Organizations can be categorized into 5 levels of digital transformation maturity from Minimal to Transformed based on their experience and efforts towards digital technologies and customer engagement. The levels range from Minimal experience to a Transformed state where continuous customer focused digitization efforts are taking place.

1. 1
GD-Quotient: 5 Levels of Digital Transformation Maturity
Minimal:
Limited or nil
experience in digital
technologies,
channels
Reactive:
Digital is not
marketed and
taken only in
silos.
Moderate:
Organization wide
effort to move
towards digital.
Customer Centric:
Customer centric
digital engagement
happening and
more plan in place
Transformed:
Continuous action on
customer focused
digitization

2. 2
GD-Quotient - Sample