Gamification design workshop from GWC15

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The document discusses gamifying design thinking for three company challenges: 1) Company A wants to gamify their CV screening process to better match candidates to roles. 2) Company B aims to improve low engagement and completion rates of their online training by gamifying it. 3) A link is provided for mobile gamification cards. The document encourages asking questions during the initial design phase.

Business

Gamification Design
Thinking
Andrzej Marczewski

Choose a Challenge
1. Company A has an issue with recruitment. They are
putting candidates forward for roles they are not suited
for. They wish to gamify the C.V. screening process.
2. Company B wants to improve their online training.
They have a system in place at the moment, but it has
very low engagement and completion rates
3. http://l.gamified.uk/gCardsMobile
Ask me questions during the first phase!

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