This document summarizes a study on the impact of brand-related attributes on customer purchase intention in Punjab, Pakistan. The study examines how brand knowledge, brand relationships, behavioral intentions, brand advertisements, and past brand experiences influence customers' purchase intentions. It finds that brand knowledge and advertisements similarly impact male and female customers. However, females have stronger behavioral intentions, more positive past experiences, and greater purchase intentions than males. Meanwhile, males have stronger brand relationships than females. The study also finds that brand-related factors positively correlate with purchase intention and that companies should focus on improving these attributes to increase customer purchases.
MODELING THE BRAND IMAGE OF COSMETICS AND ITS IMPACT ON CUSTOMER SATISFACTION...IAEME Publication
The research made an attempt to evaluate the impact of brand image of face cream on the customer satisfaction and the loyalty intention of the customer. The study addresses the following issues. What is brand image? How brand image, impacts the customer satisfaction and loyalty intention? Is brand image and customer satisfaction are correlated? These are the major research issues. Hence the researcher undertook a scientific enquiry to evaluate the brand image of face cream and it is impact on satisfaction and loyalty intention of the customer located in Trichy city.
The document discusses a study that was conducted to investigate the impact of brand image on customer loyalty. A survey was administered to 111 respondents to understand the relationship between brand image factors like favorability, strength, uniqueness and customer loyalty. The results showed that gender does not impact customer loyalty or brand image. Age was found to have a direct relationship with brand favorability, indicating it impacts brand image and loyalty. Monthly income also directly impacts factors like favorability, strength and uniqueness, and therefore customer loyalty. The study aims to help marketers understand how to achieve customer loyalty by focusing on enhancing brand image benefits.
A study on brand personality orientation for lee jeansArijit Basu
This document summarizes a study that examines the relationship between brand personality dimensions and brand loyalty for a popular clothing brand in India. It proposes a conceptual model that brand personality traits like sincerity, excitement, competence, and ruggedness impact brand loyalty. Relationship length is also hypothesized to enhance brand loyalty. The study uses a survey to collect data from 189 customers in Bhubaneswar city on their perceptions of the brand across these dimensions. Statistical analysis will then test the relationships proposed in the conceptual model and research hypotheses.
The Impact of Brand Image on the Customer Retention: A Mediating Role of Cust...inventionjournals
In modern time, researchers and practitioners in the field of marketing has paid enormous attention to brand. Currently, the brand is no longer a competent tool in the managers’ hands. Brand is a strategic requisite which helps companies to make more value to customers and also to build up sustainable competitive advantages. Successful brands increase trust in products and intangible services, and customer will be able to better visualize and identify their services. Brand image is the awareness of the product or services for the customer through which the image of the organization is built. Customer satisfaction is also linked with it and positively related with each other which are considered the important tool for marketing strategy. This paper examines the influence of brand image on customer retention under the mediation effect of customer satisfaction.
2.[4 10]importance of brand personality to customer loyaltyAlexander Decker
This document discusses the importance of brand personality in building customer loyalty. It reviews past research that found loyal customers are more profitable than acquiring new customers, as retaining customers costs less. The paper presents a conceptual model examining how brand personality influences customer loyalty. It explores the concept of brand personality and analyzes factors that lead to customer loyalty. The goal is to understand how brand personality affects a positive attitude toward a brand and makes customers loyal.
The Impact of Packaging Design to Purchase Behavior through Brand Trustinventionjournals
This study was conducted to identify the importance of packaging design in influencing the purchasing behavior at the same time identifying the mediating role of trust in the brand packaging design relationship with purchasing behavior. This study uses a survey approach to data collection and use of data analysis techniques Covariance-Based Structural Equation Modelling (CBSEM). This study was conducted on 100 housewives spread in Sidoarjo, Krian and Surabaya. This study proves that packaging design has positive and significant influence on purchasing behavior and brand trust and prove that trust the brand also has a positive and significant impact on buying behavior.
MODELING THE BRAND IMAGE OF COSMETICS AND ITS IMPACT ON CUSTOMER SATISFACTION...IAEME Publication
The research made an attempt to evaluate the impact of brand image of face cream on the customer satisfaction and the loyalty intention of the customer. The study addresses the following issues. What is brand image? How brand image, impacts the customer satisfaction and loyalty intention? Is brand image and customer satisfaction are correlated? These are the major research issues. Hence the researcher undertook a scientific enquiry to evaluate the brand image of face cream and it is impact on satisfaction and loyalty intention of the customer located in Trichy city.
The document discusses a study that was conducted to investigate the impact of brand image on customer loyalty. A survey was administered to 111 respondents to understand the relationship between brand image factors like favorability, strength, uniqueness and customer loyalty. The results showed that gender does not impact customer loyalty or brand image. Age was found to have a direct relationship with brand favorability, indicating it impacts brand image and loyalty. Monthly income also directly impacts factors like favorability, strength and uniqueness, and therefore customer loyalty. The study aims to help marketers understand how to achieve customer loyalty by focusing on enhancing brand image benefits.
A study on brand personality orientation for lee jeansArijit Basu
This document summarizes a study that examines the relationship between brand personality dimensions and brand loyalty for a popular clothing brand in India. It proposes a conceptual model that brand personality traits like sincerity, excitement, competence, and ruggedness impact brand loyalty. Relationship length is also hypothesized to enhance brand loyalty. The study uses a survey to collect data from 189 customers in Bhubaneswar city on their perceptions of the brand across these dimensions. Statistical analysis will then test the relationships proposed in the conceptual model and research hypotheses.
The Impact of Brand Image on the Customer Retention: A Mediating Role of Cust...inventionjournals
In modern time, researchers and practitioners in the field of marketing has paid enormous attention to brand. Currently, the brand is no longer a competent tool in the managers’ hands. Brand is a strategic requisite which helps companies to make more value to customers and also to build up sustainable competitive advantages. Successful brands increase trust in products and intangible services, and customer will be able to better visualize and identify their services. Brand image is the awareness of the product or services for the customer through which the image of the organization is built. Customer satisfaction is also linked with it and positively related with each other which are considered the important tool for marketing strategy. This paper examines the influence of brand image on customer retention under the mediation effect of customer satisfaction.
