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Google Analytics vs. Omniture
                                 The Selective Guide




May 30 2011 - www.jimmypad.com
Money Matters




May 30 2011 - www.jimmypad.com
Cost Effectiveness
Google Analytics                        Omniture                          Winner
Google Analytics is free for      Omniture’s robust application   Google Analytics is a true
sites with up to 5 million page   comes at a high price. Large    winner in terms of cost
views per month.                  corporations spend over         effectiveness as it provides a
                                  $100K/yr for SiteCatalyst.      lot of qualitative information
                                                                  at no cost. So no more BIG
                                                                  POCKETS required.




May 30 2011 - www.jimmypad.com
Goals Count




May 30 2011 - www.jimmypad.com
Conversion Tracking
Google Analytics                        Omniture                       Winner
Adwords and Analytics can be      Omniture uses the             Google Analytics is a true
directly linked, the conversion   SearchCenter application to   winner in terms of tracking
tracking for PPC goals is free    integrate PPC providers       goals; however only 4 goals
and simple to setup.              including Adwords for an      maximum can be setup under
Conversions tracking on           additional cost. Conversion   a single Google Analytics
Google can also group users       tracking can be tedious and   account. Omniture has no
that follow the same path on      confusing in Omniture.        such limits.
the site before a conversion.




May 30 2011 - www.jimmypad.com
How To Report



May 30 2011 - www.jimmypad.com
Dashboard Reports
Google Analytics                     Omniture                         Winner
Can email daily reports in     Can email hourly reports in    Omniture is a true winner in
PDF, XML, CSV, and TSV.        Excel, PDF, HTML & Word.       terms of reporting as it gives
Limits each user to one        Larger reports can be slow     reports tracking real time
default dashboard/report per   during high traffic periods.   data. Reporting level in truly
site.                                                         deep in Omniture as
                                                              compared to Google
                                                              Analytics.




May 30 2011 - www.jimmypad.com
User Access
Restriction Level




May 30 2011 - www.jimmypad.com
Access Management
Google Analytics                     Omniture                       Winner
Google Analytics only allows   Administrators can assign    Omniture is a true winner in
two levels of access (read-    access at many different     terms of assigning
only or admin) and users       levels and organize people   management rights at
must have a Google account.    into groups. Their contact   different levels.
No contact information is      info is also retained in
stored on Analytics.           SiteCatalyst




May 30 2011 - www.jimmypad.com
Overlay Tools




May 30 2011 - www.jimmypad.com
Site Overlay Tools
Google Analytics                   Omniture                         Winner
Google’s site overlay         Omniture offers ClickMap      Google Analytics site overlay
feature (sometimes            which is installed and run    is best as compared to any
referred to as “heatmap”)     from the users’ computer to   other site overlay techniques
runs through Google           view content popularity of    in the industry.
servers. It allows the user   the site elements within a
to look at content            page. Compatibility with
popularity data from any      new browsers can also be
given date range over a 2     an issue.
year period without any
time lag.




May 30 2011 - www.jimmypad.com
Import/Export Data




May 30 2011 - www.jimmypad.com
Import/Export Data
Google Analytics                     Omniture                       Winner
- Analytics does not allow     - Data can be imported        Omniture data import/export
any data importing             from various sources like     delivers a lot in terms of
- Tatvic Excel Plugin uses     video usage and mobile        performance. Hence no
the Analytics API to pull      traffic.                      competition exists against
data directly into Excel for   - ExcelClient plugin allows   Omniture.
analysis.                      direct data export into
                               Excel for analysis &
                               custom-formatted reports.




May 30 2011 - www.jimmypad.com
Custom Tracking




May 30 2011 - www.jimmypad.com
Custom Variable Tracking
Google Analytics                  Omniture                          Winner
Google Analytics has the    SiteCatalyst allows the         Omniture custom tracking is
ability to track only 5     user to track different types   unbeatable. Where Google
custom variables on any     of variables to help            Analytics limits itself to 5
one page, which can be      organize the traffic metrics    custom variables; Omniture
limiting. The Custom link   in multiple groups. Custom      beats up each and every
and event tracking is       events, and links can also      boundary and offers a lot.
comparable to Omniture.     be tracked which are useful
                            for tracking user actions
                            that do not refresh the
                            page.




