The document discusses five categories of appeals that games use to attract different types of players: accomplishment, imagination, socialization, recreation, and subversion. It provides examples of each category and explains the psychological motivations they aim to satisfy, such as success, pretend play, social connection, stress relief, and rebelliousness. Accomplishment appeals include completion and perfection, while imagination appeals involve storytelling and roleplaying. Socialization appeals incorporate cooperation and generosity between players. Recreation appeals offer mood and thought management through relaxation and contemplation. Finally, subversion appeals tap into provocation and rule-breaking within games.