MarkGuru is a flagship marketing event at Vista 2012 hosted by IIM Bangalore from September 28-30. The competition involves case submissions and presentations over multiple rounds, testing marketing knowledge and out-of-the-box thinking. Teams of up to two members from the same institute can participate. Preliminary submissions are due by September 15 for consideration to advance to the finals rounds held on days 1 and 2 of Vista. Travel reimbursements are provided for finalist teams within certain mileage and cost limits.

1. Challenge Convention
Transform Tomorrow
Vista 2012: September 28-30
MarkGuru International Business Festival
First Prize : Rs. 45,000/- www.iimb-vista.com
Second Prize : Rs. 30,000/-

2. VISTA 2012
MarkGuru
IIM Bangalore
• Flagship event at Vista that tests the participants' knowledge on
multiple facets of marketing
• Case submission based event
• Case can be downloaded from here.
MarkGuru tests the participants' knowledge on multiple facets of marketing.
The true-blue Marketing Aficionados would vie for this coveted title. Each
round promises to be more challenging than the previous one. MarkGuru will
ensure that the rounds are going to test the teams on their ability to think on
their feet, apply their knowledge in a practical situation and most importantly,
think out-of-the-box.
www.iimb-vista.com

3. VISTA 2012
MarkGuru
IIM Bangalore
Rules
• There can be a maximum of two members per team.
• All the participants must belong to the same institute.
• Multiple teams from an institute can participate.
• An individual can be a part of one team only.
Format
Pre-Vista Prelims:
• A snippet of the case will be uploaded on the website by 31st
August, 2012.
• All the entries should address the case, which will be put up
ROUND 1
on website.
• Send us your entries in the format specified below.
• This will be an elimination round and shortlisted teams qualify
to finals.
www.iimb-vista.com

4. VISTA 2012
MarkGuru
IIM Bangalore
Format contd..
Finals (Day 1):
• Shortlisted teams will be given main stream case 10 days prior to Vista.
• Teams should envisage a detailed analysis and come up with
ROUND 2
presentation to be made before judges.
• This is not an elimination round.
Finals (Day 2):
• This round would be an extension of the case or a new case, which
would be handed over on Day-1 evening.
ROUND 3
• Teams should come up with a presentation to be made before the
judges.
Click here for registration:
http://www.iimb-vista.com/2012/index.php/flagship/markguru.html
Note: The case is available on the website
www.iimb-vista.com

5. VISTA 2012
MarkGuru
IIM Bangalore
Submission details
Submission to be sent to markguru@iimb-vista.com
Submissions to be sent before 15th September, before 11:59:59 PM
Subject line MarkGuru_team-lead-email
Submission format 5 slides in .ppt format
File name MarkGuru_team-lead-email
Name, contact number, email Id,
Details to be included in the document
institute of each participant
Deadline
(Time - 11:59:59 PM) 15th September, 2012
www.iimb-vista.com

6. VISTA 2012
Reimbursement policy
IIM Bangalore
• The 6 finalist teams shall be reimbursed for the travelling.
• The reimbursement will be for the shortest route between the traveling
members' institute and Bangalore. Team members are required to present a
copy of their tickets for reimbursements.
• To clarify, the reimbursement policy is as follows: reimbursements will be
capped at Rs. 2500 (to and fro) for distance less than 700 km (one way
distance) and Rs. 5000 (to and fro) for distance greater than that. In case the
actual fare is less than the above mentioned amount, only the actual fare as
mentioned in the tickets will be reimbursed.
Contact:
Kartik Goel – 9538033116
Gaurav Anand – 9538055116
Aditi Garg – 9620566765
www.iimb-vista.com

7. Welcome to Vista 2012
IIM Bangalore
Thank You
www.iimb-vista.com