This document discusses how social media has enabled individuals and organizations to help those affected by disasters from anywhere in the world. It provides examples of how Farmville players raised $1 million for Haiti relief through in-game donations, and how actor Hugh Jackman helped organizations in Haiti by allowing his fans to suggest charities. The document also describes how a blogger used social media to help a friend raise over $16,000 to get an apartment after leaving an abusive relationship. It encourages using social networks and platforms like ChipIn and YouTube to spread awareness and raise money for good causes.
Crowdfunding for Non-Profits White Paper - Ryan WalshRyan Walsh
Crowdfunding has grown significantly in recent years, raising $2.7 billion worldwide in 2012. It involves running online campaigns to raise small donations from a large group of people. Popular crowdfunding platforms include Causes, FirstGiving, and Razoo. Groups that use crowdfunding successfully tell engaging stories, set realistic fundraising goals, promote their campaigns through multiple channels, and thank their donors. While crowdfunding provides a way to gauge interest in ideas or projects, it requires an existing audience and should not be viewed as a replacement for traditional fundraising methods. The document recommends non-profits participate in larger crowdfunding events while also running their own campaign focused on a compelling narrative and
The document discusses eradicating extreme poverty and hunger. It aims to achieve this goal by having Kamara McGhee volunteer at a local rescue mission in Tacoma, Washington to help prepare and serve food to underprivileged families. McGhee also believes they can make the greatest contribution by educating others about local poverty statistics and motivating people to donate to or volunteer with organizations helping the homeless and hungry. Social media platforms like Facebook fundraising campaigns and impactful Instagram posts could also uniquely help achieve this important goal.
The document discusses a strategy to encourage donations for seriously ill children by addressing common barriers people have for donating (e.g. not having enough money, not believing the cause, not feeling impacted). The strategy involves using a chatbot and online channels like YouTube and Instagram to share success stories of children overcoming illness, and framing donations as a demonstration of personal strength. Donors would receive ongoing motivational messages and updates about the children they helped.
David Nguyen proposes using social media to market Allstate's renter's insurance. He suggests creating a Facebook app called "Allstate: Friends Helping Friends" that allows users to quickly set up fundraising campaigns for friends in need. The app would utilize social sharing and advertising features to spread awareness of campaigns and encourage donations from friends of friends. This aligns insurance with an inherently social experience to make it more engaging for young customers.
The document discusses the mission and approach of AVID, a nonprofit organization that aims to increase the number of students who are prepared for and enroll in four-year colleges. The summary is:
AVID's mission is to close the achievement gap by preparing all students for college readiness and success. It uses a schoolwide approach involving elective classes, tutoring, and writing curriculum to support first-generation and low-income potential college students. AVID has been successful, with over 85,500 students graduating high school planning to attend college, and 92% of AVID students completing entrance requirements for four-year colleges, compared to 36% nationally.
The document proposes a new crowdfunding platform called GiveSmart that aims to improve philanthropic giving in three ways:
1) Decoupling donations from choosing specific charities to allow donors to contribute to solving problems without picking organizations.
2) Using a "smart crowds" approach that weights donors' votes and comments based on their expertise and influence to combine insights from experts and crowds.
3) Leveraging human psychology through gamification elements, social pressures and behavioral economics to motivate both financial contributions and thoughtful participation.
This document discusses how social media has enabled individuals and organizations to help those affected by disasters from anywhere in the world. It provides examples of how Farmville players raised $1 million for Haiti relief through in-game donations, and how actor Hugh Jackman helped organizations in Haiti by allowing his fans to suggest charities. The document also describes how a blogger used social media to help a friend raise over $16,000 to get an apartment after leaving an abusive relationship. It encourages using social networks and platforms like ChipIn and YouTube to spread awareness and raise money for good causes.
Crowdfunding for Non-Profits White Paper - Ryan WalshRyan Walsh
Crowdfunding has grown significantly in recent years, raising $2.7 billion worldwide in 2012. It involves running online campaigns to raise small donations from a large group of people. Popular crowdfunding platforms include Causes, FirstGiving, and Razoo. Groups that use crowdfunding successfully tell engaging stories, set realistic fundraising goals, promote their campaigns through multiple channels, and thank their donors. While crowdfunding provides a way to gauge interest in ideas or projects, it requires an existing audience and should not be viewed as a replacement for traditional fundraising methods. The document recommends non-profits participate in larger crowdfunding events while also running their own campaign focused on a compelling narrative and
The document discusses eradicating extreme poverty and hunger. It aims to achieve this goal by having Kamara McGhee volunteer at a local rescue mission in Tacoma, Washington to help prepare and serve food to underprivileged families. McGhee also believes they can make the greatest contribution by educating others about local poverty statistics and motivating people to donate to or volunteer with organizations helping the homeless and hungry. Social media platforms like Facebook fundraising campaigns and impactful Instagram posts could also uniquely help achieve this important goal.
