Gamification should be an intentional strategy to increase engagement by appealing to intrinsic motivations like relatedness, autonomy, mastery and purpose. It uses game design elements like rewards given by the system, awards from other players, and incentives to earn rewards rather than direct bribes. Gamification borrows concepts from games, play, and serious games to create engaging experiences, but it is not about trivializing important work - it is about empowering people with information and responsibility.

1. Gamification
should be a
strategy, not an
afterthought or
add-on
Andrzej Marczewski

2. engagement
the difference between
i HAVE to do this
and
i WANT to do this
Andrzej Marczewski

3. Intrinsic Motivation RAMP
Relatedness: The desire to be
connected to others.
Autonomy: The need to feel agency,
agency, independence or freedom.
Mastery: The desire to learn new
skills and develop expertise in them.
Purpose: A feeling of greater
meaning or a desire to be altruistic.
Andrzej Marczewski

4. Reward: Given by the system.
Award: Given by other players
or games masters.
Bribe: Do this BECAUSE you will
be rewarded.
Incentive: You can EARN a
reward by doing this.
Subtle but important semantic
difference.
Andrzej Marczewski

5. Play: Free form activity that has no
explicitly defined goals or rules,
undertaken for fun or joy.
Game: Closed system with defined
goals, rules and challenges
undertaken with a playful attitude.
Serious Game: A game designed for
non pure entertainment purposes.
Gamification: The use of game
design metaphors to create more
game-like and engaging experiences.
Andrzej Marczewski

6. GAMIFICATION is not
about trivialising the work
people do, the seriousness
of their jobs or their
intelligence. It is about
empowering people with
information and
responsibility.
Andrzej Marczewski

7. Andrzej Marczewski
Responsibility Empowerment
Information
GAMIFICATION