SlideShare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.
SlideShare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.
Successfully reported this slideshow.
Activate your 30 day free trial to unlock unlimited reading.
Learn how people's needs have changed, resulting in changes in future business models. This illustrated storyboard makes it easy to understand. by Jeremiah Owyang, Chief Catalyst, Crowd Companies. #FutureOf
Please note: some of the formatting issues (words smashed together) are not in the initial PPT version, but appear to be unique to this site.
COLLABORATIVE ECONOMY 1. How have
business models been disrupted? 2. What are the changes companies must make? 3. Which brands are leading with new business models? QUESTIONS WE’LL ASK AND ANSWER
COLLABORATIVE ECONOMY ECONOMIC UNCERTAINTY GIVES
US PAUSE Governments and businesses struggle to find a clear economic path, while people are learning to depend on each other to be self-sufficient.
COLLABORATIVE ECONOMY TECHNOLOGY POWERS PEOPLE
TO BE SELF-EMPOWERED New startups are using powerful social data, mobile apps, and smart phones to enable people to connect to each other.
COLLABORATIVE ECONOMY EVEN “OCCUPY” HAS
A BUSINESS MODEL These new sharing startups enable people to get what they need from each other instead of from big corporations. Source: Digital Trends
COLLABORATIVE ECONOMY THE OLD WAY
THE NEW WAY 1. Maximize profit 2. Global Marketplaces 3. Standardize Offerings 4. Slow delivery of goods 5. Consumerism 6. Passive customers 1. Purposeful brands 2. Local (and Global) 3. Personalize 4. On-demand 5. People make & share 6. Empowered people
COLLABORATIVE ECONOMY Deloitte studies show
that “Millennials” seek companies that have a purpose and social mission beyond just profit. 1) PEOPLE WANT A PURPOSE They are about one-third of the American workforce. Boomers seek to retire soon. They want companies with a purpose. They seek sustainability.
COLLABORATIVE ECONOMY Sharing startups, like
Airbnb, Uber (funding over $260m by Google), Google Shopping Express and Postmates, deliver goods and services at the local level. 2) LOCAL MARKET DELIVERY TRUMPS GLOBAL Uber moves idle goods at local levels to be delivered to others on demand. Uber can start to compete with Amazon. Local merchants and homes win.
COLLABORATIVE ECONOMY People can now
make and customize their own goods using Shapeways 3D-Printing service. CustomMade is a network of “Makers” that are ready to produce to scale. 3) PERSONALIZED GOODS AND SERVICES More products will soon be customized to your needs and preferences, printed on demand. Online marketplaces like Etsy and CustomMade scale. One size no longer needs to fit all.
COLLABORATIVE ECONOMY Location-based apps and
mobile devices empower local delivery on- demand. Uber, Google, eBay, Walmart, PostMates, Instacart and Deliv power instant to hourly delivery. 4) ON-DEMAND MEANS THAT REAL TIME MATTERS A battle over same day delivery is happening between Google, Walmart, eBay and others. Amazon’s fulfillment centers must compete with local. The crowd speeds delivery, enhancing service.
COLLABORATIVE ECONOMY People are consuming
less. Instead, they are using marketplaces to re-use and recycle. Those that can make, will build and share. 5) DON’T CALL THEM CONSUMERS. THEY MAKE AND SHARE. People can now re-use goods using Nextdoor.com and Yerdle.com to gift to friends. Techshop enables people to become Makers of their own products. The crowd functions like a company.
COLLABORATIVE ECONOMY The people have
become like a company, getting what they need from each other and bypassing inefficient institutions. 6) THE CROWD IS EMPOWERED Using social networks, they connect with each other instantly. They are becoming like a powerful company. The crowd functions like a company.
COLLABORATIVE ECONOMY GIVE PEOPLE PURPOSE
Toyota 100 Cars for Good Program – The program awards 100 vehicles to 100 deserving nonprofit organizations over the course of 100 days based on votes from the public.
COLLABORATIVE ECONOMY CROWD FUNDING MEANS
SHARED RESULTS – THE HIGHEST STATE OF LOYALTY U-Notes are sold in increments of $100 over the Internet with an asset-backed feature and make quarterly payments (interest and principal).
COLLABORATIVE ECONOMY NBC SPONSORS GIFT
ECONOMY Yerdle.com is a place where thousands of people give and obtain things for free from neighbors – avoiding retailers.
COLLABORATIVE ECONOMY REAL TIME DELIVERY
FROM LOCAL MERCHANTS Google Shopping Express provides local delivery from merchants, challenging Amazon. Rapid delivery, right to your home.
COLLABORATIVE ECONOMY MAKERS EXPAND PRODUCT
EXPERIENCE A community of Makers from CustomMade has partnered with Lincoln Motors to build matching jewelry for new car owners.