The document discusses a strategy to encourage donations for seriously ill children by addressing common barriers people have for donating (e.g. not having enough money, not believing the cause, not feeling impacted). The strategy involves using a chatbot and online channels like YouTube and Instagram to share success stories of children overcoming illness, and framing donations as a demonstration of personal strength. Donors would receive ongoing motivational messages and updates about the children they helped.
David Nguyen proposes using social media to market Allstate's renter's insurance. He suggests creating a Facebook app called "Allstate: Friends Helping Friends" that allows users to quickly set up fundraising campaigns for friends in need. The app would utilize social sharing and advertising features to spread awareness of campaigns and encourage donations from friends of friends. This aligns insurance with an inherently social experience to make it more engaging for young customers.
The document discusses the mission and approach of AVID, a nonprofit organization that aims to increase the number of students who are prepared for and enroll in four-year colleges. The summary is:
AVID's mission is to close the achievement gap by preparing all students for college readiness and success. It uses a schoolwide approach involving elective classes, tutoring, and writing curriculum to support first-generation and low-income potential college students. AVID has been successful, with over 85,500 students graduating high school planning to attend college, and 92% of AVID students completing entrance requirements for four-year colleges, compared to 36% nationally.
The document proposes a new crowdfunding platform called GiveSmart that aims to improve philanthropic giving in three ways:
1) Decoupling donations from choosing specific charities to allow donors to contribute to solving problems without picking organizations.
2) Using a "smart crowds" approach that weights donors' votes and comments based on their expertise and influence to combine insights from experts and crowds.
3) Leveraging human psychology through gamification elements, social pressures and behavioral economics to motivate both financial contributions and thoughtful participation.
Internet Marketing William Paterson Non Profit ConferenceVictoria Halfpenny
The document summarizes Victoria Halfpenny's presentation on using internet marketing to increase funding and engage constituents for non-profits. It discusses tools like social networking, mobile fundraising, search engines and video games that non-profits can use. While online marketing requires resources, surveys find most donors, including major donors, now engage with and support charities online as it is more efficient. The presentation provides steps non-profits can take to develop an online marketing plan tailored to their objectives and stakeholders' needs.
This document discusses how non-profits can use technology and innovation to increase funding, engage new constituents, and promote their mission. It outlines various online tools like social networking, mobile fundraising, video games, and virtual worlds that non-profits are using successfully. While many non-profits have been slow to adopt new technologies, online engagement is shown to result in increased donations and donor retention when implemented properly. The document provides examples and encourages non-profits to develop a technology plan tailored to their objectives.
World Vision is a non-profit Christian organization committed to helping children, families, and communities worldwide through child sponsorship and humanitarian aid. They currently use social media like Facebook and Twitter, but their YouTube videos are outdated. The document proposes using search engine optimization through blogging and keyword targeting on Google AdWords to raise awareness for World Vision's mission and increase donations. It includes an evaluation plan to measure the effectiveness of these strategies and a timeline and $150,000 budget for a one-year social media campaign focused on Google AdWords.
PHP Marketing/PR Review discusses strategies to increase awareness of PHP including developing a new tagline and elevator pitch, creating a press kit, targeting media and professional organizations, highlighting key programs, and using online fundraising and social media platforms. The document provides examples of successful nonprofit marketing using social media and recommends attending nonprofit technology conferences.
1) Robin Maxwell was diagnosed with multiple sclerosis after experiencing numbness during a run. She saw a news segment about Kevin Bacon's fundraising site SixDegrees.org and created a widget to fundraise for her local MS Society, raising $18,000 in two months.
2) The document discusses the emergence of "Wired Fundraisers," individuals who are highly effective at fundraising for causes through online social networks and personal outreach. These fundraisers tend to be passionate about causes related to health or disasters.
3) Three key findings are discussed: personal fundraisers are uniquely effective messengers; not all fundraisers are champions; and technology amplifies the reach of personal fundrais
This document provides an agenda and overview for a two-day masterclass on attracting, motivating, and retaining young donors. Day one covers characteristics of Generations X and Y and journey mapping. Day two discusses case studies and organizational change. Additional sections discuss tactics for engaging Generations Y and Z, including event participation, social media, gamification, and fundraising in schools. Generational giving patterns are shown, and acceptable solicitation channels by generation are discussed.
