An Conghui, president of Zhejiang Geely Holding Group and CEO of Geely Auto Group, explains the future of flying cars and the value of an international brand.
Global Automobile Industry Insights - DigitantDigitant
Digitant Insights:
Check out global automobile insights with latest trends and updates. Visits us for digital marketing services in automobile industry.
This presentation provides a comprehensive overview of the current auto industry. The focus is to further explore car manufacturers, as well as some new technologies and ideas facing this sector. From there, we move into a discussion on car dealers. This section breaks down customer car buying behaviors, during the pre-shopping and dealership shopping phases. To end we take a look into how various companies are leveraging technologies to advance the industry.
Global Automobile Industry Insights - DigitantDigitant
Digitant Insights:
Check out global automobile insights with latest trends and updates. Visits us for digital marketing services in automobile industry.
This presentation provides a comprehensive overview of the current auto industry. The focus is to further explore car manufacturers, as well as some new technologies and ideas facing this sector. From there, we move into a discussion on car dealers. This section breaks down customer car buying behaviors, during the pre-shopping and dealership shopping phases. To end we take a look into how various companies are leveraging technologies to advance the industry.
Automotive Revolution Perspective Towards 2030Stradablog
McKinsey & Company’s comprehensive research into the disruptions most likely to affect the automotive space through 2030 identifies eight key trends that could trigger an industry revolution. From innovative mobility plays to new industry entrants, these trends signal a changing of the guard that could shatter current business models and ways of doing things.
April 2003
Toyota Prius; Marketing Communications Plan
Executive Summary
Full service agency “Oakly & Oakley” has been asked to prepare a three-year communications plan for
the Toyota Prius, which is to be launched in the UK. Market analysis identified the target market, which
consists of two groups: private and corporate buyers. Next to the demographic profile, three different
psychographic profiles amongst the private buyer and their media usage have been identified.
Consequently a communications strategy that makes use of these media has been created. The
strategy will use PR, Advertising, direct mail and Personal Selling. TV, Print, Outdoor and the Internet
will be the main media. The Creative strategy is designed to emphasize the unique selling points of the
Prius and weaken the target markets objections. The budget has been allocated, however it is
suggested to change the allocation from £3m yearly to £4m, £3m, £2m in the course of the three
years. The majority of the budget will be spent on TV and print advertising.
Global and china automotive seating industry report, 2014 2015ResearchInChina
The seemingly simple automotive seating actually reflects a country's machining ability. In the world, at most 20 companies are capable of producing automotive seating whose frames are made of precision metals via stamping, while nearly a thousand companies have the capability to produce automotive engines.
2017 2018 global automobile digitalization radar report汤 汤
To follow the development trend of car industry and precisely predict major changes, CIG has planned and launched the “Digital Radar Project of Global Car Brands” since 2016. A unique survey tool - digital radar frame of global car brands - is adopted for an overall survey of digital transformation of global car enterprises from five dimensions.
CIG will issue a “radar frame report” every 2-3 years with most comprehensive and up-to-date outputs surrounding five dimensions; during these periods, we will output “key subject reports” at intervals focusing on most important and hottest subjects of digital transformation of car enterprises to help industry insiders deal with challenges brought by digital transformation.
The Germany AutoBook helps you to identify new customers in the Automotive industry in Germany and provides key contact information.
Automotive Intelligence for Professionals: The Germany AutoBook includes company profiles of OEM car makers, multinational and local automotive parts suppliers as well as organizations, media and exhibitions.
It also includes detailed statistics about Automotive sales, market share and OEM capacities.
ASEAN is host to two of the world's most important emerging markets for Automotive - Thailand and Indonesia. In this complimentary automotive publication our Automotive team in Jakarta provide you with an outlook on the Indonesian automotive industry in 2020, including the opportunities and challenges that automotive OEMs and parts manufacturers will need to address. Specifically, the Ipsos paper looks at:
- Indonesian Passenger Vehicle and Motorcycle Market Trends
- Indonesian Commercial Vehicle Market Trends
Email questions or comments on the contents to: indonesia.bc@ipsos.com
Automotive Revolution Perspective Towards 2030Stradablog
McKinsey & Company’s comprehensive research into the disruptions most likely to affect the automotive space through 2030 identifies eight key trends that could trigger an industry revolution. From innovative mobility plays to new industry entrants, these trends signal a changing of the guard that could shatter current business models and ways of doing things.
