World Vision is a non-profit Christian organization committed to helping children, families, and communities worldwide through child sponsorship and humanitarian aid. They currently use social media like Facebook and Twitter, but their YouTube videos are outdated. The document proposes using search engine optimization through blogging and keyword targeting on Google AdWords to raise awareness for World Vision's mission and increase donations. It includes an evaluation plan to measure the effectiveness of these strategies and a timeline and $150,000 budget for a one-year social media campaign focused on Google AdWords.