Natalie Sisson presents on using social media for social good. She defines social media as media with two-way communication through user-generated content, as opposed to traditional media. She discusses various social media platforms and their uses. Sisson then introduces FundRazr, a social commerce application that allows non-profits to easily collect donations and fees through Facebook and secure PayPal payments. FundRazr solves the problem of inefficient paper-based fundraising by automating payments, receipts, and reporting to save time and increase donations. Sisson provides resources for learning more about using social media for social good.
Using Social Media and FundRazr for Non ProfitsNatalie Sisson
The document discusses using social media for social good. It defines social media as media with two-way communication through user-generated content, rather than traditional media. It lists common social media platforms and their uses. The presentation then discusses how non-profits can use social media, particularly having a compelling story and making it easy for people to donate. It introduces the FundRazr platform for non-profits to securely collect donations online through Facebook. Finally, it provides additional resources for learning about using social media for social change efforts.
Individual Giving Save A Mother Social Media Internship 2011Save A Mother
This document discusses fundraising strategies for non-profits, with a focus on using social media. It notes that individual donations make up 80% of charitable funds in the US. Social media can increase donations by up to 40% by helping donors feel connected to an organization and spreading its message virally. The document also provides tips for online fundraising campaigns, like having a clear call to action and making donations easy. It outlines current and goals fundraising for Save a Mother, including growing its online community through social media interns' efforts.
The document presents a proposal for an online donation platform called MyDonations. It would allow users to donate to crisis relief organizations directly through their online banking interfaces. This would make donations more convenient and accessible, especially for college students and young professionals. Initial ideas like tracking individual donations or partnering only with large organizations were refined. The proposed system aims to make donors feel more secure and connected to donation recipients. Mockups of a potential MyDonations interface are included.
The document discusses using social media and the internet to grow a nonprofit's donor audience and increase donations. It provides tips on using platforms like Facebook, Twitter, and social media marketing to engage current and potential donors. It also describes a challenge event run by a community foundation that provides prize money to nonprofits that meet fundraising thresholds through an online donor platform between November and December 2010.
If you didn’t raise a million dollars through Twitter or Facebook in 2010, you’re not alone. Unlike the wide-eyed success stories reported by mainstream media, many charities struggle to raise significant revenue from social media channels.
In this workshop, we’ll take a “no bull” approach to examining the use of social media & mobile giving in integrated digital campaigns. We’ll learn from successes but even more from failures, looking at the latest case studies from projects that are experimenting in this space.
Let’s get real – social media is only one complementary channel for your online programs. Do you know how to really leverage your resources, staff knowledge and most importantly – fundraising strategies – to get the benefits of the real-time web? If you feel chasing after “awareness” is not enough, join this session for a grounded guide to social media fundraising, by a fundraiser, for fundraisers.
Takeaways:
- The characteristics of successful fundraisers involving social media
- The digital literacy skills necessary to make wise choices about investment in social media
- An introduction to the latest tools charities are experimenting with this to raise money this year
This document discusses microphilanthropy, which is a model of philanthropy based on smaller, more direct interactions between donors and recipients through activities like volunteering, crowdfunding, and small donations. It provides examples of how microphilanthropy works through organizations like Modest Needs that funds emergency needs through small online donations. The document also discusses the potential benefits of microphilanthropy, such as allowing more people to participate in charitable giving through small donations that add up to make a significant impact.
This was created in my time at Kelton Global as the start to a larger project on "slacktivism." The goal of this piece was to provide insight into the effects of technology on charitable giving.
The document discusses how not-for-profit organizations can use social media like Facebook, Twitter, and blogs to engage supporters and raise awareness of their causes. It provides tips on building communities and relationships online through regular posting of updates, photos, and videos. It also explains how organizations have used social media for fundraising, recruiting volunteers, and spreading their message virally.
Jan. 15: #1 Introduction To GlobalGiving & Our ToolsBill Brower
This document summarizes GlobalGiving, an online fundraising platform that connects donors to vetted nonprofit projects. Key points:
- GlobalGiving allows individuals and corporations to donate directly to projects and communicate with organizations. It also provides organizations tools to promote projects and manage donations.
- Typical donors on GlobalGiving are women aged 30-40 from coastal urban areas interested in social and environmental causes.