2.[4 10]importance of brand personality to customer loyaltyAlexander Decker
This document discusses the importance of brand personality in building customer loyalty. It reviews past research that found loyal customers are more profitable than acquiring new customers, as retaining customers costs less. The paper presents a conceptual model examining how brand personality influences customer loyalty. It explores the concept of brand personality and analyzes factors that lead to customer loyalty. The goal is to understand how brand personality affects a positive attitude toward a brand and makes customers loyal.
The Impact of Packaging Design to Purchase Behavior through Brand Trustinventionjournals
This study was conducted to identify the importance of packaging design in influencing the purchasing behavior at the same time identifying the mediating role of trust in the brand packaging design relationship with purchasing behavior. This study uses a survey approach to data collection and use of data analysis techniques Covariance-Based Structural Equation Modelling (CBSEM). This study was conducted on 100 housewives spread in Sidoarjo, Krian and Surabaya. This study proves that packaging design has positive and significant influence on purchasing behavior and brand trust and prove that trust the brand also has a positive and significant impact on buying behavior.
The document summarizes a research study on the impact of word of mouth on brand loyalty and brand image, with a focus on the mediating role of customer perceptory awareness. Some key findings:
1) Brand attitude, trust, and image were found to have a major contribution to developing brand love, which in turn positively impacts word of mouth.
2) The study analyzed data from 384 respondents using SPSS and Smart PLS modeling. This found significant relationships between brand attitude and brand love, brand trust and brand love, and brand image and brand love.
3) Customer perceptory awareness was shown to mediate the relationship between word of mouth and brand love. This indicates awareness plays a role in how word
This document reports on a study that examined the role of brand image in mediating the effect of product quality on repurchase intention for customers of UmahLokal coffee shop. The study found that: (1) product quality has a positive and significant impact on brand image; (2) product quality has a positive effect on repurchase intention; (3) brand image has a positive effect on repurchase intention; and (4) brand image significantly mediates the relationship between product quality and repurchase intention. The study concluded that brand image plays an important mediating role in the effect of product quality on consumers' repurchase intentions.
The document discusses brand loyalty of curry powder brands in Angadippuram, Kerala, India. It analyzes brand loyalty among customers of four major brands - Eastern, Nirapara, Malayil, and Supernova. The study aims to understand factors influencing customers' buying decisions such as quality, price, and taste. It finds that 50% of respondents select brands based on quality, while 30% choose based on taste and 8% based on variety of products. Customers become aware of brands mainly through television (40%) and friends/relatives (30%).
This document provides background information on a study examining the relationship between customer satisfaction, brand image, and brand loyalty for two shoe brands - Servis and Borjan. It includes a literature review discussing previous related studies. The objectives and methodology of the current study are described. Results presented compare customer satisfaction, brand image, and loyalty levels for customers of each brand based on a survey of 100 customers.
The role of product category for brand relationships CBR Conference
This document summarizes a research paper that studied the effect of product category on consumer brand relationships and brand love. It conducted surveys across four product categories (soft drinks, mobile phones, shoes, cars) with 800 respondents total. The study found that while the direction of the relationships between brand love, loyalty, purchase intention and word-of-mouth were consistent across categories, the intensity of the relationships differed by category. Product categories with high brand concentration had better model fit than those with more brands, suggesting brand love depends more on differences between brands within a category than across categories. The paper advances the understanding of consumer brand relationships and how product category may influence brand love.
Impact of Customer Perceived Value and Customer’s Perception of Public Relati...Samar Rahi
The purpose of this study was to investigate the relationship between customer perceived value and customer’s perception of public relation on customer loyalty with moderating role of brand image. Research was conducted on banking sector of Pakistan.
The document discusses the impact of economic recession on customer loyalty to retail outlets. It provides background on customer loyalty and discusses how the recent recession in Zimbabwe affected consumer preferences, incomes, and unemployment. The objective is to assess how customer loyalty to retail has changed during the recession by exploring customer satisfaction and loyalty patterns. Prior studies found recession decreased loyalty as company performance worsened. The document outlines the research methodology, which will use questionnaires and quantitative analysis to understand how demographic factors like age, gender, and education influence customer loyalty trends during economic downturns.
This document discusses a study on the determinants of brand loyalty in the health sector of Pakistan. The study investigated the relationship between brand loyalty (dependent variable) and four determinants: brand knowledge, brand social responsibility image, service involvement, and perceived service quality (independent variables). A questionnaire was distributed to customers in Islamabad and Rawalpindi, with a response rate of 80%. The results showed the independent variables had a significant impact on brand loyalty. The document provides an extensive literature review on each of the determinants and how they relate to brand loyalty.
This document discusses a study on the effect of brands on consumer buying behavior in the fashion industry in India. It aims to analyze how brands influence consumer purchasing decisions and to better understand concepts of branding and consumer behavior. The study uses a consumer survey of 100 respondents to examine how social, psychological and personal factors affect buying behavior and how brands impact what people buy. Reference groups like family, friends and aspirational groups are also explored as influences on consumer choices. The methodology and objectives of the study are outlined along with background on concepts like consumer behavior and types of reference groups.
This document summarizes a research study that examined factors influencing consumer buying behavior for DTH (direct-to-home) brands in Jodhpur City, India. The researchers conducted a survey of 500 consumers to identify key variables that impact consumer purchasing of DTH services. Multiple regression analysis identified 10 variables that influence consumer buying behavior for DTH brands, including awareness of products, picture quality, expectations, preference for bestselling brands, interest in new brands, searching for good packages, carefully selecting providers based on value, spending habits, brand loyalty, and changing providers regularly. The study aims to understand how celebrity endorsements directly or indirectly impact consumer buying behavior for DTH services in Jodhpur City.
