This document discusses strategies for religious organizations to effectively utilize social media platforms like Facebook and Twitter. It recommends that religious groups first establish a clear mission and purpose for their social media presence. It then provides examples of how religious organizations can use social media for online ministry, community building, evangelism, and empowering members to promote their faith online. The document stresses the importance of evaluating social media efforts to ensure alignment with organizational goals and revising strategies based on metrics and new opportunities.