The document discusses the importance of loyal customers and relationship marketing in the 21st century. It emphasizes focusing on current customers through personalized email communications, rewards programs, and website content instead of constant acquisition of new customers. Loyal, repeat customers are far more valuable to businesses and spending time and resources on building those relationships can generate higher sales, profits, and referrals. The document provides examples of how one marketing company, One Touch eMarketing, helps other businesses strengthen customer relationships through integrated online and email marketing solutions.
Increase webstore conversions through personalised marketingSana Commerce
You can increase sales with personalised marketing. Learn how to make your marketing more effective. Take a look at our On Demand Webinar regarding this topic over here:
http://info.sana-commerce.com/gb_odw_personalised-marketing-great-communication-better-sales.html
10 Reasons Internet Marketing is important for your businessWebConnect Pvt Ltd
Internet marketing is one of the best strategy you can invest in for your business. Learn here about the importance of online marketing and its relevance in today's scenario. A website is a good advertising and marketing tool and a good online presence is vital for its effectiveness. Online marketing presence is an important aspect for driving customers that is often overlooked. With an ever increasing number of Internet users using Google to find the products or services they require, it is essential to ensure a high online presence. Here are top 10 reasons why Internet Marketing is of utmost importance for your business.
Knoxville HUG: Why Personalization Matters and How to Use It to Drive Convers...Knoxville HUG
HubSpot's Sarah Posnak joined our 3rd quarter HubSpot User Group meetup to talk about personalization. Did you know that smart content can help cut the number of steps to conversion?!
17 Stats on the Power of Proactive ProspectingOpenView
As if sales development reps didn’t have their jobs cut out for them already. Response rates are dropping, sales are becoming more complex, and as a result it’s getting more and more difficult to break through to the right person.
But does that mean prospecting is dead? Of course not. In fact, as the sales prospecting stats below show, smart SDRs are drawing on new skills and technology to help them develop a much-needed edge.
So don’t just sit there — jump on your leads, get to them first, leverage your network for referrals and connections, and above all, stay persistent and proactive!
Increase webstore conversions through personalised marketingSana Commerce
You can increase sales with personalised marketing. Learn how to make your marketing more effective. Take a look at our On Demand Webinar regarding this topic over here:
http://info.sana-commerce.com/gb_odw_personalised-marketing-great-communication-better-sales.html
10 Reasons Internet Marketing is important for your businessWebConnect Pvt Ltd
Internet marketing is one of the best strategy you can invest in for your business. Learn here about the importance of online marketing and its relevance in today's scenario. A website is a good advertising and marketing tool and a good online presence is vital for its effectiveness. Online marketing presence is an important aspect for driving customers that is often overlooked. With an ever increasing number of Internet users using Google to find the products or services they require, it is essential to ensure a high online presence. Here are top 10 reasons why Internet Marketing is of utmost importance for your business.
Knoxville HUG: Why Personalization Matters and How to Use It to Drive Convers...Knoxville HUG
HubSpot's Sarah Posnak joined our 3rd quarter HubSpot User Group meetup to talk about personalization. Did you know that smart content can help cut the number of steps to conversion?!
17 Stats on the Power of Proactive ProspectingOpenView
As if sales development reps didn’t have their jobs cut out for them already. Response rates are dropping, sales are becoming more complex, and as a result it’s getting more and more difficult to break through to the right person.
But does that mean prospecting is dead? Of course not. In fact, as the sales prospecting stats below show, smart SDRs are drawing on new skills and technology to help them develop a much-needed edge.
So don’t just sit there — jump on your leads, get to them first, leverage your network for referrals and connections, and above all, stay persistent and proactive!
"I know half of the money I spend is wasted…trouble is I don’t know which half!"
If you feel this quote might correspond with the situation you're in, you should ask the following question:
How to retain your best customers and acquire the new ones without more effectively?
This presentation will answer your questions and show you how to use your data for personalized and more efficient marketing campaigns.
Futurelytics is an easy-to-use affordable retention automation platform for leveraging customer behavior by personalized data-driven marketing campaigns.
