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Lecture - (WordPress) Usability Issues

WordPress Meetup Varna, 24.02.2017

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Lecture - (WordPress) Usability Issues

  1. 1. WordPress Meetup Varna, 24.02.2017 Radka Nacheva Department of Informatics, University of Economics – Varna UsabilityIssues( )
  2. 2. Name: Radka Nacheva Current Occupation: Assistant Professor & PhD Student at Department of Informatics, University of Economics – Varna Scientific Interests: HCI, Usability, Cognitive Science
  3. 3. @radka.v.nacheva @Radka_Nacheva @radka-nacheva @radka-nacheva @radka-nacheva
  4. 4.  The Importance of Design  Design Conventions & Usability Heuristics / Principles  How to Check The Usability of Your (WordPress) Website  Conclusion
  5. 5. Design is not just “a plan or convention for the construction of an object, system or measurable human interaction”, it is a / an: Way of Thinking Investment Strategy for Success
  6. 6. The good design:  expresses in simple way functionality of the product;  helps users to take a decision for using the product;  encourages users to trust the product;  engages their attention;
  7. 7. The good design:  helps users to complete successfully their tasks and to achieve their goals;  increases users’ efficiency;  manages users’ emotions by using appropriate colors, fonts, forms and arrangement of user interface elements;  provides comfort to users when they are working with the website or application.
  8. 8. Example 1
  9. 9. Example 2
  10. 10. Example 3
  11. 11. Convention vs. Heuristic vs. Principle  Convention = “a constraint in that it prohibits some activities and encourages others”1  Heuristic = “an approach to problem solving”  Principle = “rule or method” 1 Source:
  12. 12. Google Material Design:  Android: Microsoft:  Windows Phone: Apple:  iOS: IBM:
  13. 13. Start with the following:  Jakob Nielsen’s Heuristics  Ben Shneiderman’s 8 Golden Rules  Donald Norman’s Principles of Everyday Design  Dieter Rams’ Ten Principles of “Good Design”
  14. 14. You should give an answer to the following questions to check the usability of your (WordPress) website quickly:  Does the website meet the requirements?  What and where are the main (identity) elements?  Is the menu well structured?  Is the user flow efficiency?  Do you have enough white space?  Is your content the king?  Do you think “mobile-first”?  Do you observe your users?
  15. 15. You could use some tools for usability testing:  Userlytics  Loop11  Mobile-Friendly Test  Leanplum
  16. 16. Don’t forget to keep it as simple as possible! and Don’t make them think!
  17. 17. Don’t forget their opinions about design … Ferdinand Porsche: „Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.” Ivan Chermayeff: „Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.”
  18. 18. “ Life is really simple, but we insist on making it complicated. ” Confucius
  19. 19. Thank you for your attention!