The document outlines nine digital marketing strategies aimed at enhancing business leads and revenue through various methodologies including SEM, SEO, SMM, video production, and email marketing. It details the objectives, benefits, and workflows of each strategy while emphasizing the importance of precise targeting and content quality for effective campaigns. Overall, the document serves as a comprehensive guide for leveraging digital marketing tools to maximize customer engagement and conversion rates.

1. 9 Digital Marketing Decks
To Increase Your Business Lead & Revenue

2. Key Takeaway
• What is digital marketing ?
• Primary Objective
• Benefits
• 9 digital marketing Decks
– Platforms
– Working
– Measurement

3. Digital Marketing ?
Process Of Building & Maintaining Customer Relationship
By Exchanging Ideas, Products Or Services
Using Digital Technologies, Mainly On Internet
That Satisfy Both Parties…

4. Primary
Objective Of
Digital
Marketing
• Reach The Right Audience
• Create Brand Awareness
• Increase Right Audience Traffic
• Motivate To Take Action
• Lead Generation
• Revenue Maximization
Objective Should be
Specific
Measurable
Achievable
Realistic
Time Specific

5. Benefits
• Cost Effective
• Easy Reach Of Right Audience
• Global Reach
• Instant Feedback
• Easily Trackable & Measurable
• Personalization
• Flexible
• Easy Sale
• Improved Conversion Rate

6. 9
Digital
Marketing
Decks
SEM
App
Developm
ent
Web
Designing
SEO
Video
Production
Email
Marketing
Content
Marketing
Social
Media
Branding

7. SEM
Search Engine Marketing

8. SEM – Search Engine Marketing
• SEM is otherwise called as “ Google Ad words “ – Paid Ad / Paid Ranking
• Whenever you search about your query or a term (keyword), all related lists of
websites results that contains that related query or term. Users usually tend to
open the top of the lists. That’s the place of the Paid Ads (SEM / Google Ad
words)
• Display Campaign - Same SEM With Image

9. 5 Influencing Factors Of SEM
• Keywords
• Cost Per Click ( CPC )
• Ad Copies
• Content Inside The Website
• Targeted Group
Exact Keyword
Related To Your
Business Will
Increase The
Quality Of The
Traffic
CPC Will Be higher
On General
Keywords So Be
Precise On The
Keyword Related
To Your Business
Ad Copies Are Visible
To The People It
Should Be Attractive
& Related To The
Keywords & Website
Content
Contents Inside The
Website Should
Have More No of
Repeated Keywords
That They Used To
Search
Precise
Targeting
Group Will
Increase The
Campaign
Quality

10. Materials Needed To Start SEM
Note: Keyword & Targeted Group Should Be Very Precise To Get Better Conversion
Materials Preparation
Landing Page
Content Writing
Content Finalization
Sharing With Landing Page Creators
Initial image type verification
Final Landing page with Final URL
Keyword
Keyword has to prepare from number of search ( search volume
) of the specific keyword
Negative Keywords can also set to avoid the visibility of un
wanted searched
Targeted Group
Decode our old clients character & finalize – Gender, Age group,
profession, education, income / turnover.
Ad Copies
30 character on headlines & 90 character for description ( should
have more repeated keywords )
Budget
Rs. 40 to 60 Per Click is The Commercial Value
Depends on Keywords will go upto Rs. 200 Per Click

11. SEM – Work Flow
1. People use specific keyword & click our website
2. Website must have valuable content with database collection form
3. Once database has been collected ( will receive through mail or zoho ), have to call all the
database & verify the quality of the lead
4. Quality verification has to update with vendor ( those who set the campaign ) with the
exact need of the clients.
5. By adding more precise keywords into the campaign, could increase the quality & rate of
conversion
6. Weekly update of the database quality with need has to share with vendor to streamline the
campaign & Get Weekly Report from vendor for cross verification.
Note:
A campaign will take maximum 3 months to streamline, if providing proper weekly database
quality update with need
Based on the need  precise keywords & negative keywords will update in the campaign.