15 PPC tips and tricks to help advertisers improve the performance of their paid search campaign.
Check out Trada Reviews here: http://www.trada.com/trada-reviews/
LSA Bootcamp Denver: Increasing Customer Engagement After the Sale (Dex Media)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Denver 5/18/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
LSA Bootcamp Denver: Making the Most of a Limited Marketing Budget (RevLocal)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Denver 5/18/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Compilation of quotes about lead generation, marketing, appointment setting that will inspire you.
Presentation by http://callboxinc.com
Compiled by http://nex-sales.com/
David Cancel's presentation slides from the 2017 Revenue Summit conference. Look back 5-10 years ago, and sales and marketing teams were all focused on this same thing: Attracting website visitors. Back then, everyone was asking questions like…How do I rank higher in search? How frequently should I be posting on social media sites? How long should my emails subject line be?
Some people are still asking these questions today, but for the most part these are questions that we’ve already found the answers to.People have figured out how to attract attention and get awareness and get people to their websites, thanks in part to all of the technology that’s been developed: marketing automation software, social media management software, blogging software with built-in SEO tools, and the list goes on.
That was the first wave in sales and marketing.
Now it’s time to move on to the next wave.
Inbound vs. Outbound the Marketing Battle that Could cost your Entire Revenue...Radius
Inbound and outbound marketing don't always mesh well within organizations. We took a step back to understand why, and in the process discovered how vital it is for organizations to use them together.
CASE STUDY: How Pega used the changing B2B buyer journey and persona's to tra...B2B Marketing
B2B SUMMIT 2014 - CASE STUDY: How Pega used the changing B2B buyer journey and persona's to transform the way we engage with our customers and prospects.
Outperform your competition with Customer EngagementTrustpilot
This webinar will show you how customer engagement leads to tangible business benefits, can lead to further revenue-driving initiatives such as customer advocacy, referral marketing, and more. We also share tactical tips and strategies for initiating and optimizing a customer engagement strategy.
Overcome Holiday Marketing Challenges: How to Make the Best Use of Your Next ...Tinuiti
In this webinar, our Growth Media experts partnered with influencer marketing tool AspireIQ to discuss how you can get the best use out of your marketing spend during the holiday season, and see great results during a critical time of year.
How Small Business Owners Can Nurture Their Warm Leads OutboundEngine
Here's a link to the webinar recording: http://outbnd.it/19x4scu
Small business owners have leads, whether they're past customers or new warm leads. Either way, there's a knowledge gap to be filled and we can help. We put together a webinar to help SMB owners out to figure out what to do with warm leads.
The slides will go over:
- Content Marketing & Lead Nurturing Overview
- Campaign Follow-up Tips & Tricks
- Campaign Performance Basics
- Leveraging Social Media
What does it take to grow your customer base from 0 to 25,000 in just 2 years and multiply both revenue and clients 10X in 3?
In this webinar, find out the lead generation strategies behind these 2 REAL growth stories of startups LeadPages and WordStream. Conversion Educator Tim Paige and Founder and CTO of WordStream Larry Kim reveal the secrets and tactics behind their almost unbelievable success.
You’ll walk away with a trifecta of know-how:
-3 lessons learned from processing over 4 MILLION opt-ins per month
-3 ways to exponentially increase conversions with paid search advertising
-The 3 most important landing page elements to test
For more information, visit www.wordstream.com.
Learn how to create the Ultimate Lead Machine, an Automated Marketing ecosystem that attracts qualified leads through an integrated marketing strategy, nurtures those leads by delivering the right personalized message at the right time, and scores the interactions to deliver ready buyers, for the first purchase and the next.
This Presentation from Webtech Learning - Web Education Academy represents that why the use of digital marketing is not the only investment-wise decision but also an effective marketing channel that can help you grow your business.
Is driving local holiday traffic your number one goal right now?
SMS (or text messaging) is the only marketing channel with a 97% open rate, according to research from messaging platform Podium.
And now, you can use it this holiday season to drive foot traffic and online sales.
