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state mobile app downloads in asia pacific

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the data shows the number of mobile app downloads across asia pacific and cost per installs across asia pacific

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state mobile app downloads in asia pacific

  1. 1. China is the leading app download destination in Asia Pacific Top 10 app destinations in Asia CPI premium - iOS over Android % share of installs by country vietnam 1% 34% indonesia india philippines china 10% taiwan 1% 20% 9% japan 1% 49% bangladesh 0.3% south korea 2% THE STATE OF APP DOWNLOADS & MONETIZATION insights Share and growth of app categories CPI trends across app categories by OS ios premium = ios CPI - android CPI CPI Index : Cost per app install indexed to global average. Share of app installs Growth: % change over Q2 2015 APAC / NOVEMBER 2015 x= cost of an android app install Insights are based on InMobi's network data for Q3 2015 vietnam china shopping & lifestyle others m-Commerce ranking in the country indonesia india south korea travelshopping & lifestylefood & drinkgames businesschinasouth korea indiaindonesia 2x 1.2x 1.1x .7x .6X game 159% 100% 47% shopping & lifestyle 26% food & drink 14%travel 4% 1 33% 2 12% 4 47% 1 -34% 14% Indonesia commands the highest premium for iOS installs this season Countries in Asia drive the m-Commerce app installs this season m-Commerce and Travel category grew by over 100% to Rank #2 and #3 in Q3 As the competition across categories intensifies, the disparity between CPIs decline Share & rank of m-Commerce app installs across top 10 app destinations 52%business 4% iOSPremium malaysia 6% 140 120 100 80 60 40 20 0 Q1-2015 Q2-2015 Q3-2015 260 220 180 140 100 60 20 0 Q1-2015 Q2-2015 Q3-2015 www.inmobi.com/insight | Follow us on @InMobi | facebook.com/InMobi

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