May 30 2011 - www.jimmypad.com
Customer Support



May 30 2011 - www.jimmypad.com
Application Support
Google Analytics                 Omniture                        Winner
No guaranteed support       Omniture has a 24 hour        Omniture application support
from Google, but their      support line and a            is a true winner as customer
forums are regularly        complete online resource      queries are handled in no
monitored and updated       with common questions         time. However Google
with support information.   and information about its     Analytics support through
There are also Google       applications. They also use   forums is a slow process and
certified consulting        Twitter to answer support     consumes a lot of time.
companies that provide      questions.
support




May 30 2011 - www.jimmypad.com
Segmenting Correlations




May 30 2011 - www.jimmypad.com
Segmenting Setup
Google Analytics                  Omniture                         Winner
Very flexible – allows for   Each segment must be          Google Analytics segment
custom segments and is       manually setup and all of     setup is quite flexible and
already setup with many      the data is not retroactive   easy as compared to
segments allowing for        unless setup using another    Omniture.
almost instantaneous         Ominture product called
analysis of correlated,      DataWarehouse. This can
retroactive data             take up to 72 hours to
                             process new reports.




May 30 2011 - www.jimmypad.com
Tag Performance




May 30 2011 - www.jimmypad.com
Tracking Tag Performance
Google Analytics                 Omniture                          Winner
Response time is very      The response times varies       Both Google Analytics and
consistent ensuring good   slightly, but it doesn’t have   Omniture are winner int his
page performance.          a significant effect on page    category.
                           performance




May 30 2011 - www.jimmypad.com
Easy Configuration




May 30 2011 - www.jimmypad.com
Code Configuration
Google Analytics                       Omniture                         Winner
The same tracking code is        Customizable tracking          Code implementation is quite
added to each page the           code is added to each          easy in Google Analytics. Not
user wants to track on the       page the user wants to         much technical skills are
site. Google generates the       track on the site. The         required to implement the
code automatically, and          configuration can be very      code as compared to
setup is not very difficult to   advanced and could             Omniture code
understand. That’s not to        require additional training,   implementation.
say that some skill isn’t        but it gives the site owner
required to configure            more options.
conversion tracking.




May 30 2011 - www.jimmypad.com
True Winner




May 30 2011 - www.jimmypad.com
Share your Feedback
                     Talk to me @
                 Shout@jimmypad.com
               Reach me on Facebook
               www.facebook.com/dhull
               Follow me on Twitter
      https://twitter.com/#!/JimmyShout/

May 30 2011 - www.jimmypad.com

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Google Analytics vs. Omniture Comparative Guide

