Logo, Symbol, Design, Image, Sound, Shape, Signature
or any combination of these elements.
7. The grille, the Flying Lady mascot, also known as the Spirit of Ecstasy, and the Rolls-Royce name
and initials are specifically protected.
With its £250,000 price-tag, the original Rolls-Royce Phantom has always been the preserve of the
privileged few.
But costing just £30,000, the GE, which stands for Geely Excellence, appears to offer a ‘luxurious mobile
palace’ on a much tighter budget.
8.
The session court in England rejected Geely’s appeal against their conviction in the
case, 2009
Geely is sentenced to fine £ 10,00,000 by the lower court.
The court rejected the production of Geely GE.
Geely has appealed against the verdict. The case was going on in the court.