Burke: Learning and Growing through Marketing ResearchAsif Mahmood Abbas
Burke is a century-old market research firm that helps clients identify their information needs to make decisions. The most important step is defining the research problem, as what the client thinks is the problem may not be the real problem. Once the question is defined, Burke develops a research process involving design, data collection, analysis, and reporting to continuously improve clients' decision-making and learning.
"An analysis of brand relationship with the the perceptive of customer based ...shafaq arif
This project deals with the development of customer relationship through preferred brand. A brief discussion of brand resonance has been made by analyzing various brand related factors.
A Research Proposal- The Relationship between Customer SatisfactJiana Daikh
This document presents a research proposal that examines the relationship between customer satisfaction and consumer loyalty. It provides background on the topics of customer satisfaction and consumer loyalty based on prior literature. The purpose of the study is to specifically examine the correlations between consumer satisfaction and consumer loyalty in the financial services industry. A prior study on bank loan services in Kuwait will be used as a reference point. The proposed research will include definitions, instrumentation, sampling, data collection, hypotheses, discussion of results, and references.
The Influence Of Relationship Marketing On Switching Barrier, Customer Satisf...inventionjournals
This study was aimed at testing and analyzing influence of relationship marketing on switching barrier, customer satisfaction, customer trust, and customer retention. The study was conducted with respondents of 141 Emerald BNI BANK customers in Indonesia. Data were collected by using instruments of questionnaires. The test on the model was done using structural equation model analysis with GSCA approach. Switching barrier significantly influenced on customer satisfaction and customer trust. Furthermore, customer satisfaction and customer trust significanly influenced on customer retention. Partially, it was identified that variable of customer trust was the most dominant variable influencing on the customer retention.
Marketing Mix and Service Quality Effect on Customer Satisfaction and Loyalty...QUESTJOURNAL
ABSTRACT: This study aims to test and empirical analysis the marketing mix and service quality effect on customer satisfaction and customer loyalty, research was conducted in 26 branches in Sulawesi a population of about 16 212 customers of PT. HadjiKalla in Sulawesi who purchase Toyota cars for 2015 with a sample of 390 customers. The results of the analysis of structural equation modelusing AMOS version 20 provide evidence that marketing mix has a positive and significant effect on customer satisfaction and customer loyalty. Service quality is positive and significant effect on customer satisfaction, but insignificant effect on customer loyalty. Customer satisfaction has a positive and significant effect on customer loyalty. Marketing mix and service quality has a significant on customer loyalty as a mediated customer satisfaction. The practical implication of this study provide increased knowledge and understanding of the customer and the company's management in Sulawesi in increasing customer loyalty through marketing mix, service quality and customer satisfaction. Limitations of this study on a sample size using only the customers car brands Toyota and just carried on Sulawesi area that may limit generalizability of the research findings. Originality of this study provide the basis for the development configuration modeling using structural equation model and conceptual models that prove marketing mix and service quality on customer loyalty as a mediated customer satisfaction in previous research done separately. The mediating role of customer satisfaction is proven to increase customer loyalty to the highway.
This study aims to prove and analyze the effect of consumer attitudes and physical
environment on purchasing decisions mediated by brand equity. The number of samples in this study
were 133 respondents, to answer the problem formulation in this study path analysis was used and
assisted by the SPSS version 17 statistical program
Impact of brand switching, brand credibility, customer satisfaction and serviceAlexander Decker
The document summarizes a study that examines the impact of brand switching, brand credibility, customer satisfaction, and service quality on brand loyalty. It presents a literature review on each of these factors and develops hypotheses about their relationships. Specifically, it hypothesizes that brand credibility and service quality will have positive impacts on brand loyalty, while brand switching will negatively impact loyalty. It also hypothesizes that customer satisfaction will be positively related to loyalty. The study aims to test these hypotheses by surveying 200 customers of a bank in Pakistan about their perceptions of these variables regarding the bank's brand.
Impact of Brand Image and Service Quality on Consumer Purchase Intention: A S...Muhammad Arslan
The objective of this research is to determine the relationship between brand image, service quality and price on
consumer purchase intention. Normative and informative susceptibility has indirect effect on consumer purchase
intention. The empirical analysis were determined by collecting data from sample of 301 consumers of large
retail stores. The findings of study reveal the positive effect of brand image and service quality on consumer
purchase intention. Results reveal the insignificant relationship between price and consumer purchase intention.
The findings also documented that consumers in large retail stores don’t bother prices because consumers
consider that the stores charge reasonable prices. Most of consumer’s purchases depend upon the brand image
and service quality. Normative and informative susceptibility have positive effect on brand image. The
recommendations and suggestions are very helpful for managers and operators of large stores. Brand image
depends on informative and normative susceptibility.
Measuring customer based brand equity in the iranian lubricants market case s...Alexander Decker
The document discusses measuring customer-based brand equity in the Iranian lubricants market for Sepahan oil company. It analyzes brand equity dimensions of brand loyalty, brand associations/awareness, and perceived quality based on a sample of 300 Sepahan oil company consumers. The findings conclude that brand loyalty and perceived quality are influential dimensions of brand equity, while weak support was found for the brand associations/awareness dimension.
The document summarizes a research study on the impact of word of mouth on brand loyalty and brand image, with a focus on the mediating role of customer perceptory awareness. Some key findings:
1) Brand attitude, trust, and image were found to have a major contribution to developing brand love, which in turn positively impacts word of mouth.
2) The study analyzed data from 384 respondents using SPSS and Smart PLS modeling. This found significant relationships between brand attitude and brand love, brand trust and brand love, and brand image and brand love.