April 2003
Toyota Prius; Marketing Communications Plan
Executive Summary
Full service agency “Oakly & Oakley” has been asked to prepare a three-year communications plan for
the Toyota Prius, which is to be launched in the UK. Market analysis identified the target market, which
consists of two groups: private and corporate buyers. Next to the demographic profile, three different
psychographic profiles amongst the private buyer and their media usage have been identified.
Consequently a communications strategy that makes use of these media has been created. The
strategy will use PR, Advertising, direct mail and Personal Selling. TV, Print, Outdoor and the Internet
will be the main media. The Creative strategy is designed to emphasize the unique selling points of the
Prius and weaken the target markets objections. The budget has been allocated, however it is
suggested to change the allocation from £3m yearly to £4m, £3m, £2m in the course of the three
years. The majority of the budget will be spent on TV and print advertising.
Global and china automotive seating industry report, 2014 2015ResearchInChina
The seemingly simple automotive seating actually reflects a country's machining ability. In the world, at most 20 companies are capable of producing automotive seating whose frames are made of precision metals via stamping, while nearly a thousand companies have the capability to produce automotive engines.
2017 2018 global automobile digitalization radar report汤 汤
To follow the development trend of car industry and precisely predict major changes, CIG has planned and launched the “Digital Radar Project of Global Car Brands” since 2016. A unique survey tool - digital radar frame of global car brands - is adopted for an overall survey of digital transformation of global car enterprises from five dimensions.
CIG will issue a “radar frame report” every 2-3 years with most comprehensive and up-to-date outputs surrounding five dimensions; during these periods, we will output “key subject reports” at intervals focusing on most important and hottest subjects of digital transformation of car enterprises to help industry insiders deal with challenges brought by digital transformation.
The Germany AutoBook helps you to identify new customers in the Automotive industry in Germany and provides key contact information.
Automotive Intelligence for Professionals: The Germany AutoBook includes company profiles of OEM car makers, multinational and local automotive parts suppliers as well as organizations, media and exhibitions.
It also includes detailed statistics about Automotive sales, market share and OEM capacities.
ASEAN is host to two of the world's most important emerging markets for Automotive - Thailand and Indonesia. In this complimentary automotive publication our Automotive team in Jakarta provide you with an outlook on the Indonesian automotive industry in 2020, including the opportunities and challenges that automotive OEMs and parts manufacturers will need to address. Specifically, the Ipsos paper looks at:
- Indonesian Passenger Vehicle and Motorcycle Market Trends
- Indonesian Commercial Vehicle Market Trends
Email questions or comments on the contents to: indonesia.bc@ipsos.com
Automotive social media platform market research Street Formation.comSlideSigma
Street Formation is undoubtedly , the most game changing platform being introduced into the automotive industry. This platform will be released globally, fully laced with various innovative features and concepts to make our adrenaline filled passion a much more interesting one to be apart of. Street Formation is using modern day technologies to their full potential, allowing us to experience things that are currently nonexistent. We have built this platform with unmatched creativity. The automotive niche is one with many colors, personalities, and characters, many of these being displayed through out vehicle. The goal is to unite the industry on a global scale. While also connecting users near each other. We are bringing the emotion back that once roamed the car scene, and creating new ones in ways you can not even imagine.
Get Automotive Smart - Automotive Futuresemmersons1
The automotive industry is ramping up to a period of transformation. But what does the future look like, and what do the predicted changes mean for existing players?
WHAT IS THE COX AUTOMOTIVE INSIGHT REPORT?
How will the new and used car markets perform during the rest of this year? What will become the future fuel of choice? What are the barriers as we drive towards Mobility as a Service (MaaS)?
In this first annual Insight Report from Cox Automotive and Grant Thornton, we go beyond the headlines to provide our view on the future of our market, and what it means for us all.
Automotive Intelligence for Professionals: The China AutoBook includes company profiles of OEM car makers, multinational and local automotive parts suppliers as well as organizations, media and exhibitions.
It also includes detailed statistics about Automotive sales, market share, OEM capacities and information about new programs 2017-20.
The China AutoBook helps you to identify new customers in the Automotive industry in China and provides key contact information.
Automotive Industry Insights Winter 2018Duff & Phelps
The automotive industry showed signs of peak sales in 2017, while earnings and stock prices continued to increase. Industry competitors are racing to develop revolutionary new technology that could dramatically change the automotive landscape over the next decade.
The China AutoBook helps you to identify new customers in the Automotive industry in China and provides key contact information.
