SlideShare a Scribd company logo
Give Hope 
Sponsor children in need
Problem 
Millions children around the world live below the poverty 
line
Solution 
Encourage people in the 1st world countries to sponsor 
specific children in need around the world
How 
The system to help children is already in place - 
https://children.org, but many aspects of the current web 
site can be drastically improved by increasing 
engagement of donors with the help of gamification.
Encourage Donations 
When a potential donor gets to the web site she sees: 
 Color-coded map by number of children in poverty and/or 
the severity of their situation 
 Blink a region/city every time a donation is made there 
 Add kiva.org type of widget that shows the real impact of 
this program (x children were helped in last 30 days, $ 
donated, etc) 
 Simplify billing by eliminating lengthy forms and instead 
leverage PayPal-and digital wallet type solutions
Make it viral 
Use social login (e.g. via Facebook), which not only will 
enable better understand each donor, but also give tools to 
donors spread the word in their communities and encourage 
others to do that as well.
Make it a game 
Donors vs Adversities game (models after Plants vs 
Zombies) 
Point of the game is to fight adversities (hunger, lack of 
education, bad health, etc) by making donations and 
supporting children in need 
The goal is to raise awareness and incorporate opportunities 
to make real donations
Player Types 
The system is primarily targeting two player types: 
 Socializer – who loves helping children. Socializers 
will be the force to make this platform viral. 
 Achiever – who will not only make sure that the money 
is spent wisely for a sponsored child, but also who is 
going to be more inclined to sponsor more and more 
children.
Gamification Mechanics 
1. Points for making all actions (providing personal info, 
picking a child, making a donation, writing an email/mail to 
child, referring to friends etc 
2. Badges (levels) for major accomplishments, like helping 1 
child, 2 children, 5 children, 10 children, referring friends 
who started to donate etc) 
3. Progress Bar (similar to LinnkedIn profile progress bar) to 
show the progress of donor’s engagement and encourage to 
do next step 
4. Widget that would show the real impact of this program (x 
children were helped in last 30 days, $ donated, etc)

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Encourage donations by gamifying experience

  • 1. Give Hope Sponsor children in need
  • 2. Problem Millions children around the world live below the poverty line
  • 3. Solution Encourage people in the 1st world countries to sponsor specific children in need around the world
  • 4. How The system to help children is already in place - https://children.org, but many aspects of the current web site can be drastically improved by increasing engagement of donors with the help of gamification.
  • 5. Encourage Donations When a potential donor gets to the web site she sees:  Color-coded map by number of children in poverty and/or the severity of their situation  Blink a region/city every time a donation is made there  Add kiva.org type of widget that shows the real impact of this program (x children were helped in last 30 days, $ donated, etc)  Simplify billing by eliminating lengthy forms and instead leverage PayPal-and digital wallet type solutions
  • 6. Make it viral Use social login (e.g. via Facebook), which not only will enable better understand each donor, but also give tools to donors spread the word in their communities and encourage others to do that as well.
  • 7. Make it a game Donors vs Adversities game (models after Plants vs Zombies) Point of the game is to fight adversities (hunger, lack of education, bad health, etc) by making donations and supporting children in need The goal is to raise awareness and incorporate opportunities to make real donations
  • 8. Player Types The system is primarily targeting two player types:  Socializer – who loves helping children. Socializers will be the force to make this platform viral.  Achiever – who will not only make sure that the money is spent wisely for a sponsored child, but also who is going to be more inclined to sponsor more and more children.
  • 9. Gamification Mechanics 1. Points for making all actions (providing personal info, picking a child, making a donation, writing an email/mail to child, referring to friends etc 2. Badges (levels) for major accomplishments, like helping 1 child, 2 children, 5 children, 10 children, referring friends who started to donate etc) 3. Progress Bar (similar to LinnkedIn profile progress bar) to show the progress of donor’s engagement and encourage to do next step 4. Widget that would show the real impact of this program (x children were helped in last 30 days, $ donated, etc)