3) Customer perceptory awareness was shown to mediate the relationship between word of mouth and brand love. This indicates awareness plays a role in how word
This document reports on a study that examined the role of brand image in mediating the effect of product quality on repurchase intention for customers of UmahLokal coffee shop. The study found that: (1) product quality has a positive and significant impact on brand image; (2) product quality has a positive effect on repurchase intention; (3) brand image has a positive effect on repurchase intention; and (4) brand image significantly mediates the relationship between product quality and repurchase intention. The study concluded that brand image plays an important mediating role in the effect of product quality on consumers' repurchase intentions.
The document discusses brand loyalty of curry powder brands in Angadippuram, Kerala, India. It analyzes brand loyalty among customers of four major brands - Eastern, Nirapara, Malayil, and Supernova. The study aims to understand factors influencing customers' buying decisions such as quality, price, and taste. It finds that 50% of respondents select brands based on quality, while 30% choose based on taste and 8% based on variety of products. Customers become aware of brands mainly through television (40%) and friends/relatives (30%).
This document provides background information on a study examining the relationship between customer satisfaction, brand image, and brand loyalty for two shoe brands - Servis and Borjan. It includes a literature review discussing previous related studies. The objectives and methodology of the current study are described. Results presented compare customer satisfaction, brand image, and loyalty levels for customers of each brand based on a survey of 100 customers.
The role of product category for brand relationships CBR Conference
This document summarizes a research paper that studied the effect of product category on consumer brand relationships and brand love. It conducted surveys across four product categories (soft drinks, mobile phones, shoes, cars) with 800 respondents total. The study found that while the direction of the relationships between brand love, loyalty, purchase intention and word-of-mouth were consistent across categories, the intensity of the relationships differed by category. Product categories with high brand concentration had better model fit than those with more brands, suggesting brand love depends more on differences between brands within a category than across categories. The paper advances the understanding of consumer brand relationships and how product category may influence brand love.
Impact of Customer Perceived Value and Customer’s Perception of Public Relati...Samar Rahi
The purpose of this study was to investigate the relationship between customer perceived value and customer’s perception of public relation on customer loyalty with moderating role of brand image. Research was conducted on banking sector of Pakistan.
The document discusses the impact of economic recession on customer loyalty to retail outlets. It provides background on customer loyalty and discusses how the recent recession in Zimbabwe affected consumer preferences, incomes, and unemployment. The objective is to assess how customer loyalty to retail has changed during the recession by exploring customer satisfaction and loyalty patterns. Prior studies found recession decreased loyalty as company performance worsened. The document outlines the research methodology, which will use questionnaires and quantitative analysis to understand how demographic factors like age, gender, and education influence customer loyalty trends during economic downturns.
This document discusses a study on the determinants of brand loyalty in the health sector of Pakistan. The study investigated the relationship between brand loyalty (dependent variable) and four determinants: brand knowledge, brand social responsibility image, service involvement, and perceived service quality (independent variables). A questionnaire was distributed to customers in Islamabad and Rawalpindi, with a response rate of 80%. The results showed the independent variables had a significant impact on brand loyalty. The document provides an extensive literature review on each of the determinants and how they relate to brand loyalty.
This document discusses a study on the effect of brands on consumer buying behavior in the fashion industry in India. It aims to analyze how brands influence consumer purchasing decisions and to better understand concepts of branding and consumer behavior. The study uses a consumer survey of 100 respondents to examine how social, psychological and personal factors affect buying behavior and how brands impact what people buy. Reference groups like family, friends and aspirational groups are also explored as influences on consumer choices. The methodology and objectives of the study are outlined along with background on concepts like consumer behavior and types of reference groups.
This document summarizes a research study that examined factors influencing consumer buying behavior for DTH (direct-to-home) brands in Jodhpur City, India. The researchers conducted a survey of 500 consumers to identify key variables that impact consumer purchasing of DTH services. Multiple regression analysis identified 10 variables that influence consumer buying behavior for DTH brands, including awareness of products, picture quality, expectations, preference for bestselling brands, interest in new brands, searching for good packages, carefully selecting providers based on value, spending habits, brand loyalty, and changing providers regularly. The study aims to understand how celebrity endorsements directly or indirectly impact consumer buying behavior for DTH services in Jodhpur City.
Burke: Learning and Growing through Marketing ResearchAsif Mahmood Abbas
Burke is a century-old market research firm that helps clients identify their information needs to make decisions. The most important step is defining the research problem, as what the client thinks is the problem may not be the real problem. Once the question is defined, Burke develops a research process involving design, data collection, analysis, and reporting to continuously improve clients' decision-making and learning.
"An analysis of brand relationship with the the perceptive of customer based ...shafaq arif
This project deals with the development of customer relationship through preferred brand. A brief discussion of brand resonance has been made by analyzing various brand related factors.
A Research Proposal- The Relationship between Customer SatisfactJiana Daikh
This document presents a research proposal that examines the relationship between customer satisfaction and consumer loyalty. It provides background on the topics of customer satisfaction and consumer loyalty based on prior literature. The purpose of the study is to specifically examine the correlations between consumer satisfaction and consumer loyalty in the financial services industry. A prior study on bank loan services in Kuwait will be used as a reference point. The proposed research will include definitions, instrumentation, sampling, data collection, hypotheses, discussion of results, and references.
The Influence Of Relationship Marketing On Switching Barrier, Customer Satisf...inventionjournals
This study was aimed at testing and analyzing influence of relationship marketing on switching barrier, customer satisfaction, customer trust, and customer retention. The study was conducted with respondents of 141 Emerald BNI BANK customers in Indonesia. Data were collected by using instruments of questionnaires. The test on the model was done using structural equation model analysis with GSCA approach. Switching barrier significantly influenced on customer satisfaction and customer trust. Furthermore, customer satisfaction and customer trust significanly influenced on customer retention. Partially, it was identified that variable of customer trust was the most dominant variable influencing on the customer retention.
