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Website usability inspection


www.polki.pl




gemiusUsabilityInspection report
2007-10-01
Goal and method of the research


   gemiusUsabilityInspection



    A research is conducted according to approved usability inspection methods.


    During the research a specialist reviews an analyzed website by using
  a list of criteria prepared by Gemius, which are reducing usability of websites.


    The research enables a quick and measurable evaluation of a website in terms of the usage quality.
  The results can be compared both in reference to different Internet services and
  websites and, for the same website, at different points of time (provided the same control list is used).


    This report includes the list of criteria lowering usage quality
  and places on analyzed websites, where errors were found.                                                      2




                                                                                     gemiusUsabilityInspection
The results summary


  Name of the website
  www.polki.pl

  The scope of the research
  entire domain

  Date of the research
  2007-10-01




  The number of applied criteria
  63

  The number of omitted criteria
  9
                                         Fulfilled criteria (46)
  The percentage of fulfilled criteria
  73%                                    Not fulfilled criteria (17)                3




                                                        gemiusUsabilityInspection
Criteria lowering the usage quality of the website [1/5]

  Website architecture

              Criterion lowering the usage quality                          Localization of the mistake on the website

       Website structure is inconsistent.                   Different categories in 'Uroda i styl' in the main menu and in
   1
                                                            'Przewodnik'.


       Website structure is not organised from the user's   e.g.
   2
       perspective.                                         http://magia.polki.pl/index.php?id_menu_text=189,2(...)ce&type=10.




                                                                                                                                         4




                                                                                                             gemiusUsabilityInspection
Criteria lowering the usage quality of the website [2/5]

  Navigation

              Criterion lowering the usage quality                        Localization of the mistake on the website

       Service supports neither browsing nor searching   When the phrase 'taxes' was entered, an interview with a fashion
       information.                                      designer could be found at the first two positions on the search
   3
                                                         results index.



       Search engine does not search out the right       After entering in the phrase 'PIT', on the first five pages of search
       information.                                      results index (with no further checkout) there are no articles
   4
                                                         associated with this phrase.



       Service does not contain any maps, even if they   Missing. In a sense, 'Przewodnik', accessible only from the main page,
   5
       are needed.                                       plays the role of a map.


   6   It is not obvious which elements are clickable.   e.g. labels on the main page: 'Moda', 'Życie gwiazd', 'Forum'.




                                                                                                                                        5




                                                                                                            gemiusUsabilityInspection
Criteria lowering the usage quality of the website [3/5]

  Navigation

               Criterion lowering the usage quality                       Localization of the mistake on the website

        Size and arrangement of clicable elements are not   e.g. big and distinct labels on the main page which are not clickable:
        in accordance with the Fitts's law (page elements   'Moda', 'Życie gwiazd', 'Forum'.

   7    important for the user are hidden, difficult to
        access or small).




        Links are linked to the page which is being         e.g. the link to the main page.
   8
        visited.



  Visual order

               Criterion lowering the usage quality                       Localization of the mistake on the website

        It is not always clear in what service a given      e.g. http://polki.pl/medycyna_estetyczna.html.
   9
        page is located.

                                                                                                                                         6
        Page layouts are not uniform throughout the         e.g. http://www.polki.pl/medycyna_estetyczna.html.
   10
        service.




                                                                                                             gemiusUsabilityInspection
Criteria lowering the usage quality of the website [4/5]

  Visual order

               Criterion lowering the usage quality                         Localization of the mistake on the website

        Colours and contrast do not enhance the             e.g. error messages during discussion board sign up.
   11
        transmission of information.



  Labelling and iconography

               Criterion lowering the usage quality                         Localization of the mistake on the website

        Labels do not describe labelled objects             e.g. label 'Poradniki'.
   12
        accurately.


        Name of the browser window is not the same as the   e.g. http://magia.polki.pl/index.php?id_menu_text=191&page=dreams.
   13
        page title.




                                                                                                                                       7




                                                                                                           gemiusUsabilityInspection
Criteria lowering the usage quality of the website [5/5]

  Accessibility

               Criterion lowering the usage quality                 Localization of the mistake on the website

        Graphic links do not work in a text form.      e.g.
   14
                                                       http://www.polki.pl/work/privateimages/formats/GAL(...)M/4683.jpg.

   15   Images do not contain "ALT" description.       e.g. http://www.polki.pl/pub/10_2007/10_01/cov_sg_1.jpg.


  Technical efficiency

               Criterion lowering the usage quality                 Localization of the mistake on the website

        There are errors resulting from wrong system   e.g. http://www.polki.pl/zycie_gwiazd_taniec_z_gwiazdami.html.
   16
        functioning.