COLLABORATIVE ECONOMY NIKE CO-OPS PRODUCT
DESIGN WITH CROWD Nike offers co-design products, allowing you to customize the shape, color, style, and fit, with thousands of options available, personalizing at scale.
COLLABORATIVE ECONOMY THE OLD WAY
THE NEW WAY 1. Maximize profit 2. Global Marketplaces 3. Standardize Offerings 4. Slow delivery of goods 5. Consumerism 6. Passive customers 1. Purposeful brands 2. Local (and Global) 3. Personalize 4. On demand 5. People share/make 6. Empowered people ONCE AGAIN….
COLLABORATIVE ECONOMY • The market
seeks purposeful brands, local, personalized, on-demand models. • The crowd is becoming like a company – bypassing inefficient corporations. • Corporations must use these same strategies and tools to regain relevancy. • To do this, companies must embrace a business model change. • Corporations that partner with the empowered people become resilient. FINAL TAKEAWAYS
The people are empowered! (to get what they need from each other --phasing companies)
Now they turn homes into hotels with airbnb, cars into taxis with lyft, kitchens into restaurants with cooking, spare money into banks with lending club.
Occupy finally has a business mode (they now have the tech, from FB, Google, Apple, and wealthy VCs)
Before, people felt they were not getting shared value. Some were getting wealthy while others were falling into poverty.
Now, they have new technologies that enable them to get what they need from each other, bypassing big organizations.
Companies are shifting to mission or impact driven.
People want companies to have a purpose and mission. H&M has a recycling program http://about.hm.com/AboutSection/en/About/Sustainability/Commitments/Reduce-Reuse-Recycle/Garment-Collecting.html
This is a powerful example.
http://www.barclaycardring.com
Barclay’s let’s the crowd choose how profits are distributed to non profits.
U-Haul, being true to their DIY nature, allowed the crowd to fund their own trucks,
http://www.uhaulinvestorsclub.com/AboutUs/
“U-Notes are sold in increments of $100 over the Internet with an asset-backed feature and make quarterly payments (interest and principal). These are SEC registered securities with full recourse to the issuer AMERCO, and US Bank as the third party indenture trust”
Companies are shifting to mission or impact driven.
People want companies to have a purpose and mission. H&M has a recycling program http://about.hm.com/AboutSection/en/About/Sustainability/Commitments/Reduce-Reuse-Recycle/Garment-Collecting.html
Learn how people's needs have changed, resulting in changes in future business models. This illustrated storyboard makes it easy to understand. by Jeremiah Owyang, Chief Catalyst, Crowd Companies. #FutureOf
Please note: some of the formatting issues (words smashed together) are not in the initial PPT version, but appear to be unique to this site.
COLLABORATIVE ECONOMY 1. How have
business models been disrupted? 2. What are the changes companies must make? 3. Which brands are leading with new business models? QUESTIONS WE’LL ASK AND ANSWER
COLLABORATIVE ECONOMY ECONOMIC UNCERTAINTY GIVES
US PAUSE Governments and businesses struggle to find a clear economic path, while people are learning to depend on each other to be self-sufficient.
COLLABORATIVE ECONOMY TECHNOLOGY POWERS PEOPLE
TO BE SELF-EMPOWERED New startups are using powerful social data, mobile apps, and smart phones to enable people to connect to each other.
COLLABORATIVE ECONOMY EVEN “OCCUPY” HAS
A BUSINESS MODEL These new sharing startups enable people to get what they need from each other instead of from big corporations. Source: Digital Trends
COLLABORATIVE ECONOMY THE OLD WAY
THE NEW WAY 1. Maximize profit 2. Global Marketplaces 3. Standardize Offerings 4. Slow delivery of goods 5. Consumerism 6. Passive customers 1. Purposeful brands 2. Local (and Global) 3. Personalize 4. On-demand 5. People make & share 6. Empowered people
COLLABORATIVE ECONOMY Deloitte studies show
that “Millennials” seek companies that have a purpose and social mission beyond just profit. 1) PEOPLE WANT A PURPOSE They are about one-third of the American workforce. Boomers seek to retire soon. They want companies with a purpose. They seek sustainability.
COLLABORATIVE ECONOMY Sharing startups, like
Airbnb, Uber (funding over $260m by Google), Google Shopping Express and Postmates, deliver goods and services at the local level. 2) LOCAL MARKET DELIVERY TRUMPS GLOBAL Uber moves idle goods at local levels to be delivered to others on demand. Uber can start to compete with Amazon. Local merchants and homes win.