Automotive Intelligence for Professionals: The China AutoBook includes company profiles and contact information of OEM car makers, multinational and local automotive parts suppliers as well as organizations, media and exhibitions.
It also includes statistics about Automotive sales, market share, OEM capacities etc.
Tech Mahindra Publishes their perspective on China's growing influence on automotive product and business model innovation in partnership with Gao Feng Advisory China.
China drives the future of automotive innovationraman109
Tech Mahindra Publishes their perspective on China's growing influence on automotive product and business model innovation in partnership with Gao Feng Advisory.
The Paper covers six themes governing Automotive Innovation
Internet of Things - Impact on Automotive Industry
Non Traditional Players disrupting linear automotive chain
Entry of ICT companies in automotive domain
Connected Car technologies
Electrification , Lightweight , Autonomous cars
Service orientation- Owning economy to Sharing economy
We would be glad to present the findings and discuss in more details service offerings around it.
The past five years have been good to the auto industry. Following a cyclical downturn and a series of bankruptcies and harsh restructurings in the wake of the 2008–09 financial crisis, U.S. vehicle sales have been strong, especially for highly profitable trucks and SUVs. Globally, automobiles have grown more attractive than ever, with all kinds of exciting new technologies — impressive powertrain systems, mobile connectivity, advanced driver-assistance systems, maintenance monitoring, and the like — further exciting car buyers.
In the eyes of many in the industry, the future looks equally bright. Oil and gas prices appear likely to remain reasonably low for some time, encouraging big-margin SUV sales. The technology inside autos will continue to grow more sophisticated and affordable.
Automakers feel confident investing large sums of money in developing new features for their cars, particularly advanced safety and navigation options. Many suspect that they can make fully autonomous vehicles (AVs), machines that can drive themselves anywhere, under any traffic and weather conditions, without a human ever having to take the wheel, a reality within a relatively short time, as little as five or 10 years. That, in turn, would open huge new markets, it is hoped, as buyers — large fleets as well as individuals — flock to driverless vehicles and associated services.
There is much truth in the vision of fully autonomous vehicles. Certainly, there will come a time when commuters can relax, eat breakfast, and write emails on the way to work as their robotic taxis transport them on algorithmically chosen routes in perfect safety. But as the recent fatal crash of a Tesla in semi-autonomous mode sadly made clear, it will probably take decades, not years, for this vision to become a common reality.
Disruptive Trends That Will Transform The Automotive IndustryStradablog
Technology-driven trends will revolutionize how industry players respond to changing consumer behavior, develop partnerships, and drive transformational change.
Growing digitalization and technology advancements are reshaping the
global automobile industry. Digital Transformation acts as an enabler of
fundamental innovation and disruption in this sector by transforming it to a
digitally driven solutions focussed industry accelerated by the expectations
of the new generation customers.
The Indian Automotive Industry - Evolving DynamicsVarun Bhandari
This PPT Is About The Indian Automotive Industry - Evolving Dynamics, Indian Auto Sector - Medium Term - Growth, Consolidation, Indian Auto Sector – Long-term - Green revolution, Mobility revolution, About KPMG In India
Forbes, Autonomous Vehicles, August 2015Wade Dawson
Autonomous cars, once thought to be science
fiction are very much becoming a reality. Believe
the hype. It’s worth considering investing
companies at the forefront of these trends.
Mobileye is a great stock to own for the long
term, but unlike their automated driving software,
Mobileye could take you for a wild ride
before you get there! Stay posted – exciting
offshore investment opportunities are always
on the horizon.
For Greg Lehmkuhl, president and CEO of Lineage Logistics, temperature-controlled supply chains for perishables are one of the world’s next great platforms.
As more and more companies in a range of industries adopt machine learning and more advanced AI algorithms, the ability to provide understandable explanations for different stakeholders becomes critical. If people don’t know why an AI system made a decision, they may not trust the outcome.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
3.0 Project 2_ Developing My Brand Identity Kit.pptx
Chinese cars go global
1. strategy+business
BY JENNY CHONG AND ART KLEINER
INSIDE THE MIND OF THE CEO
Chinese cars go global
An Conghui, president of Zhejiang Geely Holding Group
and CEO of Geely Auto Group, explains the future of flying
cars and the value of an international brand.
APRIL 3, 2019
strategy+business
2. www.strategy-business.com
2
Jenny Chong
j.chong@cn.pwc.com
is PwC’s Asia-Pacific international
tax services leader. She is a
partner with PwC China, based in
Shanghai.