   17   Pages are not printed correctly.




                                                                                                                                 8




                                                                                                     gemiusUsabilityInspection
Contact information

  Gemius SA

  Wołoska 7 Str.,
  Mars Building, Staircase D
  Warsaw, 02-675

  tel. (+48 22) 874 41 00
  fax. (+48 22) 874 41 01

  www.gemius.com

  Contact person from Sales Department
  Agnieszka Fryziak
  agnieszka.fryziak@gemius.pl

  Author of the report
  Agnieszka Drąg
  agnieszka.drag@gemius.pl

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G usability

  • 2. Goal and method of the research gemiusUsabilityInspection A research is conducted according to approved usability inspection methods. During the research a specialist reviews an analyzed website by using a list of criteria prepared by Gemius, which are reducing usability of websites. The research enables a quick and measurable evaluation of a website in terms of the usage quality. The results can be compared both in reference to different Internet services and websites and, for the same website, at different points of time (provided the same control list is used). This report includes the list of criteria lowering usage quality and places on analyzed websites, where errors were found. 2 gemiusUsabilityInspection
  • 3. The results summary Name of the website www.polki.pl The scope of the research entire domain Date of the research 2007-10-01 The number of applied criteria 63 The number of omitted criteria 9 Fulfilled criteria (46) The percentage of fulfilled criteria 73% Not fulfilled criteria (17) 3 gemiusUsabilityInspection
  • 4. Criteria lowering the usage quality of the website [1/5] Website architecture Criterion lowering the usage quality Localization of the mistake on the website Website structure is inconsistent. Different categories in 'Uroda i styl' in the main menu and in 1 'Przewodnik'. Website structure is not organised from the user's e.g. 2 perspective. http://magia.polki.pl/index.php?id_menu_text=189,2(...)ce&type=10. 4 gemiusUsabilityInspection
  • 5. Criteria lowering the usage quality of the website [2/5] Navigation Criterion lowering the usage quality Localization of the mistake on the website Service supports neither browsing nor searching When the phrase 'taxes' was entered, an interview with a fashion information. designer could be found at the first two positions on the search 3 results index. Search engine does not search out the right After entering in the phrase 'PIT', on the first five pages of search information. results index (with no further checkout) there are no articles 4 associated with this phrase. Service does not contain any maps, even if they Missing. In a sense, 'Przewodnik', accessible only from the main page, 5 are needed. plays the role of a map. 6 It is not obvious which elements are clickable. e.g. labels on the main page: 'Moda', 'Życie gwiazd', 'Forum'. 5 gemiusUsabilityInspection
  • 6. Criteria lowering the usage quality of the website [3/5] Navigation Criterion lowering the usage quality Localization of the mistake on the website Size and arrangement of clicable elements are not e.g. big and distinct labels on the main page which are not clickable: in accordance with the Fitts's law (page elements 'Moda', 'Życie gwiazd', 'Forum'. 7 important for the user are hidden, difficult to access or small). Links are linked to the page which is being e.g. the link to the main page. 8 visited. Visual order Criterion lowering the usage quality Localization of the mistake on the website It is not always clear in what service a given e.g. http://polki.pl/medycyna_estetyczna.html. 9 page is located. 6 Page layouts are not uniform throughout the e.g. http://www.polki.pl/medycyna_estetyczna.html. 10 service. gemiusUsabilityInspection
  • 7. Criteria lowering the usage quality of the website [4/5] Visual order Criterion lowering the usage quality Localization of the mistake on the website Colours and contrast do not enhance the e.g. error messages during discussion board sign up. 11 transmission of information. Labelling and iconography Criterion lowering the usage quality Localization of the mistake on the website Labels do not describe labelled objects e.g. label 'Poradniki'. 12 accurately. Name of the browser window is not the same as the e.g. http://magia.polki.pl/index.php?id_menu_text=191&page=dreams. 13 page title. 7 gemiusUsabilityInspection
  • 8. Criteria lowering the usage quality of the website [5/5] Accessibility Criterion lowering the usage quality Localization of the mistake on the website Graphic links do not work in a text form. e.g. 14 http://www.polki.pl/work/privateimages/formats/GAL(...)M/4683.jpg. 15 Images do not contain "ALT" description. e.g. http://www.polki.pl/pub/10_2007/10_01/cov_sg_1.jpg. Technical efficiency Criterion lowering the usage quality Localization of the mistake on the website There are errors resulting from wrong system e.g. http://www.polki.pl/zycie_gwiazd_taniec_z_gwiazdami.html. 16 functioning. 17 Pages are not printed correctly. 8 gemiusUsabilityInspection
  • 9. Contact information Gemius SA Wołoska 7 Str., Mars Building, Staircase D Warsaw, 02-675 tel. (+48 22) 874 41 00 fax. (+48 22) 874 41 01 www.gemius.com Contact person from Sales Department Agnieszka Fryziak agnieszka.fryziak@gemius.pl Author of the report Agnieszka Drąg agnieszka.drag@gemius.pl