12. Good SEM Campaign
• Maximum of 20% to 30% conversion
• CPC – Rs. 40 to 150
Bad SEM Campaign
• 5% to 10% conversion
• CPC – above Rs. 150
• Un wanted leakage of budget
For bad campaign, have to revisit on weekly & monthly reports on
keywords & targeted group

14. SEO
Searching Engine Optimization

15. SEO – Search Engine Optimization
• SEO – Organic Ranking
• Whenever you search about your query or a term (keyword), all related lists of
websites results that contains that related query or term. Users usually tend to
open the top of the lists. Because of the content in the website & number of
visitors of the particular website, it will organically rank first.
SEO SEM

16. 4 Influencing Factors Of SEO
• Content Inside The Website
• URL
• Interlinks
• No Of Visitors
Higher No. Of
Visitors Will Rank
Our Website
Interlinking Of
More Pages Will
Rank Our Website
Contents Inside The
Website Should Have
More No of Repeated
Keywords That They
Used To Search
URL Of The
Website Is Same
As That Of The
Searching
Keyword Will
Rank The Website

17. Materials Needed For SEO & Work Flow
Note: SEO keyword will take 3 months to start ranking from higher at least ( not 1st )
Materials Preparation
Keyword
Keyword has to prepare as per search volume
Finalization
Sharing with vendor
Interlinking
Content
Keyword related content has to prepare with content writer
Sharing with vendor
Upload in our website
Interlinking

18. SEO Overall Steps

19. SMM
Social Media
Marketing
FB, Ln, Insta, YouTube, Twitter,
Google My Business, Webinar, Etc

20. SMM – Social Media Marketing
• SMM is a form of internet marketing that utilize social media platform
(networking platform) as a marketing tool.
• Mostly SMM is used for Remarketing ( doing marketing for the customer, who already
visited our website )
• Goal of SMM
– To product content that users will share among their network, which helps to increase
our brand visibility and broaden customer reach
– To Target Precisely based on customer profile

21. Types of SSM Campaign
Lead Generation
• Collecting Database in social media
itself
• More Effective
Landing Page
• Once they click the post  diverted
to landing page
• Less effective

22. Target Setting In SMM
• Targeted Group (Facebook & Insta)
• Audience Addition (Facebook & Insta)
• Website Visitors (Facebook & Insta)
• Look A Like Factor (Facebook & Insta)
Look A Like Factor –
Adding database of
the clients who are
prospect & target
same characteristic
people in FB
Website Visitors
can target in FB by
integrating Website
& Social Media
(remarketing )
Targeted Group like
SEM Have To Set in
Facebook & Other
Media – More Precise
Target Is possible in
SSM
Adding Audience
List whom want to
do remarketing
will give better
conversion

23. 3 Influencing Factors Of SMM
• Content - Attractive Captions, Taglines, Descriptions
• Poster – Poster Design ( different poster for different target )
• Iteration – Maximum 5 to 6 per client ( budget vary depends on iteration )
• Duration – Iteration time interval
Note:
SMM is only for brand visibility
For Low Cost Service / Product – SMM will work
For High Cost Service / Product – SEM / SEO will work

24. Materials Needed For SMM & Work Flow
Note:
SMM with SEM will give better result.
Maximum Conversion Rate = 10% only in SMM
Materials Preparation
Targeted Audience
Audience Finalization as per the requirement
Sharing database with vendor
Campaign Type Finalization
If Lead Generation campaign – Form has to finalize
Content
Poster Content
Poster
Tag lines
Descriptions
Budget Maximum – Rs. 40 to Rs. 60 per click

26. Content
Marketing
Power Of Content Marketing Is
Story Telling

27. Content Marketing
• Content Marketing is providing value to the
customer & improve the quality of the clients
• Every Website have a specific target audience
that has been differentiated by the content
marketing

