Gartner digital mktgmap (1)

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Sumit Roy

Gartner Digital Marketing Transit Map
The digital sphere is always evolving. Gartner for Marketing Leaders keeps the CMO and her team connected to
the research, so they can keep the competition guessing. For more information: gartner.com/dmtransitmap
Oﬀ-line Connection Vendor Station Product Station © 2013 Gartner, Inc. and/or its aﬃliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its aﬃliates.
DM HUBDM HUBDM HUBDM HUBDM HUBDM HUBDM HUBDM HUBDM HUBDM HUBDM HUBDM HUB
Connection
to CMO
Connection to
General Advertising
Connection
to BI
Web Content Mgmt
Web Analytics
Virtual Actors
Video Ad
Networks
tmgMdAoediV
Venues
User Groups
UXP
UX Design
Tag Mgmt
Social TV
Social
Networks
tmgMgtkMlaicoS
Social Apps
Social
Analytics
Social Advertising
Smart Kiosks
Site Retargeting
Search Retargeting
Search
Engines
SEO Tools
SEM Platforms
Rich Media
Search
Real-Time
DecisioningQR Codes
Programmatic Media
Program
Guide
Promo
sceR&sweiveR
Embedded
Merch
Product
Design
Compliance
Predictive
Campaign
Analytics
OTT
Video Online Video Publishing
Online
Retailers
Data Exchanges
NFC
Natural
Language
Questioning
Native
Ads
Marketing
Analytics
Campaign
Mgmt
Mobile Search
Mobile Media
& Targeting
Mobile App &
Content Svs Mobile App
Marketplace
Mobile
Analytics
Mobile Ad
Networks
Microsensors
Media
Labs
Media
Companies
Media Agencies
Marketing
Service
Providers
Mktg
Resource
tmgM
In-Game
Ads
Idea Mgmt
IT ServiceConnection
to IT Providers
Connections to
Sales & Service
Geotargeting
Geofencing
Gamification
Tools
Finger-
printing
Experience Targeting
Emotion
DetectionEmail Mktg
E-Commerce Enablers
Dynamic Creative
DOOH Media
Svcs
Media Metrics
Digital Asset Mgmt
Digital
Agencies
Data
Warehouses
DMP
Customer Analytics
Crowdsourcing
Content Marketing
Data Providers
Communities
CSPs
Census &
Panel Data
Business
Process
Outsourcers
Blogs
Automatic Content
noitingoceR
Augmented
Reality
Attribution
Agile Mktg PM
Agency Holding
Companies
Advocacy Mktg
Addressable
TV
Ad Verification
Online Ad Networks
Ad Exchanges
A/B Testing

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Gartner digital mktgmap (1)

1. Gartner Digital Marketing Transit Map The digital sphere is always evolving. Gartner for Marketing Leaders keeps the CMO and her team connected to the research, so they can keep the competition guessing. For more information: gartner.com/dmtransitmap Off-line Connection Vendor Station Product Station © 2013 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. DM HUBDM HUBDM HUBDM HUBDM HUBDM HUBDM HUBDM HUBDM HUBDM HUBDM HUBDM HUB Connection to CMO Connection to General Advertising Connection to BI Web Content Mgmt Web Analytics Virtual Actors Video Ad Networks tmgMdAoediV Venues User Groups UXP UX Design Tag Mgmt Social TV Social Networks tmgMgtkMlaicoS Social Apps Social Analytics Social Advertising Smart Kiosks Site Retargeting Search Retargeting Search Engines SEO Tools SEM Platforms Rich Media Search Real-Time DecisioningQR Codes Programmatic Media Program Guide Promo sceR&sweiveR Embedded Merch Product Design Compliance Predictive Campaign Analytics OTT Video Online Video Publishing Online Retailers Data Exchanges NFC Natural Language Questioning Native Ads Marketing Analytics Campaign Mgmt Mobile Search Mobile Media & Targeting Mobile App & Content Svs Mobile App Marketplace Mobile Analytics Mobile Ad Networks Microsensors Media Labs Media Companies Media Agencies Marketing Service Providers Mktg Resource tmgM In-Game Ads Idea Mgmt IT ServiceConnection to IT Providers Connections to Sales & Service Geotargeting Geofencing Gamification Tools Finger- printing Experience Targeting Emotion DetectionEmail Mktg E-Commerce Enablers Dynamic Creative DOOH Media Svcs Media Metrics Digital Asset Mgmt Digital Agencies Data Warehouses DMP Customer Analytics Crowdsourcing Content Marketing Data Providers Communities CSPs Census & Panel Data Business Process Outsourcers Blogs Automatic Content noitingoceR Augmented Reality Attribution Agile Mktg PM Agency Holding Companies Advocacy Mktg Addressable TV Ad Verification Online Ad Networks Ad Exchanges A/B Testing

Gartner digital mktgmap (1)

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