This presentation explains the purpose and goal of the behaviour change programme GoEco.

1. GoEco
26.09.2013
LIFELONG LEARNING PROGRAMME
MEETING OF SWEDISH CENTRALISED PROJECTS:
LEONARDO DA VINCI, GRUNDTVIG, ADULT LEARNING AGENDA
This project has been funded with support from the European Commission

2. "Change happens when there is a
reasonable balance between
dissatisfaction and hope"
Warren Ziegler
This project has been funded with support from the European Commission

3. About GAP (Global Action Plan)
• International network of more than 20
organizations in as many countries focused on
developing programs that bring sustainable
behavior change.
• We have programs aimed at schools,
workplaces and households.
This project has been funded with support from the European Commission

4. Why do we do what we do?
• We believe in people's ability and
willingness to do the "right” thing. But to
do right, we need to know why, how and
what we should do. Our programs aim to
raise these questions. GAP Sweden's
slogan is “for change”.
• The GAP network's overall vision is to
empower millions of people all over the
world to live increasingly sustainably.
This project has been funded with support from the European Commission

5. How do we do it?
• Scientific basis - We develop programs based on
the science of behavior change
• Proven experience - We constantly evaluate our
projects to learn from our own experiences. We
have also developed our own method for this,
called Learning4Change.
• Empowerment - We believe that people's self-motivation
is the biggest success factor for
behavior change therefore we are developing
programs designed to empower people and help
them to find their own inner drive.
This project has been funded with support from the European Commission

6. What are we doing?
• What we do in Sweden to motivate and inspire
people to live more sustainably include:
TEDxHornstull - A recurring conferences on various
themes of change that the GAP has been involved
in. In the past, it has been “Sustainable Change”,
"Learning for Change" and “Change through
Cooperation”.
• Project Green, a film competition where
participants produce films with sustainable
practices on a theme of sustainability.
This project has been funded with support from the European Commission

7. From EcoTeams to GoEco
• Previous activities in Sweden have also
included EcoTeam, a study circle that aimed
to engage the participants in a household to
go from words to action when it came to live
environmentally friendly.
• This was carried out in Sweden in
cooperation with, among others, the Tenants
organization, UNEP and most adult education
associations.
• Eco teams were successful and thousands of
people conducted sustainable actions with
the support of each other. Since the book
was made in the mid 90's, a lot has
happened and it needs to be updated and
adapted to today's digital world (although
the book's contents are still as relevant). To
update the EcoTeam program is one of the
goals of our new venture.
EcoTeams in UK
.
GoEco?
This project has been funded with support from the European Commission

8. Why GoEco?
• The purpose of this project in the first stage is to inspire
young people to learn more about their ecological
footprint and create engagement leading them to make
concrete sustainable actions in their everyday lives.
• The overall goal is for participants to become more
aware and have a more environmentally friendly and
sustainable lifestyle.
• The long term goal is to make it an edutainment app that
will eventually be used both in schools and in companies
to learn individuals and groups to become more
sustainable, in an enjoyable way.
This project has been funded with support from the European Commission

9. The trigger for this project
Many of GAP's older behaviour change
programs were developed at a time when digital
media was not as prevalent. We are now
focusing on developing and adapting our
programs to today's digital reality.
This project has been funded with support from the European Commission

10. Why this is a European project and
not a national project
We partner with four other GAP countries to
share experiences and learn from each other. This
way we can learn from those who progressed
further or chosen other paths than us.
This project has been funded with support from the European Commission

11. Who will gain from the results
of our project?
Anyone who wants to know how new digital
platforms and game mechanics can be used to
engage their target groups in a joyful learning
experience can benefit from our results.
This project has been funded with support from the European Commission

12. Sustainability on organizational,
national and European level
• We are committed to make the project sustainable on
an organizational level by taking care of the resources
we have in an optimal way and also by cooperating
with other stakeholders who have the skills we lack.
• Nationally, the project can become sustainable in that
we include those partners who are prepared to support
long-term development.
• On a European level, we are committed that our
international partners will want to use the result of
GoEco in their home countries. Any possible code
generated will therefore be open for others to build on
and modify according to their needs.
This project has been funded with support from the European Commission

13. How we manage the project in
our own organization
• The project is part of GAP's efforts to develop and
modernize our successful behavior change programs.
• The project is led by a dedicated project manager who
is assisted by a small team of experts and advisers.
• To achieve our goals, we have partnered with
organizations that have the expertise and experience
that are missing within GAP.
• Among other things, we collaborated with the Kaos
Pilots in Aarhus Denmark, and the Pedagogical Centre in
Gothenburg, the former drew up a sustainable business
plan, the latter are experts in interactive learning and
will assist us with their knowledge in this area.
This project has been funded with support from the European Commission

14. How our project support the European
agenda for adult learning
GoEco supports the EU's five priorities for adult
education primarily through point 3 and 4, which
among other things involves promoting active
citizenship and boost creativity and innovation in
adults and their learning environments. This is
because we engage our audiences to take personal
responsibility when it comes to sustainable
development by living more sustainably themselves.
We do this by making use of digital platforms
combined with gamification to make it a joyful
learning. We are inspired by the Game for Change.
movement.
This project has been funded with support from the European Commission

15. Between the lines-experiences,
our lessons
• Set realistic goals, it's been easy for us to run
away and start having too high ambitions. This
can be good when it comes to the vision but
when it comes to goals, it is our experience that
they need to be reachable for the motivation to
be sustained.
• Collaborate with those who are experts in their
field to ensure high quality results.
This project has been funded with support from the European Commission

16. Networking offers/needs
• We are open for cooperation and would like to
learn and be inspired from others' experiences. So
all the tips and ideas for similar projects are
welcome.
• We are also looking for suitable focus groups with
both younger and older people who can be be
involved in testing the prototypes of interactive
learning materials we develop.
• Other tips, ideas, suggestions and proposals are
also gratefully received!
This project has been funded with support from the European Commission

17. Contact Us
Andreas Sidkvist
Project Manager
andreas@globalactionplan.se
+46 70 756 63 03.
Global Action Plan Sverige
Lindvallsgatan 2
117 39 Stockholm
www.globalactionplan.se
This project has been funded with support from the European Commission