Marketing Mix and Service Quality Effect on Customer Satisfaction and Loyalty...QUESTJOURNAL
ABSTRACT: This study aims to test and empirical analysis the marketing mix and service quality effect on customer satisfaction and customer loyalty, research was conducted in 26 branches in Sulawesi a population of about 16 212 customers of PT. HadjiKalla in Sulawesi who purchase Toyota cars for 2015 with a sample of 390 customers. The results of the analysis of structural equation modelusing AMOS version 20 provide evidence that marketing mix has a positive and significant effect on customer satisfaction and customer loyalty. Service quality is positive and significant effect on customer satisfaction, but insignificant effect on customer loyalty. Customer satisfaction has a positive and significant effect on customer loyalty. Marketing mix and service quality has a significant on customer loyalty as a mediated customer satisfaction. The practical implication of this study provide increased knowledge and understanding of the customer and the company's management in Sulawesi in increasing customer loyalty through marketing mix, service quality and customer satisfaction. Limitations of this study on a sample size using only the customers car brands Toyota and just carried on Sulawesi area that may limit generalizability of the research findings. Originality of this study provide the basis for the development configuration modeling using structural equation model and conceptual models that prove marketing mix and service quality on customer loyalty as a mediated customer satisfaction in previous research done separately. The mediating role of customer satisfaction is proven to increase customer loyalty to the highway.
This study aims to prove and analyze the effect of consumer attitudes and physical
environment on purchasing decisions mediated by brand equity. The number of samples in this study
were 133 respondents, to answer the problem formulation in this study path analysis was used and
assisted by the SPSS version 17 statistical program
Impact of brand switching, brand credibility, customer satisfaction and serviceAlexander Decker
The document summarizes a study that examines the impact of brand switching, brand credibility, customer satisfaction, and service quality on brand loyalty. It presents a literature review on each of these factors and develops hypotheses about their relationships. Specifically, it hypothesizes that brand credibility and service quality will have positive impacts on brand loyalty, while brand switching will negatively impact loyalty. It also hypothesizes that customer satisfaction will be positively related to loyalty. The study aims to test these hypotheses by surveying 200 customers of a bank in Pakistan about their perceptions of these variables regarding the bank's brand.
Impact of Brand Image and Service Quality on Consumer Purchase Intention: A S...Muhammad Arslan
The objective of this research is to determine the relationship between brand image, service quality and price on
consumer purchase intention. Normative and informative susceptibility has indirect effect on consumer purchase
intention. The empirical analysis were determined by collecting data from sample of 301 consumers of large
retail stores. The findings of study reveal the positive effect of brand image and service quality on consumer
purchase intention. Results reveal the insignificant relationship between price and consumer purchase intention.
The findings also documented that consumers in large retail stores don’t bother prices because consumers
consider that the stores charge reasonable prices. Most of consumer’s purchases depend upon the brand image
and service quality. Normative and informative susceptibility have positive effect on brand image. The
recommendations and suggestions are very helpful for managers and operators of large stores. Brand image
depends on informative and normative susceptibility.
Measuring customer based brand equity in the iranian lubricants market case s...Alexander Decker
The document discusses measuring customer-based brand equity in the Iranian lubricants market for Sepahan oil company. It analyzes brand equity dimensions of brand loyalty, brand associations/awareness, and perceived quality based on a sample of 300 Sepahan oil company consumers. The findings conclude that brand loyalty and perceived quality are influential dimensions of brand equity, while weak support was found for the brand associations/awareness dimension.
This document outlines the five stages of the consumer buying decision process: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase decision. It describes each stage in detail, including how needs are triggered, the major information sources used in the search stage, and how satisfaction or dissatisfaction with a purchase can impact future purchase decisions and recommendations to others. The evaluation stage considers how judgments are made consciously and attributes are assessed based on beliefs. The post-purchase stages examine satisfaction levels, potential actions like repeat purchases or warnings to others, and product usage over time.
Project report on oppo mobile india pvt ltd on consumes awernessVINOD7894
The document is a project report on consumer awareness and sales of Oppo smartphones. It includes an introduction on consumer awareness and its importance. It provides details on Oppo's company profile, history of innovation, recent achievements and products. The report describes the research methodology used which included primary and secondary research. Objectives of the study were to test communication effectiveness, assess awareness levels, and evaluate attractiveness of Oppo offers to customers. Key challenges of the project are also mentioned.
Perception and buying behaviour of modern consumers towards personal care pro...Swamit Gupta
The document discusses the background and history of the personal care products industry in India. It outlines how the industry has grown rapidly in recent decades as demand has increased. More Indians now have greater purchasing power and are exposed to advertising through television and internet. While Indians spend less on personal care than other countries, the industry still has significant growth potential. Popular personal care categories in India include skin whiteners, hair oils, and color cosmetics. The ancient Egyptians, Greeks and Romans also used early forms of personal care products made from natural ingredients.
This document lists over 50 potential marketing project topics across various industries including luxury brands, retail, FMCG, financial services, consumer electronics, apparel, real estate, logistics, health and wellness, and agriculture. The topics focus on areas like branding, consumer behavior, distribution networks, promotional strategies, customer relationship management, and more. They provide opportunities to study marketing approaches, evaluate effectiveness, and analyze trends in different sectors.
Reliance Jio, Marketing and Business Analysis.MARRIVINAY
This project report discusses a study conducted by Vinay Kumar for Reliance Jio to identify factors to enhance Wi-Fi and 4G LTE coverage in Hyderabad, India. It provides background on Reliance Jio and the telecommunications industry in India. The objectives are to identify buildings suitable for coverage expansion and capture their details. The research methodology included a survey of 704 participants. Key findings were that the number of home passes and number of floors in a building depend on internet usage.
1) The document discusses the consumer decision making process, which involves need recognition, information search, and evaluation of alternatives.
2) It examines factors that influence consumer behavior such as cultural, social, and personal characteristics as well as the psychological processes of motivation, perception, learning, beliefs, and attitudes.
3) The stages of the consumer decision process are outlined as need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
The document outlines the consumer decision making process, which consists of problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. It also discusses alternative forms of decision making like habitual, limited, and extended decision making. Heuristics and decision rules that help consumers in their decision making are also explained. Key aspects of each step in the consumer decision making process are defined along with relevant examples.
