Futuring Friday – Atlantic Session - Festival of NewMR 2020
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We have modified the focus of our Futuring Friday session, instead of tackling a range of research techniques, we will focus on the impacts of the COVID 19 Pandemic on Insights. The panel: - Melanie Courtright, Chief Executive Officer, Insights Association - Lenny Murphy, GreenBook - Kristin Luck, Managing Partner, ScaleHouse - Lucy Davison, Keen as Mustard - Ray Poynter, NewMR and Potentiate This presentation forms part of the online Festival of NewMR webinar series. The recording of this presentation can be found via the NewMR YouTube channel here: https://youtu.be/BIbGrAdZ0wM
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Join our panel of experts on NewMR as we explore:
- Synthetic Data, what is it, and what are the issues and opportunities, what should we do next?
- How should client insight teams be more efficient, more effective, and impactful in the rooms where the decisions are made?
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Access the recording to this webinar via NewMR.org/Play-Again
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Presented by Ray Poynter
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- What is happening in the field of Synthetic Data?
- What is happening with data quality?
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- What are the key skills that people should be developing?
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To access the presentation recording, visit NewMR.org/Play-Again
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Learn how we can embrace Research Thinking to build skills, develop research capabilities and capacity, and demonstrate the power and value of human research professionals.
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The recording of this presentation can be access via NewMR.org/Play-Again.
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The recording of this presentation can be access via NewMR.org/Play-Again.
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By embracing a human-centered approach, we showcase a compelling use case from the Forsta labs, demonstrating how insight professionals can effortlessly explore their datasets using natural-language questioning.
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In this presentation, they share their research on the use of Generative AI for coding market research verbatim responses, and their experiments using Generative AI to automate the coding process.
They also discuss the strengths and limitations of this as a coding tool, the role of human oversight in the process, and the potential for customized machine learning models working alongside it.
The highlights the importance of human expertise and the use of GPT as a labour-saving tool rather than a complete replacement for humans in the market research process.
Access the presentation recording via NewMR.org/Play-Again.
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Open-ended answers in surveys can be disappointing, failing to deliver the insight that researchers hope for.
Often the answers given are descriptive at best and uninformative or complete gibberish at worst.
The advent of large language models (LLM's) and generative AI has brought great opportunity to change this.
We now have the capability to use AI to probe within quantitative surveys.
With the correct training of the generative AI models, probes can be returned that are relevant to what the participant has just said and the context of the original open-ended question.
Further enhancements allow the researcher to probe on specific aspects of the participant’s response, in a similar way to how a moderator would in a depth discussion.
No longer do researchers need to be frustrated that quant surveys only provide the ‘what’, with AI probing, you can now understand the ‘why’ as well and do this at scale and speed.
Access the presentation recording via NewMR.org/Play-Again
How AI / ChatGPT Drives Business Growth
Hao, the Founder of HaoLifeLab, is an entrepreneur with over 10 years of experience specializing in integrating Digital, AI & Insight.
In this presentation, he discusses how to embrace the AI/ChatGPT revolution. This session will cover the following topics, which have been presented to international companies such as L’Oreal, Alibaba, Bytedance, and Mars:
– Hindsight: Learn to use established AI tools effectively
– Insight: Understand AI’s impact on the insight industry
– Foresight: Learn how to transform yourself and your company with AI
Listen to the full presentation at NewMR.org/Play-Again
Tech for tech’s sake? Learnings from experiments with AI in consumer research
MMR’s in-house tech innovation team NOVA, has been exploring, interpreting, and experimenting with emerging technology with a sole focus to uncover the kind of tech that will make a tangible difference to the quality and depth of insight.
The presentation outlines the latest experimentations with practical application of AI and LLM’s: conversing with consumers at scale with chatbots, in-the-moment data capture with voice technology, unstructured data analysis, increasing survey engagement and improving data quality with AI avatars.
Insights from case studies conducted alongside leading FMCG brands will highlight the advantages and limitations of these technologies, with a particular focus on product and packaging development and testing.