In this webinar, you’ll get eight actionable tips and tricks to create effective SMS campaigns and improve the ROI of your marketing this holiday season.
Watch this webinar to learn how to:
Grow your SMS opt-in list for the holidays.
Optimize conversions for the holiday shopping season.
Create effective SMS messaging that converts recipients of texts into customers.
Holiday sales are anticipated to skyrocket this holiday season due to people seeing friends and family for the first time in a while. More than a third of consumers plan to increase their spending in 2021. Don’t overlook the power of text messages as a holiday marketing strategy.
Join Matt Boyce, Senior Director of Partner Marketing at Podium, as he shares practical and effective tips for SMS marketing this holiday season.
Email marketing - Build loyalty and level up slidesLaura Thwaites
Join us for a special masterclass on how to boost customer loyalty in your email campaigns. We'll be joined by email marketing legend Kath Pay, Founder and CEO of Holistic Email Marketing. Kath lives and breathes email marketing and is recognized as an international email marketing thought leader. This is one session not to miss!
The Ultimate Guide to Customer Loyalty in 2017Margaret Link
For brick-and-mortar businesses, building true customer loyalty is both an art and a science. At Thanx, we're bringing you the stats, tools, and takeaways to help you capture data that grows business through customer loyalty.
"I know half of the money I spend is wasted…trouble is I don’t know which half!"
If you feel this quote might correspond with the situation you're in, you should ask the following question:
How to retain your best customers and acquire the new ones without more effectively?
This presentation will answer your questions and show you how to use your data for personalized and more efficient marketing campaigns.
Futurelytics is an easy-to-use affordable retention automation platform for leveraging customer behavior by personalized data-driven marketing campaigns.
15 PPC tips and tricks to help advertisers improve the performance of their paid search campaign.
Check out Trada Reviews here: http://www.trada.com/trada-reviews/
LSA Bootcamp Denver: Increasing Customer Engagement After the Sale (Dex Media)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Denver 5/18/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
LSA Bootcamp Denver: Making the Most of a Limited Marketing Budget (RevLocal)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Denver 5/18/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Compilation of quotes about lead generation, marketing, appointment setting that will inspire you.
Presentation by http://callboxinc.com
Compiled by http://nex-sales.com/
David Cancel's presentation slides from the 2017 Revenue Summit conference. Look back 5-10 years ago, and sales and marketing teams were all focused on this same thing: Attracting website visitors. Back then, everyone was asking questions like…How do I rank higher in search? How frequently should I be posting on social media sites? How long should my emails subject line be?
Some people are still asking these questions today, but for the most part these are questions that we’ve already found the answers to.People have figured out how to attract attention and get awareness and get people to their websites, thanks in part to all of the technology that’s been developed: marketing automation software, social media management software, blogging software with built-in SEO tools, and the list goes on.
That was the first wave in sales and marketing.
Now it’s time to move on to the next wave.
Inbound vs. Outbound the Marketing Battle that Could cost your Entire Revenue...Radius
Inbound and outbound marketing don't always mesh well within organizations. We took a step back to understand why, and in the process discovered how vital it is for organizations to use them together.
CASE STUDY: How Pega used the changing B2B buyer journey and persona's to tra...B2B Marketing
B2B SUMMIT 2014 - CASE STUDY: How Pega used the changing B2B buyer journey and persona's to transform the way we engage with our customers and prospects.
Outperform your competition with Customer EngagementTrustpilot
This webinar will show you how customer engagement leads to tangible business benefits, can lead to further revenue-driving initiatives such as customer advocacy, referral marketing, and more. We also share tactical tips and strategies for initiating and optimizing a customer engagement strategy.
Overcome Holiday Marketing Challenges: How to Make the Best Use of Your Next ...Tinuiti
In this webinar, our Growth Media experts partnered with influencer marketing tool AspireIQ to discuss how you can get the best use out of your marketing spend during the holiday season, and see great results during a critical time of year.