This document provides details on the research methodology for a study investigating the effects of brand loyalty on consumer purchasing patterns. The study will use a qualitative questionnaire in the form of a cross-sectional survey of students at Varsity College Durban North. The research paradigm is interpretivism, aiming to understand consumer behaviors and purchasing decisions from the consumer's point of view. A literature review found that relationships, customer satisfaction, brand equity, and corporate social responsibility can influence purchasing patterns and promote brand loyalty. The study aims to identify what factors students consider when choosing brands and if they use the same criteria for different product types.
This document summarizes a research study that examined the relationships between brand awareness, perceived quality, brand loyalty, and purchase intention. The study collected data from cellular phone users and used regression analysis and mediation tests. The results showed that: (1) brand awareness, perceived quality, and brand loyalty all had significant positive effects on purchase intention; (2) perceived quality had a positive effect on brand loyalty; (3) perceived quality mediated the relationship between brand awareness and purchase intention; and (4) brand loyalty mediated the relationship between brand awareness and purchase intention. The study suggests that companies build brand awareness through marketing to increase brand loyalty and positively influence perceived quality and purchase intention.
Effect of Brand Awareness, Brand Association, Perceived Quality and Brand Loy...IJAEMSJORNAL
This document summarizes a research study that analyzed the effect of brand equity variables (brand awareness, brand association, perceived quality, and brand loyalty) on purchasing decisions of consumers of ACE Hardware Indonesia. The study found that while the brand equity variables as a whole had a significant effect, some variables had no significant individual effect. Brand awareness and brand association were found to have no significant individual effect, while perceived quality and brand loyalty did have a significant individual effect on purchasing decisions. The document provides background on brand equity, the variables studied, and reviews several other similar studies and their mixed findings.
The study titled, “A Study On Brand Perception In Electronics Industry” focuses on the level of awareness and perception customers have about for a brand. For the purpose of the study, an electronics company „s customers were surveyed for a period of two months. The tools used for analysis are frequencies test, mean analysis, independent sample T – Test and ANOVA. At the end of the study, it was found that factors such as quality, warranty, brand image influenced customer‟s perception of the brand. Some findings about the customer demographics were also found
Consumer behavior and decision making processes are complex. There are typically five stages: 1) need recognition where a consumer identifies a problem or need, 2) information search where a consumer gathers information about products, 3) alternative evaluation where a consumer evaluates and ranks options, 4) purchase decision, and 5) post-purchase evaluation where a consumer compares expectations to the actual product experience. Understanding these stages helps marketers develop effective strategies to meet consumer needs and influence decisions at each phase. The success of firms relies on effectively meeting diverse consumer wants through customized offerings and long-term relationships.
This paper investigate the relationship between word of mouth dimensions volume,
valance and source type with customer based brand equity dimensions brand awareness,
brand image, perceived quality and brand loyalty. Study is conducted in Islamabad
Pakistan on Five GSM companies working in Pakistan. Structural questioning model was
used in methodology. Our study revealed that volume and valance has significant impact
on CBBE while source type relation is not significant.
The document summarizes a research study that examined Malaysian consumers' shopping behaviors and factors influencing repurchase intentions. The study developed a framework to analyze the relationships between product attributes, demographics, interpersonal influence, and repurchase intentions. A survey of 500 Malaysian consumers found that: 1) Purchase importance and influencing factors varied for high vs low involvement products. 2) Quality, price, brand, and information strongly predicted repurchase intentions for high involvement products, while price and brand were most important for low involvement products. 3) Interpersonal influences did not significantly impact repurchase intentions regardless of product type. The research contributes to understanding consumer purchase behaviors and can help marketers improve strategies.
Impact of Consumer innovativeness on shopping styles; A Case of Pakistaninventionjournals
ABSTRACT: Purpose: The main objective of this paper is to investigate the impact of consumer innovativeness on shopping styles in Pakistan. It is written with an aim to explore the relations among consumer innovativeness and shopping styles. DESIGN/METHODOLOGY/APPROACH: Survey method was used to generate the Reponses and sample of our study consists of 300 useful responses of respondents which were generated through questionnaire and Structural equation modeling (SEM) was applied by using Statistica 7 to examine the relation among cognitive and sensory innovativeness and six different shopping patterns. FINDINGS: We find that Consumers along with cognitive innovativeness have quality consciousness, price consciousness and confused by over choice when they make decisions. Consumers with sensory innovativeness have brand consciousness, fashion consciousness and habitual orientation towards decision making. It means that cognitive and sensory innovativeness can lead to diverse shopping patterns. RESEARCH LIMITATIONS: In our study we use convenience sampling technique to generate responses. So sample of 300 respondents generates exact results but these results cannot be applied on the whole population of Pakistan having different age groups. So major limitation of our research paper is generality of results MANAGERIAL IMPLICATION: The findings of our research paper enable manager to get the idea how customer are different in their shopping styles. Marketers can develop complete understanding about customer’s innovativeness and shopping styles so that they can launch successful marketing strategies for development of new products and make successful existing products.
This document summarizes research on the impact of brand preference on consumers in the UK. It discusses how brand preference reveals consumer attributes and influences purchase decisions. Traditional models of brand preference are uni-dimensional and focus on rational attributes, while newer concepts consider irrational attributes and the role of brand experiences in shaping preferences. The document also examines factors that influence brand preference like awareness, familiarity and pioneering brands having long-term advantages in the UK market. Local brands are more flexible than international brands in adapting to local needs.
To study the effect of brand image on consumer purchase behaviour towards spo...Service_supportAssignment
This document discusses a study on the effect of brand image on consumer purchase behavior of sports shoes brands in the UK, using Nike as a case study. It first reviews literature on concepts like brand awareness, brand preference, and factors that influence consumer preferences. It then discusses how brand experience and associations can develop brand preferences over time. The document also examines the difference between local and international brand images in the UK context, and identifies some pioneer brands in the UK, like Nike, and how they may have longer-term consumer preference advantages.