28. List Of Content Marketing Platform
• Articles
• Blogs
• Infographics
• News Letter
• E book
• Webinar
• Case study

29. Materials Needed For Content Marketing
Note:
URL of the content has to share, so the customer will directly reach our website for
effective exploration of more content & conversion
Materials Preparation
Content
Type of knowledge ( article, infy, Case study, video , etc )
Topic Creation & finalization
Sharing with content writer
Getting content with verification
Sharing content with website vendor
Upload in website
Circulation
Uploaded URL has to share in all social media as post, including
whatsapp status & broad caste.
Maximum Reach in FB 2k to 2.k

30. Content Marketing
Work Flow

31. Video
Production
Marketing
Effective Communication

32. Video Production Marketing
• Video marketing is using videos to promote and market your products or
services, increase engagement on your digital and social channels, educate your
customer and increase the lead conversion
• Goal of Video Production
– To increase the visibility
– Increase awareness / traffic
– Tool to increase the conversion rate
– Increase brand quality

33. Type Of Video
• 2 minutes video ( dairy / weekly )
• 1 hour video ( detailed content )
• Live Stream ( webinar )
• Client Testimonial
• Interviews

34. Materials Needed For Video Marketing
Note:
Frequently uploading videos in YouTube Channel will increase the subscribers.
More Subscribed channels will get paid ads ( separate revenue will get from Google )
Materials Preparation
Content
Type of Video finalization
Topic for video finalization
Content / ppt preparation
Video recording & editing
YouTube video circulation
Create a YouTube channel
Upload the edited video in your channel
Circulate the link of the video In social media
Paid Ads Paid Ads are possible in YouTube ( Same as SEM )

36. Email
Marketing
Best Platform To Retain Existing
Customer

37. Email Marketing
• Sharing platform, which can be fast, flexible,
effective & easily trackable platform.
• It’s a cost effective way of reaching new customer
& retaining existing customers by encouraging
repeat website visits.
• Email marketing allow to share personalize
messages & creating separate targeted groups.

38. Types Of Emails
• Engagement Mails
– Welcome Mails
– Tutorials & Tips Mails
– Customer Stories
– Brand Stories
• Transactional Mails
– Cart Abandonment Remainders ( marked but failed to purchase )
– Time Sensitive Promotions ( limited offer within shorter duration )
– Recipient mails
• Sales Follow Ups
• Review Request

39. Materials Needed For Email Marketing
Note:
Has to check whether our mail reaching customer inbox or spam.
Due to poor design of the mail, few message won’t properly deliver
Materials Preparation
Content
Type of Email Finalization
Targeted Group Database finalization
Email platform finalization
Topic & Content Finalization
Email platform
Campaign has to create
Audience update
Schedule the mail
Review Open ratio & Clicks ratio has to monitor to take necessary action

41. App
Development
For Both B2B & B2C Business

42. App Development
• Using Application the product / service can
promote, sale & increase the sale from a single
customer
• Value addition to the consumer
• Easy to market & track your strategy

44. Web Designing
Informative

45. Web Designing
• Website design means planning, creation and
updating of websites.
• Website design also involves information
architecture, website structure, user interface,
navigation, website layout, colors, contrasts, fonts
and imagery (photography) as well as icons
design.
• Web Designing is the main process before we start
our site promotion

46. Web Designing Work Flow

47. Brand
Marketing
Highlight The Overall Brand

48. Brand Marketing
• Brand Marketing is nothing but promoting
the products / services that mainly highlights
the overall brand of the company
• Brand is the bridge between your product /
service & customer
• Goal of branding links
– Identity
– Value
– Personality with communication

50. 9
Digital
Marketing
Decks
SEM
App
Developm
ent
Web
Designing
SEO
Video
Production
Email
Marketing
Content
Marketing
Social
Media
Branding

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