The document discusses the growth of mobile subscriptions and data traffic in Latin America, predicting 900 million subscriptions by 2018 and a twelvefold increase in mobile data traffic by that year. It highlights the dominance of video traffic, expected to account for half of all data usage, and mentions the challenges of spectrum availability for mobile broadband adoption. Additionally, it notes that WCDMA/HSPA will be the leading technology, although GSM/EDGE and LTE will still be present in the market.

1. Toward the
networked
society 2020
Jose Luis Ayala
Director of Government Relations, Latin America

2. Ericsson Internal | 2013-07-24
THE Networked Society
Security
Management
Sustainability
Network Cloud
ServicesDevices
Wireless
Connectivity
is key

3. Ericsson Internal | 2013-07-24
Traffic Growth

4. Ericsson Internal | 2013-07-24
9 billion subscriptions by 2018
140%
PENETRATION in latam
by 2018
900 m
SUBSCRIPTIONS in latam
by 2018

5. Ericsson Internal | 2013-07-24
Latam penetration
by country, Q1 2013
Source: Informa Telecom June/13
0.00%
50.00%
100.00%
150.00%
200.00%
250.00%
300.00%
350.00%

6. Ericsson Internal | 2013-07-24
3 GB
0.6 GB
0.45 GB
11 GB
2.7 GB
1.9 GB
2012 2018
Data traffic times 12 by 2018
Mobile Traffic Voice and Data
During 2013, overall mobile data traffic is expected to continue
the trend of last years, of doubling each year.
Data Consumption per device and month

7. Ericsson Internal | 2013-07-24
SMARTPHONES FLOODING
MARKETS
50%
OF PHONES
SOLD IN Q1 WERE
SMARTPHONES
4,5 B
0,8 B
1,2 B
0,3 B
17%
OF SMARTPHONE
PENETRATION
IN LATAM
Subscriptions with cellular connection

8. Ericsson Internal | 2013-07-24
video: half of data traffic
in 2018
2012 2018
Video is the largest segment of data traffic in mobile networks expected to grow by
around 60% annually until the end of 2018.

9. Ericsson Internal | 2013-07-24
Mobile subscriptions by Technology and Region
2012 2018
In Latin America by 2018, WCDMA/HSPA will be the dominant technology (~70%), however
GSM/EDGE-only subscriptions will still have significant presence (~20%) and LTE will have ~10%
Technologies evolution

10. Ericsson Internal | 2013-07-24
Application coverage
@
SMS10
Mbps 1
Mbps 0.1
Mbps
“App Coverage – the area where my app works as I expect”

11. Ericsson Internal | 2013-07-24
≈ 50%
≈ 5%
≈ 30%
≈ 15%
Heterogeneous Networks
Improve
Densify
Add
Improve
Dense urbanSub-urban UrbanRural
Improve
Densify
Traffic density
IMPROVE
ADD
DENSIFY
Site distribution in a typical European country

12. Ericsson Internal | 2013-07-24
Ericsson mobility report
www.ericsson.com/ericsson-mobility-report

13. Ericsson Internal | 2013-07-24
MEA
Base: 2100
Future: 900, 1800 & 2600
2013+: CEPT800 & APT700
APAC
Base: 2100, 900 & 850
Future: 1800, 2300 & 2600
2013+: APT700
Japan
Base: 2100, 1700, JP850
Future: 1500, 900 & APT700
Europa
Base: 2100 & 900
Future: 2600, 1800 & CEPT800
North America
Base: 850, 1900, US700 & AWS
Future: 2600
Out of a total 1177 MHz of identified spectrum in ITU RR, on average, ~ 1000 MHz
available for licensing in each Region
Latin America
Base: 850/900, 1800/1900, 2100
2013+: 1.7/2.1, 2500, 700
Future: 600, E850, 2.3, 1.5, & 3.5
spectrum Available for imt
per region

14. Ericsson Internal | 2013-07-24
Source: Ericsson
• The lack of enough spectrum in the region is the major
threat for massive MBB adoption
• Another challenge is the slow spectrum release
process (i.e., typically between 6 – 10 yrs. from start)
529
380
240
440
192 180 179 178 170 170 170
120 110 118
260262
AvailableSpectrumperBand(MHz)
-NationwideAverage
292
Latam Spectrum availability,
July 2013

15. Ericsson Internal | 2013-07-24
*UIT-R M.2078
Estimated spectrum required for IMT-2000 and IMT-Advanced services by 2020
Future spectrum needs
› WRC-07 estimated that a total of 1280 – 1720 MHz would be needed by 2020*
› NEW estimates for WRC-15 indicate a total spectrum need of up to 1900 MHz
by 2020
› Additional 800-1000 MHz at WRC-15 for 2020

16. Ericsson Internal | 2013-07-24