  • 1. Google Analytics vs. Omniture The Selective Guide May 30 2011 - www.jimmypad.com
  • 2. Money Matters May 30 2011 - www.jimmypad.com
  • 3. Cost Effectiveness Google Analytics Omniture Winner Google Analytics is free for Omniture’s robust application Google Analytics is a true sites with up to 5 million page comes at a high price. Large winner in terms of cost views per month. corporations spend over effectiveness as it provides a $100K/yr for SiteCatalyst. lot of qualitative information at no cost. So no more BIG POCKETS required. May 30 2011 - www.jimmypad.com
  • 4. Goals Count May 30 2011 - www.jimmypad.com
  • 5. Conversion Tracking Google Analytics Omniture Winner Adwords and Analytics can be Omniture uses the Google Analytics is a true directly linked, the conversion SearchCenter application to winner in terms of tracking tracking for PPC goals is free integrate PPC providers goals; however only 4 goals and simple to setup. including Adwords for an maximum can be setup under Conversions tracking on additional cost. Conversion a single Google Analytics Google can also group users tracking can be tedious and account. Omniture has no that follow the same path on confusing in Omniture. such limits. the site before a conversion. May 30 2011 - www.jimmypad.com
  • 6. How To Report May 30 2011 - www.jimmypad.com
  • 7. Dashboard Reports Google Analytics Omniture Winner Can email daily reports in Can email hourly reports in Omniture is a true winner in PDF, XML, CSV, and TSV. Excel, PDF, HTML & Word. terms of reporting as it gives Limits each user to one Larger reports can be slow reports tracking real time default dashboard/report per during high traffic periods. data. Reporting level in truly site. deep in Omniture as compared to Google Analytics. May 30 2011 - www.jimmypad.com
  • 8. User Access Restriction Level May 30 2011 - www.jimmypad.com
  • 9. Access Management Google Analytics Omniture Winner Google Analytics only allows Administrators can assign Omniture is a true winner in two levels of access (read- access at many different terms of assigning only or admin) and users levels and organize people management rights at must have a Google account. into groups. Their contact different levels. No contact information is info is also retained in stored on Analytics. SiteCatalyst May 30 2011 - www.jimmypad.com
  • 10. Overlay Tools May 30 2011 - www.jimmypad.com
  • 11. Site Overlay Tools Google Analytics Omniture Winner Google’s site overlay Omniture offers ClickMap Google Analytics site overlay feature (sometimes which is installed and run is best as compared to any referred to as “heatmap”) from the users’ computer to other site overlay techniques runs through Google view content popularity of in the industry. servers. It allows the user the site elements within a to look at content page. Compatibility with popularity data from any new browsers can also be given date range over a 2 an issue. year period without any time lag. May 30 2011 - www.jimmypad.com
  • 12. Import/Export Data May 30 2011 - www.jimmypad.com
  • 13. Import/Export Data Google Analytics Omniture Winner - Analytics does not allow - Data can be imported Omniture data import/export any data importing from various sources like delivers a lot in terms of - Tatvic Excel Plugin uses video usage and mobile performance. Hence no the Analytics API to pull traffic. competition exists against data directly into Excel for - ExcelClient plugin allows Omniture. analysis. direct data export into Excel for analysis & custom-formatted reports. May 30 2011 - www.jimmypad.com
  • 14. Custom Tracking May 30 2011 - www.jimmypad.com
  • 15. Custom Variable Tracking Google Analytics Omniture Winner Google Analytics has the SiteCatalyst allows the Omniture custom tracking is ability to track only 5 user to track different types unbeatable. Where Google custom variables on any of variables to help Analytics limits itself to 5 one page, which can be organize the traffic metrics custom variables; Omniture limiting. The Custom link in multiple groups. Custom beats up each and every and event tracking is events, and links can also boundary and offers a lot. comparable to Omniture. be tracked which are useful for tracking user actions that do not refresh the page. May 30 2011 - www.jimmypad.com
  • 16. Customer Support May 30 2011 - www.jimmypad.com
  • 17. Application Support Google Analytics Omniture Winner No guaranteed support Omniture has a 24 hour Omniture application support from Google, but their support line and a is a true winner as customer forums are regularly complete online resource queries are handled in no monitored and updated with common questions time. However Google with support information. and information about its Analytics support through There are also Google applications. They also use forums is a slow process and certified consulting Twitter to answer support consumes a lot of time. companies that provide questions. support May 30 2011 - www.jimmypad.com
  • 18. Segmenting Correlations May 30 2011 - www.jimmypad.com
  • 19. Segmenting Setup Google Analytics Omniture Winner Very flexible – allows for Each segment must be Google Analytics segment custom segments and is manually setup and all of setup is quite flexible and already setup with many the data is not retroactive easy as compared to segments allowing for unless setup using another Omniture. almost instantaneous Ominture product called analysis of correlated, DataWarehouse. This can retroactive data take up to 72 hours to process new reports. May 30 2011 - www.jimmypad.com
  • 20. Tag Performance May 30 2011 - www.jimmypad.com
  • 21. Tracking Tag Performance Google Analytics Omniture Winner Response time is very The response times varies Both Google Analytics and consistent ensuring good slightly, but it doesn’t have Omniture are winner int his page performance. a significant effect on page category. performance May 30 2011 - www.jimmypad.com
  • 22. Easy Configuration May 30 2011 - www.jimmypad.com
  • 23. Code Configuration Google Analytics Omniture Winner The same tracking code is Customizable tracking Code implementation is quite added to each page the code is added to each easy in Google Analytics. Not user wants to track on the page the user wants to much technical skills are site. Google generates the track on the site. The required to implement the code automatically, and configuration can be very code as compared to setup is not very difficult to advanced and could Omniture code understand. That’s not to require additional training, implementation. say that some skill isn’t but it gives the site owner required to configure more options. conversion tracking. May 30 2011 - www.jimmypad.com
  • 24. True Winner May 30 2011 - www.jimmypad.com
  • 25. Share your Feedback Talk to me @ Shout@jimmypad.com Reach me on Facebook www.facebook.com/dhull Follow me on Twitter https://twitter.com/#!/JimmyShout/ May 30 2011 - www.jimmypad.com