Art Kleiner
art.kleiner@pwc.com
is the editor-in-chief of PwC
Global and strategy+business.
.
As more Chinese companies move into global markets, their chief executives are
gaining a larger presence on the world stage. In China’s auto industry, one of the
most prominent leaders is An Conghui, president of Zhejiang Geely Holding
Group and president and CEO of Geely Auto Group, a US$16 billion motor
vehicle enterprise known for its Geely automobile brand in China, its acquisition
of Volvo in 2010, and its growth as a global auto conglomerate.
The auto industry is international in scope; its companies depend on consum-
er markets, supply chains, and innovations from multiple countries. It is thus an
industry in which companies with ambition can rapidly establish themselves on
the global stage. Geely has done exactly that over the last 10 years, using the mo-
mentum of the Chinese market to turn Geely into a worldwide, customer-ori-
ented car manufacturer. Founded in 1986 by Li Shufu as a family business that
manufactured refrigerators, it rapidly diversified into consumer products, then
motorcycles, vans, and automobiles.
In 2017, Geely bought a controlling stake in British sports car company Lo-
tus, and in 2018, a 9.7 percent interest in Daimler-Benz. In March 2019 it an-
nounced a new joint venture with Daimler to produce electric Smart cars in
China for the global market. And it is on the threshold of a decades-old goal:
introducing a new line of automobiles to Western Europe and the United King-
dom. It will do this under the brand name Lynk & Co, developed by Volvo and
Geely Auto as a premium brand positioned between the mass-market and luxu-
ry market segments. Geely is also aggressively pursuing leading-edge technolo-
gy: It is working on autonomous vehicles and flying cars, or “intelligent spatial
3. www.strategy-business.com
3
mobility terminals,” as An calls them. And it is looking closely at technology-re-
lated partnerships that can help it develop electric cars and fuel-cell powertrains.
Since 2012, when An became president of Zhejiang Geely Holding Group,
Geely Auto has grown to be one of the leading automakers in China, after Gen-
eral Motors and Volkswagen. This is the first time a domestic automaker has
held that role in the world’s fastest-growing motor vehicle market. Like Haier in
the appliance business, Geely is reframing the world’s concept of what a Chinese
company can be and how it can enter global markets. Recently, strategy+busi-
ness interviewed An by email.
S+B: PwC’s 22nd Annual Global CEO Survey found executives generally less con-
fident about their own company’s growth prospects for 2019 than they had been
the year before. How do you feel about growth prospects for your own company,
and for the industry?
AN: Given the overall macro environment, the market outlook for automobiles
through the coming year is not optimistic. During the entire year of 2018,
China’s automobile market saw a steady decline in monthly sales volume. At
the same time, the global economy is experiencing a wave of shocks from new
technology.
The automobile industry is now entering a phase of transformational change.
The automobile of the future is an intelligent spatial mobility terminal with a
high degree of online–offline integration. Thus, we are increasing our invest-
ments in digital technology, so that we can develop our own intelligent spatial
mobility products, with our own system of online–offline integration. For ex-
ample, we are currently developing capabilities for servicing vehicles online.
At the same time, to achieve solid growth in the current challenging market
environment, we have to reach customers today — through focused marketing,
a quantum leap in benchmarking, and quality upgrading. We project that Geely
Auto Group will achieve annual sales of 2 million cars in 2020, up from about
1.5 million cars in 2018.
S+B: And over the next five years?
AN: Dramatic changes are underway in the industry’s intrinsic business models,
4. www.strategy-business.com
4
and in customer demand. We believe more companies need to collaborate on
developing future technologies and universal systems. The key to winning the
future will be for companies to band together, and build their own shared digi-
tal platforms.
By 2020, Geely Holding Group will have gone from being a satisfier of cus-
tomer demand to being an industry leader. We will have nearly 40 products that
use hybrid electric vehicle (HEV) and all-electric powertrains. Bolstered by new
energy sources, autonomous driving, and ride sharing, we will transform from
a traditional automobile manufacturer into a global technology corporation ori-
ented toward transportation and mobility.
S+B: How do you view the current U.S.–China trade friction, and the uncertainties
associated with it?
AN: I believe in markets, so I support global free trade and oppose protectionism.
The overriding trend is toward globalization. Protectionism and unilateralism
are temporary, I believe, and the future of international trade will still be based
on cooperation and sharing.
