The document discusses key trends in network performance that will drive subscriber loyalty over the next decade, including 10-100x increases in consumer data rates, lower latency, connected devices, and mobile data volumes alongside a 10x increase in battery life. It also notes that network performance is the principal driver of subscriber loyalty followed by value for money.

1. 10-100X
Consumer Data Rates
5X
Lower Latency
10-100X
Connected Devices
10X
Battery Life
1000X
Mobile Data Volumes
NETWORK PERFORMANCE
IS THE PRINCIPAL DRIVER
OF SUBSCRIBER LOYALTY,
FOLLOWED BY VALUE FOR
MONEY
Source: Ericsson COnsumerLab, Network
Performance Study
New device support
for Wi-Fi calling
Use the SIM-based mobile phone number
to call over any Wi-Fi network
Apple iOS 8
announcement
Sept. 2014
TodayTransformation
journey
Tomorrow
Providing
cloud services
to enterprise
Radically
simplified
network
NETWORK
COMPUTE
&
STORAGE
APPAPP APPAPP
Bringing products
to market
more quickly
ONE NETWORK –
MULTIPLE INDUSTRIES
GEAR UP YOUR BUSINESS
Android support
available
Enable operator voice service
over Wi-Fi when roaming
Leverage early introduction of
IMS/EPC to prepare for VoLTE
launches
Fast time-to-market to extend voice
and video calling to Wi-Fi in case of
poor indoor cellular coverage
Sdn/nfv
transformation
Wi-fi calling

2. Ericsson
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Telephone +46 10 719 00 00
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