Gaming Cultures

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Lecture prepared for "New Media ACC-2013" at Victoria University, May 2013.

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Gaming Cultures

  1. 1. Gaming CulturesLuke van Ryn, University of Melbournelvanryn@student.unimelb.edu.auTEXTMonday, 13 May 13
  2. 2. contentsaudiencestechnologiesindustriesMonday, 13 May 13
  3. 3. what is anaudience?receiverconsumermeaning-makerideal audienceMonday, 13 May 13
  4. 4. a gamingaudience?GamerUserFanWorkerCitizenClientMonday, 13 May 13
  5. 5. GAMERSIDENTITY, GENDER, ACHIEVEMENTMonday, 13 May 13
  6. 6. UsersTestingUsabilityPatchingMonday, 13 May 13
  7. 7. FANSGAMING SUBCULTURES, REMEDIATION, PRODUCTIVITYMonday, 13 May 13
  8. 8. Workers“playbour”free-to-playmoddingMonday, 13 May 13
  9. 9. CLIENTSCUSTOMERS, MARKETS, CULTURESMonday, 13 May 13
  10. 10. MethodsObservationSurveys#DATA!Monday, 13 May 13
  11. 11. GamingTechnologiesHardwareSoftwarePlatformsMonday, 13 May 13
  12. 12. HARDWARERANKED BY SALES TO MAY 2013Monday, 13 May 13
  13. 13. HARDWAREFROM BUTTONS TO BODIESMonday, 13 May 13
  14. 14. SOFTWARE THE RISE OF BROWSER GAMESMonday, 13 May 13
  15. 15. ZYNGA’S RISE AND FALLSINCE INITIAL PUBLIC OFFERING (DEC. 2011)Monday, 13 May 13
  16. 16. PLATFORMSMonday, 13 May 13
  17. 17. IndustriesProductionDistributionResearchMonday, 13 May 13
  18. 18. industryresearchDoes it work? (QA)Is it fun? (play-testing)Can it be better? (feedback)like us! (reviews)Monday, 13 May 13
  19. 19. PROJECTDATE CLIENT2011 HALO REACHGAMEPLAY METRICSKILLS (LEFT) VERSUS DEATHS (RIGHT)Monday, 13 May 13
  20. 20. PROJECTDATE CLIENT2007... VALVETEAM FORTRESS 2THE WORLD’S BEST HAT SIMULATORMonday, 13 May 13
  21. 21. The TF2EconomyMonday, 13 May 13
  22. 22. ACADEMIC RESEARCHIDENTITY, MEANING, POLITICS, CODE, SOCIALITYMonday, 13 May 13
  23. 23. PROJECTDATE AUTHOR2010 APPERLEYGAMING RHYTHMSGAMING IN MELBOURNE AND CARACASMonday, 13 May 13
  24. 24. PROJECTDATE AUTHOR2009 TWIXT (DAVID MYERS)ANTI-PLAYGRIEFING IN CITY OF HEROESMonday, 13 May 13
  25. 25. PROJECTDATE AUTHOR2010 KOLO AND BAURSOCIAL DYNAMICSULTIMA ONLINEMonday, 13 May 13
  26. 26. PROJECTDATE AUTHOR2010 BOGOSTCOW CLICKERA FACEBOOK GAME ABOUT FACEBOOK GAMESMonday, 13 May 13
  27. 27. Questions:Audience: gamer? user? fan? worker?Technologies: iOS? Nintendo DS? Wii?“Scenes”: At home? In transit? At school?Method: observation? survey? participation?Theories: gender? gesture? nationalism?Monday, 13 May 13
  28. 28. Further readingBen Lewis-Evans (“user” research)http://is.gd/JtcXPyJo Iacovides (learning and gameplay)http://joiacovides.blogspot.com.auJane McGonigal (gamification)http://janemcgonigal.com/Monday, 13 May 13

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