Chiquita Bananas deployed games in the campaign website for their promotional partnership with the makers of the film Despicable Me 3.

1. HTML5 Games for Chiquita and
Despicable Me 3 Ad Campaign

2. Chiquita is the largest
producer and distributor of
bananas in the world
They operate in over 70
countries, with more than
20,000 employees
HTML5 Games for Movie Promotion
Chiquita Brands International

3. Chiquita has partnered with Universal Pictures and Illumination
Entertainment to promote Despicable Me 3
Campaign's official website contains games to engage site visitors
HTML5 Games for Movie Promotion
Despicable Me 3 Promotional Campaign

4. Three branded games were developed for the ad campaign
Each game contains elements from the film franchise and Chiquita
brand
HTML5 Games for Movie Promotion
The Games

5. Banana Frenzy
First game for the
Despicable Me 3 ad
campaign
Features the Minions—
yellow-skinned
henchmen of the film’s
lead character
HTML5 Games for Movie Promotion

6. Banana Frenzy Gameplay
Fruit-slicing game
Cut bananas and pineapples by swiping across them
More points for making combo cuts
HTML5 Games for Movie Promotion

7. Minions Banana Hop
The second game is an endless
runner type
Features the one-eyed minion
as the main character
HTML5 Games for Movie Promotion

8. HTML5 Games for Movie Promotion
Minions Banana Hop Gameplay
Players go down a mountain slope for as long as possible
Tap on left or right side of the screen to move
Various power-ups and obstacles throughout

9. Me Me Match 3 Jam
3rd and final game used in the
ad campaign website
Puzzle game that falls under
the match 3 genre
HTML5 Games for Movie Promotion

10. Me Me Match 3 Jam Gameplay
Players must align 3 or more like items
Features various characters from the film franchise
Must match a certain number of characters to finish a level
HTML5 Games for Movie Promotion

11. The games in the ad campaign were reskins of pre-built games
Game Reskinning
HTML5 Games for Movie Promotion

12. Benefits of Game Reskinning
Fast Turnaround
Time
Reduced
Costs
Improved
Quality

13. HTML5 Framework
All three games were built using
HTML5 technology
They can be played on any
display hardware that has a
modern web browser.
They work well on any operating
system (Windows, Mac,
Android, etc.)

14. Brand engagement
Players have a positive
experience with the brand
Improved site analytics
More visitors are attracted
to the web site
Consumer conversion
Interactivity increases attention
and interest, influencing the
conversion funnel
Client ROI
HTML5 Games for Movie Promotion

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