Gamification beyond Gamification
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This document discusses how game design principles beyond just rewards or badges can be applied to user experience design. It describes how games motivate users through autonomy, mastery, and purpose and how behavior change models can be used. Games use engagement loops, upgrade loops, wait loops and sessioning to keep users motivated. The document advocates applying progression systems and challenges to user experiences to maintain user motivation.
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Gamification beyond Gamification
- 1. GAMIFICATION BEYOND GAMIFICATION What UX designers can learn from games besides shiny badges? CSERTÁN ÁKOS, UX MEETUP, BUDAPEST 2014
- 2. HELLO! + I’m a psychologist + No, I don’t know what you are thinking about right now + I’m a UX Designer + All my pictures look awful
- 3. SO WHAT’S IT ALL ABOUT THEN? 1st mention 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Source: Goolge Ngram Viewer
- 4. 1 1 1 1 1 + 15,000 + =
- 5. "I call it the law of the instrument, and it may be formulated as follows: Give a small boy a hammer, and he will find that everything he encounters needs pounding." Abraham Kaplan
- 9. RADICAL BEHAVIORISM Image by Craig Swanson
- 10. WHAT ARE GAMES ALL ABOUT? Click on images of animated people on the screen Save the world from a terrorist threat THE MAGIC CIRCLE
- 12. WHAT KEEPS ONE MOTIVATED? AUTONOMY MASTERY PURPOSE Be in control Get better Something that matters
- 13. WHAT KEEPS ONE MOTIVATED? AUTONOMY MASTERY PURPOSE Be in control Get better Something that matters
- 14. WHAT KEEPS ONE MOTIVATED? AUTONOMY MASTERY PURPOSE Be in control Get better Something that matters
- 15. FOGG BEHAVIOR MODEL MOTIVATION ABILITY TRIGGER ACTIVATION TRESHOLD
- 16. FOGG BEHAVIOR MODEL MOTIVATION Be in control of your health ABILITY ACTIVATION Run every day TRESHOLD
- 17. FOGG BEHAVIOR MODEL MOTIVATION See more from the world ABILITY ACTIVATION Learn a language TRESHOLD
- 18. FOGG BEHAVIOR MODEL MOTIVATION Save lives ABILITY ACTIVATION Fold proteins TRESHOLD
- 19. ACTION REWARD MOTIVATION BASIC ENGAGEMENT LOOP
- 20. ACTION REWARD MOTIVATION Pull lever -> Get cash -> Want more cash Add contact -> Feel more connected -> Be more connected
- 21. ACTION REWARD MOTIVATION UPGRADE UPGRADE LOOP
- 22. ACTION REWARD MOTIVATION UPGRADE Race -> Collect reward -> Upgrade car -> Need more cash Contribute -> Get reputation -> Unlock features -> Get more reputation
- 23. ACTION REWARD WAIT MOTIVATION UPGRADE WAIT LOOP
- 24. ACTION REWARD WAIT MOTIVATION UPGRADE Plant crops -> Wait for crops to grow -> Collect reward -> Build -> Need more cash Upload photo -> Wait for likes -> Feel great -> Need to feel greater
- 25. ACTION REWARD WAIT SESSION MOTIVATION UPGRADE SESSIONING – END OF GRIND
- 26. ACTION REWARD WAIT SESSION MOTIVATION UPGRADE Nothing more to plant or harvest No more connections to add
- 27. ACTION REWARD WAIT SESSION LEAVE RETURN TRIGGER RETURN MOTIVATION UPGRADE
- 28. LEAVE RETURN TRIGGER RETURN MOTIVATION UPGRADE Time to harvest or you will lose your reward - Appointment trigger New connections to add – Social commitment
- 30. THE JOURNEY CHAPTERS CHALLENGES
- 31. TAKE REVENGE FOR YOUR WIFE AND DAUGHTER FIND EVIDENCE SURVIVE LEVEL
- 32. BUILD THE MOST BEAUTIFUL FARM LEVEL UP BUILD
- 33. BECOME A DATA SCIENTIST WRITE YOUR OWN CODE RUN TESTS
- 34. MOTIVATIONAL TYPES DISRUPTOR CHANGE REWARD PLAYER Andrzej Marczewski, http://www.gamified.co.uk/
- 35. ?
- 36. ! @csertanakos
- 37. .