How Small Business Owners Can Nurture Their Warm Leads OutboundEngine
Here's a link to the webinar recording: http://outbnd.it/19x4scu
Small business owners have leads, whether they're past customers or new warm leads. Either way, there's a knowledge gap to be filled and we can help. We put together a webinar to help SMB owners out to figure out what to do with warm leads.
The slides will go over:
- Content Marketing & Lead Nurturing Overview
- Campaign Follow-up Tips & Tricks
- Campaign Performance Basics
- Leveraging Social Media
What does it take to grow your customer base from 0 to 25,000 in just 2 years and multiply both revenue and clients 10X in 3?
In this webinar, find out the lead generation strategies behind these 2 REAL growth stories of startups LeadPages and WordStream. Conversion Educator Tim Paige and Founder and CTO of WordStream Larry Kim reveal the secrets and tactics behind their almost unbelievable success.
You’ll walk away with a trifecta of know-how:
-3 lessons learned from processing over 4 MILLION opt-ins per month
-3 ways to exponentially increase conversions with paid search advertising
-The 3 most important landing page elements to test
For more information, visit www.wordstream.com.
Learn how to create the Ultimate Lead Machine, an Automated Marketing ecosystem that attracts qualified leads through an integrated marketing strategy, nurtures those leads by delivering the right personalized message at the right time, and scores the interactions to deliver ready buyers, for the first purchase and the next.
This Presentation from Webtech Learning - Web Education Academy represents that why the use of digital marketing is not the only investment-wise decision but also an effective marketing channel that can help you grow your business.
Is driving local holiday traffic your number one goal right now?
SMS (or text messaging) is the only marketing channel with a 97% open rate, according to research from messaging platform Podium.
And now, you can use it this holiday season to drive foot traffic and online sales.
In this webinar, you’ll get eight actionable tips and tricks to create effective SMS campaigns and improve the ROI of your marketing this holiday season.
Watch this webinar to learn how to:
Grow your SMS opt-in list for the holidays.
Optimize conversions for the holiday shopping season.
Create effective SMS messaging that converts recipients of texts into customers.
Holiday sales are anticipated to skyrocket this holiday season due to people seeing friends and family for the first time in a while. More than a third of consumers plan to increase their spending in 2021. Don’t overlook the power of text messages as a holiday marketing strategy.
Join Matt Boyce, Senior Director of Partner Marketing at Podium, as he shares practical and effective tips for SMS marketing this holiday season.
Email marketing - Build loyalty and level up slidesLaura Thwaites
Join us for a special masterclass on how to boost customer loyalty in your email campaigns. We'll be joined by email marketing legend Kath Pay, Founder and CEO of Holistic Email Marketing. Kath lives and breathes email marketing and is recognized as an international email marketing thought leader. This is one session not to miss!
The Ultimate Guide to Customer Loyalty in 2017Margaret Link
For brick-and-mortar businesses, building true customer loyalty is both an art and a science. At Thanx, we're bringing you the stats, tools, and takeaways to help you capture data that grows business through customer loyalty.
ICEW 2013 Amanda Cromhout - Big Data: the key to making customer-centric cha...TheFocusGroup
Regardless of the type of organisation, you need to mine your data to provide a truly customer-centric offering. Your data should be at the heart of your product strategy. Amanda encourages organisations to explore under the tip of the iceberg, diving deep into the data you hold on them to maximise your sales and profits.
Discovering new drive for Business Growth: Digital MarketingLee Myeongho
Learn how to reach, engage and convert your target audience into customers. The talk is aimed at promoting the value of digital marketing and discussing how you can improve your marketing capability by following the step-by-step process that brings your business to the next level.
eCommerce companies have been successfully using email marketing to outreach their customers across the world. They have a well-planned strategic email marketing plan to make the right connection with the customers. This whitepaper talks about how various eCommerce giants like Amazon and eBay are using email marketing with new and old customers to keep them engaged. You would also find some email template examples, in this whitepaper, commonly used in eCommerce email marketing.
Subscribe Now: How Subscriptions Can Drive Recurring Revenue & Customer LoyaltyTinuiti
Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
How does Staples manage marketing to small businesses in the digital age? Advice and insights for CMO's on how to position themselves and their companies as marketing continues to evolve.