Changing Dynamics of IT and Marketing Teams in the Procurement of Marketing T...Anurag Anwariya
With the increase of digitization in marketing, marketers are steering towards the purchase of technologies which enables them to make informed decisions. Initially marketers in association with their agencies were making the purchase decision of these marketing technologies without defining technical specifications. This ultimately led to the role conflict between IT and Marketing due to implementation challenges and lack of IT compliance. This white paper tries to bring forth the necessary viewpoints on how IT can play a vital role in executing marketing strategies and be the revenue generator of the organization. By collaborating both IT and Marketing teams can define each other’s responsibilities, draw a strategy road map and work towards the shared goal of the organization.
This document discusses a research study that examines the impact of brand image and corporate branding on consumer choice through the mediating role of brand equity.
The study develops an integrated conceptual framework to examine how brand image and corporate branding influence brand equity, and how brand equity then impacts consumer choice. It reviews literature on these variables and proposes relationships between them. Specifically, it hypothesizes that corporate branding has a positive impact on brand equity, while the impact of brand image on brand equity is unclear. It also hypothesizes that brand equity positively influences consumer choice.
The study was conducted in Saudi Arabia with 105 smartphone consumers. Path analysis found that corporate branding positively impacts brand equity, while brand image did not influence brand equity.
THE IMPACT OF SERVICE QUALITY AND BRAND AWARENESS ON BRAND LOYALTY: (A STUDY ...paperpublications3
Abstract: The study investigate the impact of service quality and brand awareness on brand loyalty. The participants of the survey were 400 mobile telecommunication subscribers from the fourteen local government areas of Zamfara state derived using Taro Yamane sample size formula. Regression analysis was the statistical tools used to test for the two hypotheses using version 22 SPSS. The findings suggested that that there exist significant positive influence between brand awareness and brand loyalty, service quality and brand loyalty. The present research provides resourceful and clear findings for telecommunication companies which can be harnessed in their effort to create and implement successful customer loyalty strategies. Future research can also look into other sub-variables under brand awareness like traditional advertisement, non-traditional advertising, sales promotion, leveraging on the web, sponsoring local and social events and their ratio of relative significance on brand loyalty.
This document summarizes a research study that examined the influence of brand knowledge and brand relationship on purchase decisions through brand attachment. The study developed a conceptual model and used structural equation modeling to test relationships between variables. Key findings included:
1) Brand awareness positively influences brand image, and brand image positively influences current purchases.
2) Brand knowledge affects future purchases indirectly through variables like brand satisfaction, brand trust, and brand attachment.
3) Brand satisfaction and brand trust positively influence brand attachment. Brand attachment then positively influences both current and future purchases.
4) The overall structural model fit the data well, providing support for most of the hypothesized relationships between variables in the study.
A Study on Consumer Behaviour Among Retail Outlets in Chennaiijtsrd
In this research paper researchers basically focused on behaviour of consumer mainly on purchasing pattern, frequency, price, period of purchase and various factors deciding the purchase. Researchers observed that the customers prefer retail outlets because of price discount, followed by colour, quality and fitting. Researchers have also observed that generally the customer purchase the product during festive season followed by off season. It was found that there is a significant difference between the expectations of coupons for purchasing readymade garments and income level of consumers. Mrs. A Nishath Sultana | Saabhreen Nisha "A Study on Consumer Behaviour Among Retail Outlets in Chennai" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6 , October 2020, URL: https://www.ijtsrd.com/papers/ijtsrd33621.pdf Paper Url: https://www.ijtsrd.com/management/consumer-behaviour/33621/a-study-on-consumer-behaviour-among-retail-outlets-in-chennai/mrs-a-nishath-sultana
Inherent Indicators of Consumer Product Evaluation A Case of Mobile Handset i...saad SALIM
This document discusses inherent indicators of consumer product evaluation, specifically for mobile handsets in Karachi, Pakistan. It begins with background on the evolution of mobile phones and importance of intrinsic and extrinsic product cues in consumer evaluations. The problem is that no previous studies examined the factors affecting consumer mobile phone evaluations in Pakistan. The research objectives are to determine the inherent cues used in evaluations and the most important evaluation factor. Research questions ask about inherent cues and most important evaluation factor for mobile phones in Karachi. The study is limited to Karachi and a relatively small sample size. The literature review discusses theories of consumer product evaluation and importance of brand image, reputation, loyalty and other intrinsic and extrinsic cues.
The document provides an acknowledgement and abstract for a project on consumer behavior and purchasing decisions related to laptops.
The acknowledgement thanks various individuals who provided support and guidance in completing the project, including the director of the institute, a professor who provided guidance and support, and fellow students.
The abstract introduces the topic of studying the factors that influence consumers' purchase decisions of laptops and whether there are differences among consumer groups (stayers, satisfied switchers, dissatisfied switchers) in the importance given to these factors. It also discusses understanding the attitudes of these three customer groups to help with retention and loyalty strategies.
The document discusses the impact of TV advertisements on youth purchase decisions. It reviews literature that has examined the relationship between TV ads, celebrity endorsements, and consumer behavior. Several studies found that TV ads positively influence brand awareness and youth purchasing behaviors. Celebrities in ads can increase brand recall for youth. The literature review concludes that TV advertisements have a positive impact on youth trial and purchase of advertised products.
A Study of Consumers Buying Behaviour in reference to Brand Positioningprofessionalpanorama
Brand positioning is to do something with the company’s products and
services offerings to its existing as well as prospective customers, for the
placement of brand in customer’s mind and to create a space for brand
according to customer’s expectations in market. Marketers understand the
needs of consumers to own a product of a brand for tangible and intangible
reasons. So, consumer’s buying behaviour and brand positioning is very
crucial area of research and development for marketers. This story shows
the effects of the consumer’s buying behaviour on brand positioning. It also
reveals the effects of demographic factor on consumer’s buying behaviour
The Building Blocks of QuestDB, a Time Series Databasejavier ramirez
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
State of Artificial intelligence Report 2023kuntobimo2016
Artificial intelligence (AI) is a multidisciplinary field of science and engineering whose goal is to create intelligent machines.