At present, the U.S.–China trade friction is developing in a positive direc-
tion. I believe that this will have a good effect on both countries and even the
global economy. China is now completely integrated into the global system. It
has become the world’s second-largest economy and the largest trading nation
in terms of goods. In the future, China can only open up further, and become
more intertwined and interdependent. We at Geely are part of that trend.
Car buyers in China and abroad
S+B: How do you see market demand evolving in China in the future?
AN: Market demand changes very fast, and we are always keeping up with the
latest market changes. The trend toward electric-powered and intelligent ve-
hicles will continue. Automakers will have to ramp up investment, constantly
break through technological bottlenecks, cultivate R&D talent, enhance their
R&D capabilities, and build core competitive advantages and innovation capac-
ity from the ground up.
5. www.strategy-business.com
5
For example, in 2015 Geely Holding Group invested in the mobile ride-hail-
ing service startup Cao Cao, making Geely the first Chinese carmaker to foray
into the shared-travel market. This year, we are establishing a joint venture with
Daimler to explore the premium ride-sharing field. This will be a key step in our
transformation.
Ride sharing is not the only cutting-edge travel method we are exploring.
That’s because every visionary motor vehicle technology today — such as
self-driving cars and flying cars — can lead the industry’s development tomor-
row. At the end of 2017, Geely Group acquired the U.S.-based flying car compa-
ny Terrafugia, marking the formal launch of exploration into combined land–
air transport.
We are also in several cooperative ventures exploring future modes of trav-
el: with Tencent on Wi-Fi platforms for high-speed trains (and other potential
connected-mobility services); with China Aerospace Science & Industry Corpo-
ration in areas such as super-high-speed trains and the Industrial Internet; and
with China Telecom on such areas as remote computing, connected cars and
connected houses, and 5G-based systems. This could pave the way for three-di-
mensional intelligent travel.
In addition, we will put major effort into developing electric cars. We expect
that by 2020 Geely will have nearly 40 products that incorporate HEV and
all-electric drive solutions. Electric cars and high-efficiency internal combustion
engines are the “two wheels” (they need to turn cooperatively and in tandem)
by which China can lower oil consumption, decrease dependence on foreign oil,
and cut down on environmental pollution.
Finally, Geely is constantly exploring R&D on self-driving vehicles. The Bin
Rui compact sedan, launched in China in August 2018, is the Geely brand’s first
car model to be equipped with the intelligent cruise control system.
S+B: What are the differences between the Chinese automobile market and oth-
er markets, and what are the future trends worth keeping an eye on?
AN: By 2017, China’s automobile market had already been the world’s largest for
nine years in a row. Following a period of explosive growth in sales volume, the
rate of growth is currently slowing down. Nonetheless, China will still have one
6. www.strategy-business.com
6
of the world’s largest automobile markets for many years to come. As China’s
car consumers become increasingly mature and the ride-sharing field continues
to expand, there is much potential still waiting to be tapped. Chinese brands
now account for less than 40 percent of China’s passenger car market, so there
is considerable room for Chinese automakers to exert themselves and grow. At
the same time, given the population’s steadily rising incomes, car consumption
in China will be characterized by pronounced upgrading over the next several
years.
A global corporate culture
S+B: What were the most important factors that led Geely to buy Volvo, and how
did the purchase affect your thinking?
AN: Acquiring Volvo Cars was one of the most important turning points in
Geely’s development. It helped us lay a foundation for building a global corpo-
rate culture. Automobiles are an international industry, and that calls for being
more open and inclusive. Our ultimate aim is to produce win-win solutions for
global markets. Integration and openness allow a company to de-emphasize or
break down national, ethnic, religious, linguistic, and regional [differences], and
to gradually foster a culture of respect, adaptation, inclusiveness, and integration.
Geely helped Volvo find a strategic direction, and achieve product standard-
ization and conceptual upgrading. We brought Geely’s successful experience in
cost control to bear, helping Volvo cut costs. The close collaboration and co-
operation between Geely and Volvo produced results in 2011 as performance
started to improve, and sales volume and earnings have increased almost every
year since. Geely also received technical support from Volvo. The two sides col-
laborated in developing the CMA [compact modular architecture] platform. It
was on this basis that Volvo produced the XC40 model, which received the pres-
tigious “European Car of the Year” award in 2018. And the Lynk & Co cars,
which use CMA, have received favorable attention ever since they hit the market.
The Volvo Cars Group is also a pioneer and leader in self-driving technol-
ogy. The mission the company has set for itself is to have a zero rate of fatalities
or serious injuries from accidents in new Volvo cars by 2020. Volvo does have a
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reputation for safety, but it also has considerable advantages in environmental
protection and health.