- GlobalGiving provides organizations online profiles, fundraising tools, training, and exposure through their website and partnerships. Success requires utilizing social networks and updating projects frequently.
WeCare is a crowd-sourcing platform that aims to increase transparency and participation in charity projects. It allows users to start projects, donate goods or money, and volunteer. Goods donations use "WeStamps" that track items and allow thank you cards. Money donations specify causes through "WeCoins." Volunteers use "WeInvolve" to review projects. The platform seeks to address lack of transparency in traditional charities by providing detailed project information and tracking donations through mobile interactions like scanning codes. A user study found transparency and seeing impact motivates continued participation in charity.
This presentation discusses social media and its importance for nonprofits. Key points include:
- Social media can increase online giving and friendraising. Younger donors especially engage via social media.
- Data shows online giving increased 13% from 2010-2011, with 70% of millennials donating online.
- Successful social media involves aligning with your mission, understanding demographics, crafting engaging messages, and picking the right platforms like Facebook, Twitter, and Instagram.
- Content, imagery, and storytelling are important. Social media complements but does not replace in-person engagement. Measurement and compliance with regulations are also important.
Indira awas yojana housing scheme renamed as PMAYnarinav14
Indira Awas Yojana (IAY) played a significant role in addressing rural housing needs in India. It emerged as a comprehensive program for affordable housing solutions in rural areas, predating the government’s broader focus on mass housing initiatives.
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Internet Marketing William Paterson Non Profit ConferenceVictoria Halfpenny
The document summarizes Victoria Halfpenny's presentation on using internet marketing to increase funding and engage constituents for non-profits. It discusses tools like social networking, mobile fundraising, search engines and video games that non-profits can use. While online marketing requires resources, surveys find most donors, including major donors, now engage with and support charities online as it is more efficient. The presentation provides steps non-profits can take to develop an online marketing plan tailored to their objectives and stakeholders' needs.
This document discusses how non-profits can use technology and innovation to increase funding, engage new constituents, and promote their mission. It outlines various online tools like social networking, mobile fundraising, video games, and virtual worlds that non-profits are using successfully. While many non-profits have been slow to adopt new technologies, online engagement is shown to result in increased donations and donor retention when implemented properly. The document provides examples and encourages non-profits to develop a technology plan tailored to their objectives.
World Vision is a non-profit Christian organization committed to helping children, families, and communities worldwide through child sponsorship and humanitarian aid. They currently use social media like Facebook and Twitter, but their YouTube videos are outdated. The document proposes using search engine optimization through blogging and keyword targeting on Google AdWords to raise awareness for World Vision's mission and increase donations. It includes an evaluation plan to measure the effectiveness of these strategies and a timeline and $150,000 budget for a one-year social media campaign focused on Google AdWords.
PHP Marketing/PR Review discusses strategies to increase awareness of PHP including developing a new tagline and elevator pitch, creating a press kit, targeting media and professional organizations, highlighting key programs, and using online fundraising and social media platforms. The document provides examples of successful nonprofit marketing using social media and recommends attending nonprofit technology conferences.
1) Robin Maxwell was diagnosed with multiple sclerosis after experiencing numbness during a run. She saw a news segment about Kevin Bacon's fundraising site SixDegrees.org and created a widget to fundraise for her local MS Society, raising $18,000 in two months.
2) The document discusses the emergence of "Wired Fundraisers," individuals who are highly effective at fundraising for causes through online social networks and personal outreach. These fundraisers tend to be passionate about causes related to health or disasters.
3) Three key findings are discussed: personal fundraisers are uniquely effective messengers; not all fundraisers are champions; and technology amplifies the reach of personal fundrais
This document provides an agenda and overview for a two-day masterclass on attracting, motivating, and retaining young donors. Day one covers characteristics of Generations X and Y and journey mapping. Day two discusses case studies and organizational change. Additional sections discuss tactics for engaging Generations Y and Z, including event participation, social media, gamification, and fundraising in schools. Generational giving patterns are shown, and acceptable solicitation channels by generation are discussed.
Natalie Sisson presents on using social media for social good. She defines social media as media with two-way communication through user-generated content, as opposed to traditional media. She discusses various social media platforms and their uses. Sisson then introduces FundRazr, a social commerce application that allows non-profits to easily collect donations and fees through Facebook and secure PayPal payments. FundRazr solves the problem of inefficient paper-based fundraising by automating payments, receipts, and reporting to save time and increase donations. Sisson provides resources for learning more about using social media for social good.