We believe that AI will be a force multiplier on technological progress in our increasingly digital, data-driven world. This is because everything around us today, ranging from culture to consumer products, is a product of intelligence.
The State of AI Report is now in its sixth year. Consider this report as a compilation of the most interesting things we’ve seen with a goal of triggering an informed conversation about the state of AI and its implication for the future.
We consider the following key dimensions in our report:
Research: Technology breakthroughs and their capabilities.
Industry: Areas of commercial application for AI and its business impact.
Politics: Regulation of AI, its economic implications and the evolving geopolitics of AI.
Safety: Identifying and mitigating catastrophic risks that highly-capable future AI systems could pose to us.
Predictions: What we believe will happen in the next 12 months and a 2022 performance review to keep us honest.
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Discussion on Vector Databases, Unstructured Data and AI
https://www.meetup.com/unstructured-data-meetup-new-york/
This meetup is for people working in unstructured data. Speakers will come present about related topics such as vector databases, LLMs, and managing data at scale. The intended audience of this group includes roles like machine learning engineers, data scientists, data engineers, software engineers, and PMs.This meetup was formerly Milvus Meetup, and is sponsored by Zilliz maintainers of Milvus.
Global Situational Awareness of A.I. and where its headedvikram sood
You can see the future first in San Francisco.
Over the past year, the talk of the town has shifted from $10 billion compute clusters to $100 billion clusters to trillion-dollar clusters. Every six months another zero is added to the boardroom plans. Behind the scenes, there’s a fierce scramble to secure every power contract still available for the rest of the decade, every voltage transformer that can possibly be procured. American big business is gearing up to pour trillions of dollars into a long-unseen mobilization of American industrial might. By the end of the decade, American electricity production will have grown tens of percent; from the shale fields of Pennsylvania to the solar farms of Nevada, hundreds of millions of GPUs will hum.
The AGI race has begun. We are building machines that can think and reason. By 2025/26, these machines will outpace college graduates. By the end of the decade, they will be smarter than you or I; we will have superintelligence, in the true sense of the word. Along the way, national security forces not seen in half a century will be un-leashed, and before long, The Project will be on. If we’re lucky, we’ll be in an all-out race with the CCP; if we’re unlucky, an all-out war.
Everyone is now talking about AI, but few have the faintest glimmer of what is about to hit them. Nvidia analysts still think 2024 might be close to the peak. Mainstream pundits are stuck on the wilful blindness of “it’s just predicting the next word”. They see only hype and business-as-usual; at most they entertain another internet-scale technological change.
Before long, the world will wake up. But right now, there are perhaps a few hundred people, most of them in San Francisco and the AI labs, that have situational awareness. Through whatever peculiar forces of fate, I have found myself amongst them. A few years ago, these people were derided as crazy—but they trusted the trendlines, which allowed them to correctly predict the AI advances of the past few years. Whether these people are also right about the next few years remains to be seen. But these are very smart people—the smartest people I have ever met—and they are the ones building this technology. Perhaps they will be an odd footnote in history, or perhaps they will go down in history like Szilard and Oppenheimer and Teller. If they are seeing the future even close to correctly, we are in for a wild ride.
Let me tell you what we see.
Predictably Improve Your B2B Tech Company's Performance by Leveraging DataKiwi Creative
Harness the power of AI-backed reports, benchmarking and data analysis to predict trends and detect anomalies in your marketing efforts.
Peter Caputa, CEO at Databox, reveals how you can discover the strategies and tools to increase your growth rate (and margins!).
From metrics to track to data habits to pick up, enhance your reporting for powerful insights to improve your B2B tech company's marketing.
- - -
This is the webinar recording from the June 2024 HubSpot User Group (HUG) for B2B Technology USA.
Watch the video recording at https://youtu.be/5vjwGfPN9lw
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data LakeWalaa Eldin Moustafa
Dynamic policy enforcement is becoming an increasingly important topic in today’s world where data privacy and compliance is a top priority for companies, individuals, and regulators alike. In these slides, we discuss how LinkedIn implements a powerful dynamic policy enforcement engine, called ViewShift, and integrates it within its data lake. We show the query engine architecture and how catalog implementations can automatically route table resolutions to compliance-enforcing SQL views. Such views have a set of very interesting properties: (1) They are auto-generated from declarative data annotations. (2) They respect user-level consent and preferences (3) They are context-aware, encoding a different set of transformations for different use cases (4) They are portable; while the SQL logic is only implemented in one SQL dialect, it is accessible in all engines.
#SQL #Views #Privacy #Compliance #DataLake
The Ipsos - AI - Monitor 2024 Report.pdfSocial Samosa
According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
Codeless Generative AI Pipelines
(GenAI with Milvus)
https://ml.dssconf.pl/user.html#!/lecture/DSSML24-041a/rate
Discover the potential of real-time streaming in the context of GenAI as we delve into the intricacies of Apache NiFi and its capabilities. Learn how this tool can significantly simplify the data engineering workflow for GenAI applications, allowing you to focus on the creative aspects rather than the technical complexities. I will guide you through practical examples and use cases, showing the impact of automation on prompt building. From data ingestion to transformation and delivery, witness how Apache NiFi streamlines the entire pipeline, ensuring a smooth and hassle-free experience.
Timothy Spann
https://www.youtube.com/@FLaNK-Stack
https://medium.com/@tspann
https://www.datainmotion.dev/
milvus, unstructured data, vector database, zilliz, cloud, vectors, python, deep learning, generative ai, genai, nifi, kafka, flink, streaming, iot, edge