5. The results 16-20 year olds were the most responsive. This could be because they have more of an online presence and are more likely to answer online surveys than any other age group.
6. We took this into account when we decided to change the ending from a happy all’s well one to a cliff hanger. The ending is shrouded in mystery so the audience doesn’t know what happens but can suspect. We changed it so that it wouldn’t become a typical predictable film where everything works out perfectly. Where’s the entertainment in that?
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