COLLABORATIVE ECONOMY People can now
make and customize their own goods using Shapeways 3D-Printing service. CustomMade is a network of “Makers” that are ready to produce to scale. 3) PERSONALIZED GOODS AND SERVICES More products will soon be customized to your needs and preferences, printed on demand. Online marketplaces like Etsy and CustomMade scale. One size no longer needs to fit all.
COLLABORATIVE ECONOMY Location-based apps and
mobile devices empower local delivery on- demand. Uber, Google, eBay, Walmart, PostMates, Instacart and Deliv power instant to hourly delivery. 4) ON-DEMAND MEANS THAT REAL TIME MATTERS A battle over same day delivery is happening between Google, Walmart, eBay and others. Amazon’s fulfillment centers must compete with local. The crowd speeds delivery, enhancing service.
COLLABORATIVE ECONOMY People are consuming
less. Instead, they are using marketplaces to re-use and recycle. Those that can make, will build and share. 5) DON’T CALL THEM CONSUMERS. THEY MAKE AND SHARE. People can now re-use goods using Nextdoor.com and Yerdle.com to gift to friends. Techshop enables people to become Makers of their own products. The crowd functions like a company.
COLLABORATIVE ECONOMY The people have
become like a company, getting what they need from each other and bypassing inefficient institutions. 6) THE CROWD IS EMPOWERED Using social networks, they connect with each other instantly. They are becoming like a powerful company. The crowd functions like a company.
COLLABORATIVE ECONOMY GIVE PEOPLE PURPOSE
Toyota 100 Cars for Good Program – The program awards 100 vehicles to 100 deserving nonprofit organizations over the course of 100 days based on votes from the public.
COLLABORATIVE ECONOMY CROWD FUNDING MEANS
SHARED RESULTS – THE HIGHEST STATE OF LOYALTY U-Notes are sold in increments of $100 over the Internet with an asset-backed feature and make quarterly payments (interest and principal).
COLLABORATIVE ECONOMY NBC SPONSORS GIFT
ECONOMY Yerdle.com is a place where thousands of people give and obtain things for free from neighbors – avoiding retailers.
COLLABORATIVE ECONOMY REAL TIME DELIVERY
FROM LOCAL MERCHANTS Google Shopping Express provides local delivery from merchants, challenging Amazon. Rapid delivery, right to your home.
COLLABORATIVE ECONOMY MAKERS EXPAND PRODUCT
EXPERIENCE A community of Makers from CustomMade has partnered with Lincoln Motors to build matching jewelry for new car owners.
COLLABORATIVE ECONOMY NIKE CO-OPS PRODUCT
DESIGN WITH CROWD Nike offers co-design products, allowing you to customize the shape, color, style, and fit, with thousands of options available, personalizing at scale.
COLLABORATIVE ECONOMY THE OLD WAY
THE NEW WAY 1. Maximize profit 2. Global Marketplaces 3. Standardize Offerings 4. Slow delivery of goods 5. Consumerism 6. Passive customers 1. Purposeful brands 2. Local (and Global) 3. Personalize 4. On demand 5. People share/make 6. Empowered people ONCE AGAIN….
COLLABORATIVE ECONOMY • The market
seeks purposeful brands, local, personalized, on-demand models. • The crowd is becoming like a company – bypassing inefficient corporations. • Corporations must use these same strategies and tools to regain relevancy. • To do this, companies must embrace a business model change. • Corporations that partner with the empowered people become resilient. FINAL TAKEAWAYS
The people are empowered! (to get what they need from each other --phasing companies)
Now they turn homes into hotels with airbnb, cars into taxis with lyft, kitchens into restaurants with cooking, spare money into banks with lending club.
Occupy finally has a business mode (they now have the tech, from FB, Google, Apple, and wealthy VCs)
Before, people felt they were not getting shared value. Some were getting wealthy while others were falling into poverty.
Now, they have new technologies that enable them to get what they need from each other, bypassing big organizations.
Companies are shifting to mission or impact driven.
People want companies to have a purpose and mission. H&M has a recycling program http://about.hm.com/AboutSection/en/About/Sustainability/Commitments/Reduce-Reuse-Recycle/Garment-Collecting.html
This is a powerful example.
http://www.barclaycardring.com
Barclay’s let’s the crowd choose how profits are distributed to non profits.
U-Haul, being true to their DIY nature, allowed the crowd to fund their own trucks,
http://www.uhaulinvestorsclub.com/AboutUs/
“U-Notes are sold in increments of $100 over the Internet with an asset-backed feature and make quarterly payments (interest and principal). These are SEC registered securities with full recourse to the issuer AMERCO, and US Bank as the third party indenture trust”
Companies are shifting to mission or impact driven.
People want companies to have a purpose and mission. H&M has a recycling program http://about.hm.com/AboutSection/en/About/Sustainability/Commitments/Reduce-Reuse-Recycle/Garment-Collecting.html