Hidden job market


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  • Only a small number of employers ever use the news70-85%paper classified ads! They are expensive, time-consuming and slow.
  • Many employers rely on word-of-mouth recommendations from their employees or colleagues. Resumes that come through someone they know have a good chance of being considered first.
  • Informational Interviewing --- coming up.
  • 14 million people looking for work right now … There are 5 people for every opening …
  • Newspaper ads are mass marketing. They get tons of resumes. Someone scans through them and weeds and keeps only those that exactly meet the requirements. If you can get the employer’s attention when they are NOT weighed down with tons of resumes, you’ll be the first considered.
  • This could very well be true. Job ads work best for entry-level jobs. If you are an experienced workers you may NEVER see a job ad that is appropriate for you. Why? Once established in an occupations, the assumption is: if you’re any good the employer will know about you. Of course this isn’t entirely true… but employers manage to hear about enough established workers to make the connections on their own. Again, they would rather ask around to see if anyone knows of someone to fit the position they are looking to fill – interview 2 and hire one – then post ads, review endless resumes, etc. If you can get to the employer BEFORE the ad is written up, you’ll stand a much better chance. How come? Here is how an opening usually comes about – there is a problem that needs to be solved. “We need to speed up accounts receivable, maybe we need a new computer system, maybe we need better inventory controls” At this stage the focus is on the problem and possible solutions. The employer will look for easy solutions – transfer someone, hire someone, change processesIf you can hook up with an employer at the problem stage or the “thinking about hiring someone” stage you stand a better chanceYour degree or experience may not be an obstacle – if you can solve their problem and you are in front of them – you will be considered.
  • How do you know? Because you aren’t seeing ads? Not convincing…Do some research to find out who/what companies are in your target industryYou have to get off “the beaten path” If you haven’t been through this process in years – the hidden job market is even more important!
  • Here is a big advantage to the Hidden job market tactic – from your first contact with the employer, the interview has begun! Good – because it does take effort! Most people prefer to use the easiest method for accomplishing a task (job search)… your advantage will be that those people aren’t going to get to the employer until it is too late – you will have networked your way to the job already!
  • You can use these as excuses or motivation…Again, many will use excuses – which is good for you because the competition is immediately decreased! Start small… let’s talk about networking more now and the “how to’s” to doing it.
  • Start your list!! Hidden job market source listFancy word for connecting -- talking with people, forming relationships, asking the right questions, and getting the information you need – basically interacting to exchange information and adviceThose that you connect with will in turn connect with more individuals…Talking with and knowing the right people is importantMust be willing to talk with those outside your circle of friends and familyNo one can help you if you don’t ask
  • RelativesFriendsLocal and out-of-townAlumni organizations Children's contactsPTA, Little League, Scouts, parents of their friendsClassmates (any grade or school)Community job clubsFormer employers, including supervisors and coworkersHobby groupsBridge clubs, gardening, model trains, quilting, etc.Members of clubs: Health club, softball team, hiking clubMembers of your church, temple, synagogue or mosquesome religious organizations also sponsor job search groups
  • Military chumsNeighbors: Current and pastParticipants in trade shows, seminars or workshops you've attendedPolitical groupsProfessional associations ProfessionalsAttorneys, accountants, doctors, dentists, insurance agents, pharmacists, veterinarians Relatives: Local and out-of-townService or fraternal organizations and groups: Rotary, Kiwanis, ElksServicesTravel agents, stockbrokers, Realtors Volunteer associations: Past and present