Using Social Media and FundRazr for Non ProfitsNatalie Sisson
The document discusses using social media for social good. It defines social media as media with two-way communication through user-generated content, rather than traditional media. It lists common social media platforms and their uses. The presentation then discusses how non-profits can use social media, particularly having a compelling story and making it easy for people to donate. It introduces the FundRazr platform for non-profits to securely collect donations online through Facebook. Finally, it provides additional resources for learning about using social media for social change efforts.
Individual Giving Save A Mother Social Media Internship 2011Save A Mother
This document discusses fundraising strategies for non-profits, with a focus on using social media. It notes that individual donations make up 80% of charitable funds in the US. Social media can increase donations by up to 40% by helping donors feel connected to an organization and spreading its message virally. The document also provides tips for online fundraising campaigns, like having a clear call to action and making donations easy. It outlines current and goals fundraising for Save a Mother, including growing its online community through social media interns' efforts.
The document presents a proposal for an online donation platform called MyDonations. It would allow users to donate to crisis relief organizations directly through their online banking interfaces. This would make donations more convenient and accessible, especially for college students and young professionals. Initial ideas like tracking individual donations or partnering only with large organizations were refined. The proposed system aims to make donors feel more secure and connected to donation recipients. Mockups of a potential MyDonations interface are included.
The document discusses using social media and the internet to grow a nonprofit's donor audience and increase donations. It provides tips on using platforms like Facebook, Twitter, and social media marketing to engage current and potential donors. It also describes a challenge event run by a community foundation that provides prize money to nonprofits that meet fundraising thresholds through an online donor platform between November and December 2010.
If you didn’t raise a million dollars through Twitter or Facebook in 2010, you’re not alone. Unlike the wide-eyed success stories reported by mainstream media, many charities struggle to raise significant revenue from social media channels.
In this workshop, we’ll take a “no bull” approach to examining the use of social media & mobile giving in integrated digital campaigns. We’ll learn from successes but even more from failures, looking at the latest case studies from projects that are experimenting in this space.
Let’s get real – social media is only one complementary channel for your online programs. Do you know how to really leverage your resources, staff knowledge and most importantly – fundraising strategies – to get the benefits of the real-time web? If you feel chasing after “awareness” is not enough, join this session for a grounded guide to social media fundraising, by a fundraiser, for fundraisers.
Takeaways:
- The characteristics of successful fundraisers involving social media
- The digital literacy skills necessary to make wise choices about investment in social media
- An introduction to the latest tools charities are experimenting with this to raise money this year
This document discusses microphilanthropy, which is a model of philanthropy based on smaller, more direct interactions between donors and recipients through activities like volunteering, crowdfunding, and small donations. It provides examples of how microphilanthropy works through organizations like Modest Needs that funds emergency needs through small online donations. The document also discusses the potential benefits of microphilanthropy, such as allowing more people to participate in charitable giving through small donations that add up to make a significant impact.
This was created in my time at Kelton Global as the start to a larger project on "slacktivism." The goal of this piece was to provide insight into the effects of technology on charitable giving.
The document discusses how not-for-profit organizations can use social media like Facebook, Twitter, and blogs to engage supporters and raise awareness of their causes. It provides tips on building communities and relationships online through regular posting of updates, photos, and videos. It also explains how organizations have used social media for fundraising, recruiting volunteers, and spreading their message virally.
Jan. 15: #1 Introduction To GlobalGiving & Our ToolsBill Brower
This document summarizes GlobalGiving, an online fundraising platform that connects donors to vetted nonprofit projects. Key points:
- GlobalGiving allows individuals and corporations to donate directly to projects and communicate with organizations. It also provides organizations tools to promote projects and manage donations.
- Typical donors on GlobalGiving are women aged 30-40 from coastal urban areas interested in social and environmental causes.
- GlobalGiving provides organizations online profiles, fundraising tools, training, and exposure through their website and partnerships. Success requires utilizing social networks and updating projects frequently.
WeCare is a crowd-sourcing platform that aims to increase transparency and participation in charity projects. It allows users to start projects, donate goods or money, and volunteer. Goods donations use "WeStamps" that track items and allow thank you cards. Money donations specify causes through "WeCoins." Volunteers use "WeInvolve" to review projects. The platform seeks to address lack of transparency in traditional charities by providing detailed project information and tracking donations through mobile interactions like scanning codes. A user study found transparency and seeing impact motivates continued participation in charity.
This presentation discusses social media and its importance for nonprofits. Key points include:
- Social media can increase online giving and friendraising. Younger donors especially engage via social media.
- Data shows online giving increased 13% from 2010-2011, with 70% of millennials donating online.