S+B: Why did you buy nearly 10 percent of Daimler and develop a strategic
partnership?
AN: Geely Holding Group is determined to become a global technology group
with an entrepreneurial spirit. There are very good prospects for cooperation
with Daimler in such areas as digital technology, online services, new energy
technology, and shared travel. In October 2018, Daimler Mobility Services and
a Geely Holding Group subsidiary we call “Geely Group (New Business)” estab-
lished a domestic joint venture in China, with each side holding 50 percent of
the equity. The new company will provide high-end ride-hailing services, and
this is also a key step in Geely’s transformation from a car manufacturer into a
global automobile technology group.
S+B: How do you build close working connections between companies with such
different histories and, presumably, different corporate cultures?
AN: The global enterprise culture that Geely champions spans national boundar-
ies, ethnicities, and religious beliefs. It seeks to actively shoulder corporate social
responsibilities, take on the most daunting technical challenges, and pursue best
practices in business. This is the foundation for cooperation with Daimler as
well as other international corporations.
In addition, Geely and Daimler have common goals. Faced as we are with a con-
stant stream of disruptive technologies and ever-changing products, we believe
that more companies need to collaborate.
S+B: Do you expect to continue to pursue deals with other global automakers?
AN: We have an open attitude, but whether specifically we will take equity stakes
or acquire car companies will depend on development trends in the overall mar-
ket and Geely’s own needs.
S+B: Tell us a little bit about your Lynk & Co brand, which is expected to enter the
European and U.S. markets around 2020.
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AN: The Lynk brand adopts European technology and design while being com-
mitted to achieving global manufacturing and sales. It competes with top-of-
the-line, foreign-owned brands, focusing on consumers’ actual demands from
start to finish. By 2020 we plan to have a series of models available, forming a
complete product lineup and global market coverage. The sales channels will
integrate online and offline sales, reflecting our perception of the lifestyles and
shopping habits of young urban consumer groups in the Internet age.
Autos of the future
S+B: How fast will electric cars gain consumers’ acceptance, and how will that
happen?
AN: In China, the government’s promotion of electric car development has at-
tracted worldwide attention. China has now ranked number one in new energy
vehicle sales volume for three years running, and the acceptance level among
consumers is high. But the speed of market penetration for electric cars also de-
pends on supporting infrastructure and national policy support.
Based on our assessment of the future, Geely is already prepared. In 2015, we
launched the “Blue Geely” action plan, promising that starting in 2020, new en-
ergy and electrified vehicles will account for 90 percent of yearly sales. We expect
comprehensive breakthroughs in areas such as drive systems, [fuel] economy, and
intelligence. In 2013, Geely Holding Group bought London Taxi Company. In
2017, we renamed it the London Electric Vehicle Company. It is committed to
building a brand-new lightweight, zero-emissions-capable electric vehicle plat-
form — a new energy segment for the urban commercial vehicle market.
S+B: Doesn’t the growth of electric vehicles depend on building new
infra-structure?
AN: Yes, charging stations and other infrastructure are important for promot-
ing electric vehicle development and boosting range. But the construction of
charging stations in China is continuing, and many partners in the industry are
finding business opportunities in that area. I believe the build-out of support-
ing infrastructure will progress faster than we expect. I also hope to see bigger
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breakthroughs and improvements in battery life along with faster charging times.
We also have R&D resources deployed in alternative fuel systems, such as
those using hydrogen fuel cells. Geely is promoting the development and appli-
cation of a range of core technologies in the new energy field.
S+B: What is your view of flying cars? How do you see your investment in them
playing out?
AN: For many consumers, flying cars are still in the realm of fantasy. On the
other hand, Terrafugia recently begun taking advance orders for its first prod-
uct, a two-seater flying car that would switch between surface driving and flying
modes in under a minute.
We think cars in the future will be capable of vertical takeoff and landing,
and will fly freely through cities and rural areas. The potential market is very
big, but the field is very much an emerging one. Most industry participants are
working together to develop the industry, rather than directly competing with
one another. We welcome even more participants to join the ranks of flying car
research.
The general pattern of future transportation will be intelligent and three-
dimensional, divided into three levels: at the surface, below ground, and between
buildings. Different kinds of transportation tools will be interconnected, and
travel will be more diverse. Geely is taking steps to position itself for this future
travel ecosystem. +