  • Waiting: Many people start networking only after they've lost their jobs. Effective networking means creating contacts and relationships while you're still employed.Being clueless: If you're heading to a networking event, make sure you know why you're going. Do you want a job? If so, are you seeking something specific, or will anything do? As soon as someone starts talking with you, you have to hold up your end of the conversation. If you don't know what you want, you can't do that.Being unprepared: Thinking you know what you want is not the same as knowing it. Treat networking the same way you would an appearance at Carnegie Hall. Practice your pitch as well as your answers to questions about your career goals that might arise.Forgetting Business Cards: There is nothing more embarrassing than establishing a good relationship with someone, extracting a pledge of help and then searching around for a cocktail napkin to write on. Spend a few extra bucks to print professional-looking cards on good-quality paper.Using a Silly-Sounding Email Name:Sure, your friends know you as "SexyMama4U" or "TimeForHemp," but when looking for work, stick to a serious email address, such as your real name.Being Pompous: While you're networking, you need to listen to what everyone else is saying. People help by offering advice. They are not interested in hearing how much you already know.Monopolizing Someone's Time:At a networking event, everyone wants to mingle. And if you're networking over the phone or by email, understand that the person you're speaking with has a life that extends beyond you.Dressing Down:Look sharp at networking events. Mind your manners, shake hands firmly, stand up straight, make eye contact and show respect in any way you can. A networking event can be a dress rehearsal for a job interview, but no one will help you get your foot in the door if you give the impression that you'll slouch through it once it's open.Being a Wallflower:Men and women with contacts and power meet many people; they remember only those who stand out from the crowd. Be assertive, and act like a leader. But don't go overboard. You want to convey self-assurance, not obnoxiousness.Being Passive:If someone says, "Sorry, we don't have anything right now," take a minute or two to ask follow-up questions: "Well, what's the outlook for future possibilities? Do you know anyone else in the industry who might have something? Any thoughts on what my next step should be?" Persistence shows true interest on your part and may help the person you're networking with come up with ideas he might otherwise overlook.Lying:It's tempting to say, "So-and-So gave me your name and told me to call." It might even get you a meeting. But eventually Such-and-Such will learn that So-and-So did not tell you to call. And you'll have burned not one, but two bridges.Treating Your Networking Relationships as Short-Term Flings:No one likes to be used. Follow up every conversation with a thank-you note, email or call. Let your contact know whether his suggestions panned out or not. When your job search ends -- for whatever reason -- inform the person who has helped you. You may think your networking is over, but your paths may crossagain.Forgetting Where You Came From:Anyone who has ever networked, whether successfully or not, owes an obligation to all those who will network in the future. Return the favor and help someone else.
  • 30 second commercial
  • Purpose: to obtain information, not a jobHowever, they do help generate referrals and occasionally may lead to a job offerDon’t rely on informational interviews for finding a job, but do recognize the value of conducting them and in connecting with othersEvery time you talk with someone on the phone or in person, you remind them of you, increasing the chance that they will think of you when opportunities arise
  • Make valuable connections and expand your networkPractice your interviewing skills and increase your confidenceGrasp the reality of what a particular job entailsGain knowledge and insight about a company or industryAsk questions you might not feel comfortable asking in a typical interviewUncover additional resources and opportunities available to youMake important decisions about your futureEnable you to talk about industry-specific issues, and better prepare you for a job interview
  • If you are connected with someone who works in your desired field, call and ask for an informational interviewIf not, call the HR department of a company in that field and ask to be connected with someone who can help youThere is a chance you can be turned down, but you would be surprised how many are willing to help youAsk for 20-30 minutesBe flexible about when to meetCome up with questions to ask
  • Don’t ask for a jobDon’t ask personal questionsBe careful about asking about salary and benefitsIts ok to ask them to take a brief look at your resume or portfolioCan you give me 3 names of people in the field I might also be able to talk with Can I get your card and is it ok for me to check back with you in a few months
  • Good strategy – start at the back of the room and work forward (you won’t have to wait in long lines at the front of the room)Communication skills are critical: Need a good elevator speech, good conversational skills, and the ability to be genuinely engaging
  • What is it?The way the 21st century communicates today Who can use it?Anyone! You just need some computer skills and practice!What are the benefits?Social media has made it easier to find like-minded groups Concerns?Despite its growing popularity and image as a “must” for professionals, there is still resistance to using it because some people don’t want to be seen as “on the market” or identified as unemployed or underemployed. Other concerns related to privacy. How do you start?Lets first talk about the options….