- Successful social media involves aligning with your mission, understanding demographics, crafting engaging messages, and picking the right platforms like Facebook, Twitter, and Instagram.
- Content, imagery, and storytelling are important. Social media complements but does not replace in-person engagement. Measurement and compliance with regulations are also important.
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How To Cultivate Community Affinity Throughout The Generosity JourneyAggregage
This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters — emphasizing trust, engagement, and community!
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Contributi dei parlamentari del PD - Contributi L. 3/2019Partito democratico
DI SEGUITO SONO PUBBLICATI, AI SENSI DELL'ART. 11 DELLA LEGGE N. 3/2019, GLI IMPORTI RICEVUTI DALL'ENTRATA IN VIGORE DELLA SUDDETTA NORMA (31/01/2019) E FINO AL MESE SOLARE ANTECEDENTE QUELLO DELLA PUBBLICAZIONE SUL PRESENTE SITO
This report explores the significance of border towns and spaces for strengthening responses to young people on the move. In particular it explores the linkages of young people to local service centres with the aim of further developing service, protection, and support strategies for migrant children in border areas across the region. The report is based on a small-scale fieldwork study in the border towns of Chipata and Katete in Zambia conducted in July 2023. Border towns and spaces provide a rich source of information about issues related to the informal or irregular movement of young people across borders, including smuggling and trafficking. They can help build a picture of the nature and scope of the type of movement young migrants undertake and also the forms of protection available to them. Border towns and spaces also provide a lens through which we can better understand the vulnerabilities of young people on the move and, critically, the strategies they use to navigate challenges and access support.
The findings in this report highlight some of the key factors shaping the experiences and vulnerabilities of young people on the move – particularly their proximity to border spaces and how this affects the risks that they face. The report describes strategies that young people on the move employ to remain below the radar of visibility to state and non-state actors due to fear of arrest, detention, and deportation while also trying to keep themselves safe and access support in border towns. These strategies of (in)visibility provide a way to protect themselves yet at the same time also heighten some of the risks young people face as their vulnerabilities are not always recognised by those who could offer support.
In this report we show that the realities and challenges of life and migration in this region and in Zambia need to be better understood for support to be strengthened and tuned to meet the specific needs of young people on the move. This includes understanding the role of state and non-state stakeholders, the impact of laws and policies and, critically, the experiences of the young people themselves. We provide recommendations for immediate action, recommendations for programming to support young people on the move in the two towns that would reduce risk for young people in this area, and recommendations for longer term policy advocacy.
Presentation by Rebecca Sachs and Joshua Varcie, analysts in CBO’s Health Analysis Division, at the 13th Annual Conference of the American Society of Health Economists.
3. Solution
Encourage people in the 1st world countries to sponsor
specific children in need around the world
4. How
The system to help children is already in place -
https://children.org, but many aspects of the current web
site can be drastically improved by increasing
engagement of donors with the help of gamification.
5. Encourage Donations
When a potential donor gets to the web site she sees:
Color-coded map by number of children in poverty and/or
the severity of their situation
Blink a region/city every time a donation is made there
Add kiva.org type of widget that shows the real impact of
this program (x children were helped in last 30 days, $
donated, etc)
Simplify billing by eliminating lengthy forms and instead
leverage PayPal-and digital wallet type solutions
6. Make it viral
Use social login (e.g. via Facebook), which not only will
enable better understand each donor, but also give tools to
donors spread the word in their communities and encourage
others to do that as well.
7. Make it a game
Donors vs Adversities game (models after Plants vs
Zombies)
Point of the game is to fight adversities (hunger, lack of
education, bad health, etc) by making donations and
supporting children in need
The goal is to raise awareness and incorporate opportunities
to make real donations
8. Player Types
The system is primarily targeting two player types:
Socializer – who loves helping children. Socializers
will be the force to make this platform viral.
Achiever – who will not only make sure that the money
is spent wisely for a sponsored child, but also who is
going to be more inclined to sponsor more and more
children.
9. Gamification Mechanics
1. Points for making all actions (providing personal info,
picking a child, making a donation, writing an email/mail to
child, referring to friends etc
2. Badges (levels) for major accomplishments, like helping 1
child, 2 children, 5 children, 10 children, referring friends
who started to donate etc)
3. Progress Bar (similar to LinnkedIn profile progress bar) to
show the progress of donor’s engagement and encourage to
do next step
4. Widget that would show the real impact of this program (x
children were helped in last 30 days, $ donated, etc)