Listen to the full presentation at NewMR.org/Play-Again.
Using Word Cloud Plus to Code Open Ended Text
Do you want to know how to find the meaning in a set of open-ended comments from your survey, from an online discussion, or from reports, articles and books?
In this webinar, Ray Poynter, Co-Founder of NewMR and Word Cloud Plus, takes you step-by-step through a simple process for quickly finding the key messages in open-ended text.
Ray uses Word Cloud Plus to jump-start his investigation and then leverages the easy-to-use coding function to extract the key messages in the data.
To access this recording, visit NewMR.org/Play-Again.
To find out more about Word Cloud Plus, visit https://wordcloudplus.com
ChatGPT and Market Research: the first 100 days!
The middle-of March sees ChatGPT reach 100 days since its public launch.
Join us as presenter, Ray Poynter, assesses:
- What have we learned so far?
- What has been the impact on research and insight so far?
- What is likely to be the impact in the rest of this year?
- Where might things be going next?
We also share research with 268 market research and insight professionals, where they are talking about what they have done with ChatGPT, how well it worked for them, and what they are going to do next.
Here is a link to the NewMR report that shares the findings from our recent study in to ChatGPT: https://newmr.org/wp-content/uploads/sites/2/2023/03/NewMR-ChatGPT-and-Market-Research-March-2023.pdf
Access the recording from this presentation (originally presented live) via YouTube; https://youtu.be/Y9NSDtLdBHA
Word Cloud Plus with Will and Ray Poynter
Ray and Will Poynter have created Word Cloud Plus, a web app for producing word clouds.
The key benefit of Word Cloud Plus is that it leverages the human brain to find and display better word clouds. Using Word Cloud Plus allows you to choose the right algorithm, choose the appropriate parameters, and configure the output.
Check out these three examples below – or try it yourself by visiting the Word Cloud Plus website: www.wordcloudplus.com
- "What is a word cloud, what are they are good for, and what they not good for?" – a discussion of what Word Clouds can and can’t do.
Visit the website here: https://wordcloudplus.com/blog/what-is-a-word-cloud-what-are-they-are-good-for-and-what-they-not-good-for
- "A letter to Santa from five countries analyzed using World Cloud Plus – a guest blog from Fastuna", using Word Cloud Plus to analyse some seasonal data. Visit the site here: https://wordcloudplus.com/blog/a-letter-to-santa-from-five-countries-analyzed-using-world-cloud-plus
- "What makes a great presenter?", Analysis via Word Cloud Plus – an example of how to use Word Cloud Plus. Read more here: https://wordcloudplus.com/blog/what-makes-a-great-presenter-analysis-via-word-cloud-plus
Curious Humans: the lost key to impactful insights
This presentation by Adam Murphy forms part of the New Thinking in Insights - Asia Pacific Event hosted by NewMR.org.
To listen to the recording, please access via NewMR.org/play-agan.
Description:
In today’s ‘need-answers-now’ corporate environment, many companies have become enamored with quick access to data, and slick MarTech solutions to make sense of their treasure trove of big data.
Yet many c-suites are still underwhelmed with the influence that data is having on decision-making, and companies still struggle to be truly consumer-centric.
What’s missing (or faded) in many companies is a “culture of curiosity”: we’ll briefly discuss six factors that can restore true, intentional curiosity and drive your curious people to apply science, intuition and an inquisitive mindset to unlock insight that impacts your growth.
Research Thinking – Your career Superpower!
This presentation by Sue York forms part of the New Thinking in Insights - Asia Pacific Event hosted by NewMR.org.
To listen to the recording, please access via NewMR.org/play-agan.
Description:
Think differently about what it means to be a researcher. With the increasing democratisation of research in organisations, the growth of DIY research, and the rise of automation and AI – it’s time to consider a new way of thinking about your research skills and experience – you’re not a researcher, you’re a #ResearchThinker.
Join this presentation and find out:
- What is #ResearchThinking;
- Why you should develop your #ResearchThinking skills;
- Suggestions for how to develop your #ResearchThinking skills.
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