A brief introduction of Global Alliance Automotive

1. Award Winning
Automotive Business Development
Global Alliance Automotive
January, 2011
It is clear that automotive suppliers are most successful when they carefully
study their market, strategically target new-customer growth , and
aggressively provide coverage at each phase of the automotive cycle.
SLIDE 1 > GAA Introduction , January, 2011

2. GAA Promotes Supplier Success
INTRODUCTION
Introducing GAA APPROACH
SERVICES
> Global network of business development agencies GLOBAL
> Active in all major automotive markets FOCUS
RECOGNITION
> 18 independent agencies ■ 15 countries ■ 230 skilled specialists
CONTACT
> Representing 167 automotive suppliers with $2.1B in annual Sales
> Providing technical & commercial sales, market research & consulting,
engineering, project management, logistics, and quality support
> Efficient, cost-effective resource for small and medium sized companies
> Easy access to market providing efficient way to develop new business
SLIDE 2 > GAA Introduction , January, 2011

3. The First Step to Supplier Business Growth
INTRODUCTION
Commercial Sales
APPROACH
SERVICES
> Evaluate client
GLOBAL
> Help client to close gaps (if any) FOCUS
RECOGNITION
> Help determine first customers to target
CONTACT
> Introduce client to targeted customers
> Get client onto the supplier quote list
> Grow them from zero to series production
> Maintain their position as a supplier
SLIDE 3 > GAA Introduction , January, 2011

4. Services at Every Program Stage INTRODUCTION
Program Coverage & Support APPROACH
SERVICES
OEM PHASE
Concept Program Prototype Pilot PPAP Launch GLOBAL
Initiation / Approval Approval
FOCUS
Planning
RECOGNITION
Product Design & Development
CONTACT
Process Design & Development
Product & Process Validation
Production
GAA SUPPORT SERVICES
Presentations: Quotations: Contract Review Development: Validation: Launch:
Materials, Agendas, Conformance, NDA, Development Risk assessment, Samples, Test Planning, Logistics,
Logistics Preparation, Contract FMEA Preparation & Results, Approvals, Coverage, &
Presentation, Updates, Progress Run at Rate Management
Follow-Through Review, Milestone
Checks,
Change Documentation
& Commercial Review, Production:
Design: Samples, Test On-Sight Quality
Specifications, Results, Approvals Management and
Engineering,
Issue Resolution
Drawing
Conversions
SLIDE 4 > GAA Introduction , January, 2011

5. Global Presence
INTRODUCTION
Located in Major Automotive Markets APPROACH
SERVICES
GLOBAL
FOCUS
RECOGNITION
CONTACT
Gothenburg (SWE)
St. Petersburg (RUS)
London (UK)
Wolfsburg (GER)
Cologne (GER) Shenyang (CHN)
Frankfurt (GER) Beijing (CHN)
Detroit (USA) Paris (FRA) Seoul (KOR)
Portland (MI USA) Stuttgart (GER) Tokyo (JPN)
Birmingham (USA) Munich (GER) Chengdu (CHN)
Sao Paulo (BRA) Zürich (CH) Shanghai (CHN)
Vienna (AUT) Guangzhou (CHN)
Bratislava (SVK) New Delhi (IND)
Milano (ITA) Pune (IND)
Madrid (ESP)
AMERICA EUROPE ASIA
SLIDE 5 > GAA Introduction , January, 2011

6. Global Coverage
INTRODUCTION
18 Agencies are Active at OEM & Major Tiers APPROACH
Covering 50 OEM in 80 Locations SERVICES
GLOBAL
FOCUS
RECOGNITION
CONTACT
Covering 120 Tier 1 & 2 suppliers in 160 locations
40 major suppliers shown
SLIDE 6 > GAA Introduction , January, 2011

7. Award-Winning Results and Reputation
INTRODUCTION
APPROACH
Recognized by U.S. Ambassador & U.S Commercial Service: Germany
SERVICES
Commercial Achievement Award earned through: GLOBAL
>Intimate and constant presence at OEM & major tiered suppliers FOCUS
RECOGNITION
>Alertness to changes in customer programs, personnel or policies
CONTACT
>Market knowledge to focus clients' limited resources
>Mentoring & representation to win awards
>Skilled support during all program phases
Phillip D Murphy, U.S. Ambassador to Germany
(R) and John Fogarasi, Minister Counselor in the
U.S. Commercial Service (L) present a
Commercial Achievement Award to Ralf Mueller,
GAA Managing Director
SLIDE 7 > GAA Introduction , January, 2011

8. Detailed Presentations Available
INTRODUCTION
Learning more about GAA APPROACH
SERVICES
>Member Locations GLOBAL
Regional maps showing member’s proximity to OEM & First
FOCUS
Tier headquarters in those regions
RECOGNITION
>Previous Market Studies
Examples of studies of specific market segments like NA CONTACT
seating, EU transmission trends & sourcing, EU SCR
(Selective catalytic reduction),
>Bilateral (two-country) Coverage
Coverage that provides a “bridge” between the OEM in
the US and their overseas headquarters.
>Market Entry Methods & Services
Step by step explanation of GAA’s methods to introduce
clients to new markets
>Typical Commercial Relationships
Types of contract relationships and costs to retain services
of GAA members
SLIDE 8 > GAA Introduction , January, 2011

9. Contacting Global Alliance Automotive
INTRODUCTION
First Contact is at Zurich Headquarters APPROACH
SERVICES
GLOBAL
FOCUS
RECOGNITION
CONTACT
Ralf Mueller
Managing Director
ralf.mueller@ga-automotive.com
Global Alliance Automotive AG Phone +41 (0)44 34 004 34
Kürbergstrasse 29 Fax +41 (0)86044 34 004 34
8049 Zürich | Switzerland Mobile +41 (0)76 7 12 72 12
www.ga-automotive.com
SLIDE 9 > GAA Introduction , January, 2011