  • If you are not on social media sites the perception could be that you “don’t exist” and that could send a negative messageNot only can employers check you out, you can check them out too
  • Is simpler to use, because it‘s strictly professional and doesn't have as many bells and whistles that Facebook does.Builds online visibility and engage with network contactsWrite in the 1st person (not 3rd) – and give insight into your personality and character as well as professional qualificationsShort punchy stories that support the personal brand can help one profile (and one candidate) stand apart from othersOnce you “link” with people on LinkedIn you typically have access to all of the connections of your connections (1st, 2nd generation)Guidelines: Include a professional headshotEmphasize keywords and specialtiesInclude accomplishmentsEnrich your profile with recommendations (5 is a good number to shoot for to start)Use groups to build visibility and as a resource for posting questions
  • Can also exchange private mail, seek introductions to 3rd parties through your connections
  • Fastest growth activity in the Over-30 demographicWhere else can you get access to 175 million people and their associated 350 million eyeballs? Unless you plan to buy a Superbowl ad, the answer is “nowhere”!
  • Don’t forget to let your Facebook contacts know that you are in the midst of a job searchAnd keep in mind that employers or recruiters use this (and other social media sites) as a screening tool before an interview
  • You can adjust the settings on your photos (friends only)… but keep in mind it is all possibly public…
  • Afford access to other professional in your field – when you follow industry leaders, you’ll know who spends time with them, what conferences they attend, what they are reading and what is on their minds – this is great information to leverage for your searchProvide exposure and credibility as well as personal and professional relationships when you connect to others in your industryYou can share information in quick bursts of wisdom. This is perfect if you don’t have the time or energy to create a blog. You can send and receive tweets via the Twitter website or Short Message Service (SMS) – text
  • Put your elevator pitch in your bioLink to your online resume/portfolio
  • “Fan” a company on Facebook or follow internal hiring managers on Twitter You might be the first to find out about job openings at the employer of your choiceSetting up your profile is just the beginning! To get the most benefit, you have to be proactive, reach out to others, and continuously build your network.
  • Be consistent = info, details, contact pages should all be the same, correct and up to date on each site. Matching screen names. Be online, but get offlineThere is value in these sites – but no one is going to hire an online profile – they are still looking for a real person behind the profileBe a Hub – Branding: position yourself as THE resource for information in a niche that ties in with the end state you have in mind. Provide information for others and be a resource.
  • Update your resumeThere is always room for improvement or adjustmentsPerhaps a different formatUpdate your resumeAnything that sets you apart from the crowd! Visual resumePortfolioE-portfolioMake yourself memorable!InterviewingBring resume copies, portfolio, job requirements match upSelf-ImprovementContinuing Education
  • Hidden job market

    1. 1.  I check the classified ads - no job openings for me I find ads, send in a great resume & cover letter but never hear from them I am overqualified for the openings I find I lack a degree or years of experience required No one in my town needs anyone who does what I do I haven’t been through a job search in years I know I could do the job if I could get an interview I am willing to conduct my job search with skill, persistence and creativity (same as what I bring to work) I don’t know many people, I’m new in town, I’m shy, I can’t handle hearing “no”
    2. 2.  I check the classified ads - no job openings for me I find ads, send in a great resume & cover letter but never hear from them I am overqualified for the openings I find I lack a degree or years of experience required No one in my town needs anyone who does what I do I haven’t been through a job search in years I know I could do the job if I could get an interview I am willing to conduct my job search with skill, persistence and creativity (same as what I bring to work) I don’t know many people, I’m new in town, I’m shy, I can’t handle hearing “no”
    3. 3. Think like an employer Say youre a hiring manager, and you have 600 resumes piled on your desk from people you dont know. Then your door opens and a co-worker walks in with resume in hand, saying, I know someone whos interested in applying, and I can vouch for her. Guess whose resume will make it to the top of the pile? "Lets be open and look at who we can get," VS. "Who can we get, quickly, with minimum risk.“
    4. 4. “I have looked though the help wanted ads. There is nothing in there.” If this is what your job search consists of, you are not doing enough… Employers like to hire assertive “go-getters”! SO ACT LIKE ONE!!
    5. 5. Something to think about… Job coaches recommend that job seekers should spend no more than 20% of their time answering ads
    6. 6. Four Stages of a Job OpeningPeople get jobswhere none are open.----------------------- ----------------------- ----------------------- --------------------- First Stage Second Stage Third Stage Fourth Stage No job The need is Job now “open”, in Ad is in the paper. opening, but clear, the insiders house posting. The thundering employers always know, but no action Referral horde appears! looking for good is taken. desired, application workers. Time Variable s being accepted. As time passes, people who become known to employers get hired which is why most jobs are never advertised!
