Slides from my key note at SPECIES 2010, for links and more info, see: http://www.weconverse.com/2010/01/20/2010-03-04-f-secure-species-passion/

1. sociala medier
PASSION
4 THE SOCIAL (MEDIA)
SPECIES 2010, F-Secure, Vienna, 2010-02-04
Secure, Vienna, 2010-02-
RichardGatarski.com

2. sociala medier
Richard Gatarski
dad (milton & nellie)
nellie)
phd (marketing)
adviser, edutainer,
adviser, edutainer, provocateur

3. sociala medier china

4. sociala medier pre youtube
play safe

5. sociala medier uc

6. sociala medier being online
Connected
Swedish meeting model 2007
#SPECIES2010

7. sociala medier gnomedex 2005
CC 2.0, www.flickr.com/photos/penmachine/21506549

8. sociala medier micro blogging

9. sociala medier tools

10. sociala medier why twitter?
human
fun
popular
useful
effective
educating

11. sociala medier separate
professional
personal
private

12. sociala medier useful ;)

13. sociala medier on passion
judithwolst.se/om-passion-och-drivkraft

14. sociala medier passionate

15. sociala medier imagine
species@gatarski.com

16. sociala medier my lesson
to score
takes time
and some pain

17. sociala medier amazing kidz

18. sociala medier digital natives

19. sociala medier u?

20. sociala medier (not) your world?

21. sociala medier modern life

22. sociala medier 40+ million, 200+ countries

23. sociala medier branding
[product] comprises a [product] consists of a small
number of test sticks and a hand held monitor and [x]
hand held [x] monitor. test sticks.
urine women hormones fertility

24. sociala medier cleaning up

25. sociala medier soap history
William Procter & James Gamble, 1837 -
Ma Perkins (featuring Oxydol), 1933

26. sociala medier they are (still) in it

27. sociala medier ayt?

28. sociala medier oops

29. sociala medier refocusing
multiple threadings
&
social networks

30. sociala medier multiple threadings
Source: Steven Johnson (2006), Everything Bad is Good for You

31. sociala medier social soaps
Source: Steven Johnson (2006), Everything Bad is Good for You

32. sociala medier leveraging networks

33. sociala medier brand value
“linking value”
what the brand delivers in order to
support the social links in the tribe
Bernard Cova, 1993

34. sociala medier digital dreams
(micro)blogs im wiki
podcasting ar apps
citizen generated content
rss ping (hash)tag mashup embed
open source the cloud

35. sociala medier services
theconversationprism.com

36. sociala medier faq
should I do this (blogging) thing?
(blogging) thing?

37. sociala medier back channels

38. sociala medier ur
F-Secure’s promise, ‘Protecting the
irreplaceable’ captures the essence of what
we do. We want to protect our customers’
valuable digital content across devices and
access – now and in the future – as our
customers’ needs and technologies evolve

39. sociala medier we deliver?

40. sociala medier melodys breakup

41. sociala medier listen
Source: Elza Dunkels (2007), Bridging the distance, Doctoral dissertation, Umeå University
www.kulturer.net/documents/bridging_hela.pdf

42. sociala medier far-sighted
internet protection
safety?

43. sociala medier assuming
we customers/ citizens/ consumers are
educated
connected
conversant
we
are more than I am

44. sociala medier
re-think

45. sociala medier towards conversing communities
Gatarski, R. and Lundkvist, A. (1997) Interactive Media face Artificial Consumers and
marketing theory must re-think, see www.fek.su.se/home/rgi/imfaceac

46. sociala medier mass media think
use
100 media
that each reach
100 000 people

47. sociala medier think conversation
acknowledge that
10 000 000 actors
each are conversing with
10 people

48. sociala medier augmented reality

49. sociala medier future ”screen”?

50. sociala medier issues
live it
transparently
unblocking
safely
mind it

51. sociala medier imagined
species@gatarski.com

52. sociala medier some advice
do (mikro)vblog
re-think
1. listen carefully
2. invite to conversations
3. support stakeholder networks
4. create social media

53. sociala medier
converse?
www.weconverse.com