Gamc2010 02 - google analytics new features - stephanie hsu - google

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This material was presented at the Google Analytics Master Classes in Singapore and Kuala Lumpur on March 9 & 11 respectively. Beth Liebert's keynote educated the audience on the value of web analytics and incited them to become data activists.

Business Technology

Powerful. Flexible. Intelligent
Google Analytics’ Newest Features

Stephanie Hsu
Google Analytics Specialist

Google Confidential and Proprietary 1

Evolution of Google Analytics

October 2005
•  Democratise advanced analytics to the masses Accessibility

April 2007
•  Move analytics from the backroom to the boardroom

October 2008 Usage
•  Make accessible enterprise features to everyone

October 2009
•  Make analytics intelligent
???
2010
•  ???

Google Analytics Master Class 2010 #gamc

Google Analytics Master Class 2010 #gamc 3

a half
and
Day in the Life of…
Google Analytics Master Class 2010 #gamc 4

Google Analytics Master Class 2010 #gamc 5

10 am
Analytics Intelligence

Google Analytics Master Class 2010 #gamc 6

Analytics Intelligence Powerful. Flexible. Intelligent.

Spend time looking for areas to take action on
Spend time taking action

Google Analytics Master Class 2010 #gamc 7

Daily Intelligence Alerts Powerful. Flexible. Intelligent.

Google Analytics Master Class 2010 #gamc 8

Daily Intelligence Alerts

Island Daily News
YouTube Channel

Google Analytics Master Class 2010 #gamc 9

11 am
Expanded Mobile Reporting

Google Analytics Master Class 2010 #gamc 10

Track Your Mobile Presence - Before Powerful. Flexible. Intelligent.

HTML

Nexus One
iPhone

Google Analytics Master Class 2010 #gamc 11

Track Your Mobile Presence - Now Powerful. Flexible. Intelligent.

HTML & Applications WAP

Nexus One
iPhone

Windows
Mobile

Pearl & Curve
Blackberry
Google Analytics Master Class 2010 #gamc 12

Better High-End Device Reporting Powerful. Flexible. Intelligent.

Google Analytics Master Class 2010 #gamc 13

Copy & Paste Code Snippet Powerful. Flexible. Intelligent.

Google Analytics Master Class 2010 #gamc 14

2 pm
Engagement goals … and more of them!

Google Analytics Master Class 2010 #gamc 15

Expanded Number of Goals to 20 Powerful. Flexible. Intelligent.

4  20

Google Analytics Master Class 2010 #gamc 16

Setting up: Time on Site goals Powerful. Flexible. Intelligent.

Google Analytics Master Class 2010 #gamc 17

Google Analytics Master Class 2010 #gamc 18

9 am
vs

Sharing Advanced Segments
and Custom Reports

Google Analytics Master Class 2010 #gamc 19

Share Custom Segments Powerful. Flexible. Intelligent.

Google Analytics Master Class 2010 #gamc 20

Share the Link Powerful. Flexible. Intelligent.

Google Analytics Master Class 2010 #gamc 21

10 am

Multiple Custom Variables

Google Analytics Master Class 2010 #gamc 22

Insights into Unique Site Data Powerful. Flexible. Intelligent.

Registered Member
Pemium Subscriber
Newsletter Subscriber

Placed item in cart
Added friend to network
Logged out of account

Visited Sports Section
Visited Travel Section
Visited Local News Sub-Section

Google Analytics Master Class 2010 #gamc 23

Custom Variables Report Powerful. Flexible. Intelligent.

Google Analytics Master Class 2010 #gamc 24

11 am
Custom Alerts

Google Analytics Master Class 2010 #gamc 25

Create Custom Alerts Powerful. Flexible. Intelligent.

Google Analytics Master Class 2010 #gamc 26

Create and Save the Alert Powerful. Flexible. Intelligent.

Google Analytics Master Class 2010 #gamc 27

1 pm
Annotations

Google Analytics Master Class 2010 #gamc 28

Sharing Annotations Powerful. Flexible. Intelligent.

Google Analytics Master Class 2010 #gamc 29

Sharing Annotations Powerful. Flexible. Intelligent.

Google Analytics Master Class 2010 #gamc 30

Recap

•  Engagement Goals
•  Expanded Mobile Reporting

•  Multiple Custom Variables
•  Sharing Segments and Custom Reports
•  Annotations

•  Analytics Intelligence
•  Custom Alerts

Google Analytics Master Class 2010 #gamc 31

Recap

1 Powerful
•  Engagement goals … and more of them!
•  Expanded Mobile Reporting

Flexible
2 •  Multiple Custom Variables
•  Sharing Segments and Custom Reports
•  Annotations

3 Intelligent
•  Analytics Intelligence
•  Custom Alerts

Google Analytics Master Class 2010 #gamc

Google Analytics Master Class 2010 #gamc 33

Thank You!

Google Confidential and Proprietary 34

Google Analytics recently announced a new set of features which builds on last year's enterprise-class feature launch. Some of these will add power to existing capabilities, like the ability to track mobile websites/apps and using an advanced table filter to perform data analysis. Other features will provide new flexibility to further customise and adapt Google Analytics according to the needs of your business. These include the addition of custom variables to the tracking API and easier sharing of Custom Reports and Advanced Segments. Finally, the introduction of Analytics Intelligence allows users to set up specific alerts to signify changes in the data patterns of site metrics and dimensions over certain time periods. All these features nicely come under the mantra "Powerful. Flexible. Intelligent" Come join Customer Solutions Engineer, Vinoaj Vijeyakumaar, from our Southeast Asia office in a 45 minute webinar that will provide an overview and demonstration of these features so you can start using them for you and your clients today.

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www.seribangash.com A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA: Contents of Memorandum of Association: Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company. https://seribangash.com/article-of-association-is-legal-doc-of-company/ Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent. Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause. www.seribangash.com Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up. https://seribangash.com/promotors-is-person-conceived-formation-company/ Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value. Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA. Importance of Memorandum of Association: Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process. Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations. Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability. External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers. https://seribangash.com/difference-public-and-private-company-law/ Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void. Amendment of MOA: While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder

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