    7. 7. Networking: It’s who you know!“The bigger the net, the safer the bet”
    8. 8. Network = Net Worth Fancy word for… The right people Outside your circle No one can help you if you don’t ask
    9. 9. Where Should I ?  Any job worth having is worth pursuing!  It is very important to let people know…  Let them help you do the searching!
    10. 10. Where and Who?? Relatives Friends Alumni organizations Childrens contacts Classmates Community job clubs Former employers Hobby groups Members of clubs Members of your church
    11. 11. Where else? Who else?  Military connections  Neighbors  Trade shows, seminars or workshops  Political groups  Professional associations  Professionals  Relatives  Service or fraternal organizations  Services  Volunteer associations
    12. 12. Finding Employers Employer Locator Tool Another one Follow up search on internet Not intended to display job openings
    13. 13. Create Lists Create lists of employers Websites? Print off past job descriptions Record dates Follow up Expand your comfort zone
    14. 14.  What is an employer going to do??  Not hire you??? Showing a great deal of interest and desire to work for a company is what they want Hardworking, driven and determined.  It all says the perfect employee
    15. 15. Networking Mistakes Waiting  Monopolizing Someone’s Time Being Clueless  Dressing Down  Being a Wallflower Being Unprepared  Being Passive Forgetting Business  Being Unprepared Cards  Lying Using a Silly-Sounding  Treating Your Networking Email Name Relationships as Short-Term Flings Being Pompous  Forgetting Where You Came From
    16. 16. Cold Call Drop off resumes in person Phone employers Have a 30 second commercial planned Make yourself stand out The squeaky wheel…
    17. 17.  When cold calling, you want to catch attention  Get To the right person  Give them what they want  Ask how they hire
    18. 18. Informational interviewing!
    19. 19.  Purpose: to obtain information, not a job However, they do help generate referrals and occasionally may lead to a job offer Every time you talk with someone on the phone or in person, you remind them of you
    20. 20. Can help you: Make valuable connections and expand your network Practice your interviewing skills and increase your confidence Grasp the reality of what a particular job entails Gain knowledge and insight about a company or industry Ask questions Uncover additional resources and opportunities available to you Make important decisions about your future Enable you to talk about industry-specific issues
    21. 21.  Call and ask for an informational interview Call the HR department There is a chance you can be turned down  Treat it like any other interview  Wear appropriate attire  Arrive on time  Be prepared  Keep it brief
    22. 22. Sample Questions How did you get into this line of work? What experience and requirements are needed to work in and be successful in this field? When hiring, what do you look for in job candidates? What’s the best way to break into this field or industry? What is a typical day like? What sets your company apart from the competition? What can you tell me about the corporate culture? How do you typically post job openings or find people to work here?
    23. 23.  Leave your resume or card and get their card Make notes, schedule follow up, send a thank you
    24. 24.  Gain career-related experience Get your foot in the door at a company, possibly leading to future employment Understand the dynamics of a work environment Generate work-related references
    25. 25.  This is not just about finding a job NETWORK! Learn about companies and positions Be careful to “rule out” or not consider companies before you really know about them
    26. 26.  What is it? Who can use it? What are the benefits? Concerns? How do you start?
    27. 27.  85% of employers use social networking to find information on potential employees 43% of candidates are eliminated based on recruiter findings Clean up your online image  Google search yourself  Bad is bad  Nothing is also bad
    28. 28. What employers are finding out from social profiles
    29. 29.  Over 175 million users Specifically geared toward professional networking www.linkedin.com
    30. 30. What can you do on ?  Create a resume  Group stats  Can have a blog post link to your linked in page (blog link) – post a new blog post and it updates on the profile  Companies search tool  Search the company  Find people who are connected to other people you know  Ask your personal contact to connect you  Jobs are often posted on the site  Usually high quality, professional jobs
    31. 31. Linking with others You might have something in common with whom you’re trying to connect.  “Hi Susan, I’ve been following your updates and feel that we have a great deal in common. Would you accept an invitation to be in my LinkedIn network?” Maybe you’re the bold type.  “Hey, Bob. You and I are in career development. Ain’t that cool? Let’s link up!” I like this confidence.