Are you flying blind when it comes to growing your eCommerce business? Despite the fact that online shopping is infinitely more trackable than brick-and-mortar, we find that most executives and business owners still don't focus on proven metrics to grow their online revenue and valuation. As a result, their business doesn't grow as fast as it should.
In this webinar with AddShoppers and RJMetrics, you'll learn:
•Why emphasizing analytics is crucial for increasing online revenue
•The 6 top metrics growth focused eCommerce marketers should be tracking and improving
•How to integrate data analysis into your workflow
Beyond Email: How Loyalty Programs and SMS Can Help You Win the Hearts and M...Tinuiti
Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
Acquire More Clients with Marketing AutomationMarketo
For too long, financial services marketing departments have been seen as a cost center. It’s time to prove—and improve—marketing’s contribution to the bottom line using marketing automation and metrics that matter. Watch Joe Paone, Director of Marketing at Marketo, as we discuss how segmentation strategies, behavior scoring, and marketing analytics can help you prove ROI on marketing programs and acquire more clients.
Angie Kilbourne, ASA's manager of Web Operations, examines how the independent automotive repair and service shop can compete against the likes of automakers, chains and discount stores with some timely tips and cost-effective strategies.
Exploring Montreal's Artistic Heritage Top Art Galleries and Museums to VisitSpade & Palacio Tours
Montreal boasts a vibrant artistic heritage, showcased in its top art galleries and museums. From the expansive collections at the Montreal Museum of Fine Arts to the cutting-edge exhibits at the Musée d'art contemporain, discover the city's rich cultural landscape. Experience dynamic street art, indigenous works, and contemporary pieces, reflecting Montreal's diverse and innovative art scene.
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
MC INTERNATIONALS | TRAVEL COMPANY IN JHANGAshBhatt4
Experience the world with MC Internationals travel and tourism. From foreign getways to cultural concentration, we tailor unforgettable journeys for every traveler. Let us turn your dream into reality and create lasting memories. Explore with us today. #TRAVEL,COMPANY #BEST,TRAVEL,COMPANY #VISIT,VISA #EMPLOYMENT,VISA #STUDY,VISA #HAJJ,AND,UMRAH
Its running cost is among the diverse vital aspects you must consider before buying an electric scooter. Calculate the cost of getting e-scooter charge for your regular usage to calculate its economic efficiency, similar to people who investigate the mileage of petrol or diesel-driven scooters.
LUXURY TRAVEL THE ULTIMATE TOKYO EXPERIENCE FROM SINGAPORE.pdfDiper Tour
Get off on the most luxurious Tokyo itinerary from Singapore. Experience Tokyo’s sophisticated modernism and rich tradition with first-class travel, sumptuous lodging, fine food, and special tours. Savor the finest that this energetic city has to offer for an experience that will never be forgotten.
How To Change Name On Volaris Ticket.pdfnamechange763
How to change name on Volaris ticket? This is one of the most common questions asked by travelers flying with Volaris Airlines. The mentioned details can help you with your name rectification on the airline ticket. If you are still facing difficulties call the consolidation desk at +1-800-865-1848.
During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
Antarctica- Icy wilderness of extremes and wondertahreemzahra82
In this presentation, we delve into the captivating realm of Antarctica, Earth's southernmost continent. This icy wilderness stands as a testament to extremes, with record-breaking cold temperatures and vast expanses of pristine ice. Antarctica's landscape is dominated by towering glaciers, colossal icebergs, and expansive ice shelves. Yet, amidst this frozen expanse, a rich tapestry of unique wildlife thrives, including penguins, seals, and seabirds, all finely attuned to survive in this harsh environment. Beyond its natural wonders, Antarctica also serves as a vital hub for scientific exploration, providing invaluable insights into climate change and the Earth's history
The Cherry Blossom season in Hunza begins in the second week of March and lasts until the end of April, varying with altitude. During this enchanting period, tourists from around the world flock to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates visitors.
