Jim McDonough has over 10 years of experience in market research, brand strategy, new product development, account management, and business development in the pharmaceutical and healthcare industries. He has an MBA from Iona College and BA from Villanova University. Some of his achievements include launching new services that generated $1.2 million in new revenue and gaining 16 new clients in one year.

1. Profile Jim McDonough
Skills
10+ years Market Research/Brand Strategy Experience Digital/Cross-Channel
Cell: 862.222.0985 eMail: jimmcd7@gmail.com 10+ years New Product Dev Experience
Industry: Pharma/healthcare
Jim
5+ years Digital/Cross-channel Experience Market
Research/ New Product
Development
Education: MBA, Iona College; BA, Villanova University 15+ years Acct Mgmt/Biz Dev Experience Analytics
Account Management
Business Development
Achievements
$1.2 MM 16
NEW CLIENTS
$2.8 MM 7
NEW CLIENTS
$500K 4
MONTHS TO
390% 14%
INCREASED
NEW REVENUE ANNUAL REVENUE LARGEST SALE AVG ROI
OF 2003 LAUNCH NEW ALL EDETAILS REVENUE
PRODUCT
Launched 1st MD Dynamic Created Analytics &
Launched Master Results in second year of
Messaging Service Brand Strategy Group
Medicaid Database Launching Pharma division
Developed Client“Trusted Advisor”
Created client advisory mentoring program
panel to guide Prod Dev
Launched Pharma division Created eVoice of
1st to use perceptual maps 1st corporate the Customer Forums
& other data visualization marketing/PR
campaign Develop Prod Lifecycle
1st integrated Qual/Quant Centric Interactions
Co-developed
Prod Strategy Framework
1st Pt-centric
Developed dashboards
Increased flagship 1st integrated MD/Patient Relationship
& segmentation,
revenue by $2MM Model & Analysis Mktg program
messaging,
w re-launch scoring models
Work
1986 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11
MARKET MEASURES (NOW GFK) THE LANDIS GROUP (NOW TNS) PHARMETRICS & VERISPAN (NOW IMS) GROUP DCA (NOW PDI)
Syndicated Reports/Audits Mkt Research & Strategy Patient-Level/Rx Data Digital Agency
SR. ACCT EXECUTIVE VP, PHARMA DIVISION DIRECTOR MARKETING STRATEGY VP, HEAD OF ACCT
MANAGEMENT
DIRECTOR, AUDIT DIVISION SR. PRODUCT LINE DIRECTOR
SVP, ANALYTICS AND
VP, MEDICAL MARKETING DIV. BRAND/DIGITAL STRATEGY
#DIRECT REPORTS
NEW PRODUCTS
ARTICLES AUTHORED
Value
I am a consultative, data-driven brand strategist and digital marketer with strong research/segmentation skills. I live at the intersection of
“know thy customer” and “insight-driven communications” that truly drives results (and ROI). I have a history of meeting revenue goals,
mentoring junior agency staff to effectively cross-sell clients, and creating new products in the areas of information services and new media.