    32. 32. Inviting someone to link Inviting someone to be part of your LinkedIn network is a perfect way to follow up with that person after a face- to-face meeting.  “Sam, it was great meeting with you at the Friends of Kevin networking event. I looked you up on LinkedIn and thought we could stay in touch.” Boost the person’s ego.  “Bob, I read one of your posts and thought it was spot on. I’d like to connect with you.” Or “Jason, I saw you speak at the Arena and what you said really resonated with me. I’d like to follow up with you.”
    33. 33. Suggestions Get recommendations  You have to ask  Great to reciprocate  Or start by recommending Status updates  Similar to Facebook  Good idea to update your status to keep your connections informed on what you have been up to Headline  Add a professional headline  Make it exciting and enticing  Consultant vs. Innovative marketer with a drive for results
    34. 34.  www.facebook.com Over 1 billion active users Increasingly recommended as a visibility and brand- building venue www.facebook.com
    35. 35. What can you do on ? Connecting with friends or people you know and reconnecting with people from your past Notes  You can write more than a status update  Stay on people screen’s longer than a status update Status Updates  Post updates relating to your job search  “I had a great interview this morning… keep your fingers crossed!”  “I have a networking meeting later today with a company I’m really interested in!”
    36. 36. Suggestions Join groups!  Lots of them! Notes for blog posts  Create a note for each blog post  Notes stay on peoples’ screens longer  People may be more likely to read it if the text is right there vs. having to go out to the blog  If people comment on it, it will become more viral Tag your friends  If you write a post that includes a reference to a friend on Facebook, tag them  Their friends will be alerted to your post, and your message will spread more quickly
    37. 37. Should I take all the pictures withalcohol off my Facebook?  In many cases pictures of you at a party could indicate you are extroverted and open to experience, which are good things.  Of course if your employer sees compromising or out-of-control pictures of you, that could produce a different impression.  It is important to use your best judgment!
    38. 38. • Networking Tool offered through Facebook• More professional than Facebook alone
    39. 39.  Micro-blogging services that enables its users to send and read other users’ updates (known as tweets) Tweet: text based post of up to 140 characters which your followers can see Brand building www.twitter.com
    40. 40. What can you do on ? Basic Networking  Tweet people – get info! Job Postings  @socialmediajob or other recruiters Connecting  When someone follow me or you follow them… read their bio  Look for info on places you might be interested in working – ask to talk more with them Companies  Twellow: searches people’s bios and URLs on their bios to find out who works where Twitter Link  LinkedIn can pull your conversations from Twitter so anyone not on Twitter can see what you are tweeting about
    41. 41. Suggestions Talk about what’s going on  Be proactive in talking about job search  Talk about interviews, people you have met  Keep it fresh and in people’s minds that you are job searching Reach out  Converse with people  I’m looking to break into ______. Is there anyone you can think of to refer me to? Twitter name  Should be your name  Will help when you are being searched (google)  You want to be found
    42. 42. It’s not just about… Relying on others for info on job openings TweetMyJobs: sends out automatic updates of new openings in a specific field and region sent to your cell phone or by Twitter “Fan” a company on Facebook or follow internal hiring managers on Twitter Setting up your profile is just the beginning!
    43. 43. Other Sites 11.7 million unique visitors in January 2012 800 million unique visitors each month Over 4 billion hours of video are watched each month on YouTube 60 hours of video are uploaded to YouTube every minute
    44. 44. Things to think about… 360 degree view Be consistent with your image throughout all online platforms Computers and smart phones -- not the only way to network
    45. 45. Think outside the box Anything that sets you apart from the crowd! Portfolio E-portfolio Visual resume Self-Improvement  Continuing Education Make yourself memorable!
    46. 46. You can do this! Confidence is contagious Show employers confidence and let them feel your energy Remain positive You are not the first person to be in this situation Push yourself Stay connected and involved with others What WON’T work!!!