Geoffrey Nelson
geoff@cricketmoonmedia.com
@cricketmoon
#sandboxsummit14
Gamification:
Sub-Title Goes Here
Founded in 1995
HTML5, mobile, cross-platform
2D, 3D art and animation
Game Design and Strategy
What is Gamification?
Game Design Elements
Points and Leaderboards
Levels
Challenges and Goals
Badges
Time Constraints
Social Engagement Loops
Competition
Gamification Layer
Core Content
Enterprise Solutions
Gamification Industry
Gamification Market Size
Gamification Layer
Core Content
Enterprise Solutions
The Ultimate “Player”
The Ultimate “Player”
Workshop Schedule
2:00-2:30 pm: What is Gamification?
2:30-2:45 pm: “Bash the Speaker”
2:45-3:10 pm: The Gamified Gamification Game!
3:10 pm: Shallow extrinsic reward ceremony
Traditional* Theories
of Gamification
*Um, meaning since 2011 or so
Achievement
RewardChallenge
Traditional Gamification
Operant conditioning Reward Loop
Traditional Gamification
*Gabe Zichermann. See http://www.gamification.co/2010/10/18/cash-is-for-saps/
SAPS Theory of Game Rewards*
• Status
• Access
• Power
• (and) Stuff
Reward
Traditional Gamification
“And how would you like your chateaubriand, sir?”
World of Warcraft “Recruit-A-Friend” Campaign
Traditional Gamification
Why Gamification?
Why Gamification?
User retention
Loyalty
User retention
Loyalty
User retention
Loyalty
User retention
Loyalty
Why Gamification?
User retention
Loyalty
Efficiency
Education
$$$
Behavior Change
Employee Perf.
Fitness
OK, but what about
these?
Traditional Gamification
What about…
What about…
What about…
What about…
What about…
Glengarry Glen Ross, 1992
[Video Removed for Size]
Games are Us…
Games are Us…
Games are Us…
Games are Us…
Gamification is the amplification of
LIFE MECHANICS, not GAME
MACHINICS!
Games are Us…
“Games satisfy because they are
purpose-built opportunities to
overcome a challenge and
experience the joy of succeeding.”
-Sebastian Deterding
Why Are Games Engaging?
“The Player Experience of Need Satisfaction” (PENS)
Source: Rigby and Ryan (2007). “Rethinking Carrots: A New Method For Measuring
What Players Find Most Rewarding and Motivating about Your Game”
PENS
Competence
Autonomy
Relatedness
Why Are Games Engaging?
Engagement in Gamification
It brings RULES TO THE UNRULY, so that
participants feel they are in control of their destiny
It provides QUANTIFIABLE FEEDBACK to
experiences that didn’t previously have it, so players
can recognize their achievements
Gamification is magical when:
Engagement in Gamification
Gamification is
a toolset to
elucidate
achievement of
mastery
in non-virtual
experiences.
A Few Quick Examples
Examples of Gamification
http://www.youtube.com/watch?v=zSiHjMU-MUo
Bottle Bank Arcade
See more fun examples at http://www.thefuntheory.com/
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Examples of Gamification
Prius Energy Monitor
Examples of Gamification
Fitness Apps
zamzee Strava
Gamification and
Learning
Gamification and Learning
#1: Recognize Playful isn’t necessarily Gameful
Play
Game
Gamification and Learning
Freeform
Expressive
Improvisational
Open-ended
Fun
Rule-based
Competitive
Directed
Goal-oriented
Engaging
#1: Recognize “Playful” isn’t necessarily “Gameful”
PLAYFUL GAMEFUL
Gamification and Learning
#2: Foster Autonomy
Gamification and Learning
#3: Manage interplay of Game Mechanics
Rewards
Points
Goals
Gamification and Learning
#4: Redefine “STICKINESS”
Stick This!
Not This
Gamification and Learning
#5: Embrace Life-i-fication and the Real World
So, About That Chore Chart…
Let’s Do This!
Gamification provides new, self-directed
opportunities to achieve, recognize, and
be recognized for mastery in things that
matter.
(And maybe get a sticker too).

Gamification: The Pros, Cons and Conflicts