About the Company:
The Cherry Blossom season in Hunza starts in the second week of March and extends until the end of April, depending on the altitude. During this enchanting period, tourists from around the globe travel to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates all who visit. For the best experience, join Hunza Adventure Tours, the top tour company in Pakistan, and immerse yourself in this breathtaking seasonal spectacle.
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4 DAYS MASAI MARA WILDEBEEST MIGRATION SAFARI TOUR PACKAGE KENYABush Troop Safari
Join our 4-day Masai Mara Wildebeest Migration Safari in Kenya. Witness the incredible wildebeest migration, enjoy exciting game drives, and stay in comfortable lodges. Get up close and personal with one of nature's most amazing exhibits! Book Your Safari Today at - https://bushtroop-safaris.com/
London Country Tours, the foremost travel partner offers customized Stonehenge tours from London coming with private tour guides and direct access to the inner circles. Visit: https://www.londoncountrytours.co.uk/tour/tours-to-stonehenge-oxford/
Discover Palmer, Puerto Rico, through an immersive cultural tour that unveils its rich history and vibrant traditions. Experience lively festivals, savor authentic cuisine, and explore local markets. Visit historical landmarks, museums, and stunning colonial architecture. Engage with friendly locals, enjoy live music, and hike scenic nature trails, all while participating in cultural workshops and discovering unique artisan crafts.
Discover the wonders of the Wenatchee River with a variety of river tours in Monitor, WA. Whether you're seeking thrilling whitewater rafting, peaceful kayaking, family-friendly float trips, or scenic sunset cruises, there's something for everyone. Enjoy fishing, wildlife spotting, bird watching, and more in this beautiful natural setting, perfect for outdoor enthusiasts and families alike.
2. “ Barak Obama becomes first President in history to win an election by leveraging the power of the internet through online social networking.” One Touch eMarketing MySpace Friends? 1,323,746 One Touch eMarketing
3. Loyal customers are just waiting to be found. They have already invested in your products or services and are just waiting to be noticed. Before you begin planning your budget for new acquisitions, understand the investors who have purchased stock in your future." One Touch eMarketing
4. 20 th Century Marketing Market to 5000 to reach 500 21 st Century Marketing Personally Market to 500 to Influence 5,000 Who influence 50,000 Who Influence 5,000,000 It’s Time
5. 21 st Century Marketing 5,000 People That Want to Hear Your Message More Valuable Than 5,000,000 Who Don’t The New Math
6. ► Loyal customers are invested in your history and future success ► Pricing. You negotiate prices with satisfied customers. You negotiate costs with loyal customers ► Payment. Satisfied customer pay at their discretion. Loyal customers pay on time What is a Loyal Customer? 1
7. ► Contract. You will need a contract to keep many satisfied customers in place. You have a virtual lifetime contract with your loyal customers ► Competitive data. Your satisfied customers are seeking competitive data. Your loyal customers are sharing competitive data ► Perception. Satisfied customers perceive you as a commodity provider. Loyal customers perceive you as a partner What is a Loyal Customer? 2
8. ► Turnover. You will experience turnover rates of 15% or higher with satisfied customers. The turnover rate of loyal customers will be less than 5% and will be for reasons out of your control ► Difficult times. Satisfied customers will leave you. Loyal customers will stay by your side ► Referrals. Satisfied customers become referrals of your competitors. Loyal customers willingly provide referrals to you What is a Loyal Customer? 3
9. ► Repeat customers spend 60% more than new customers ► Referrals among repeat customers are 107% greater than non-customers ► It costs 6 times more to sell something to a prospect than to sell that same thing to a customer ► Customers who belong to a loyalty program visit twice as often and spend 4 times as much as those that don’t Who is a Loyal Customer?
10. Web Email Marketing Social Networking MySpace WordPress YouTube Twitter Social Networking Search Engine Optimization 21 st Century Marketing
11. “ In the middle of difficultly lies opportunity.” Albert Einstein
12. “ It’s time to give your customers what they want – not the other way around” Albert Einstein Victor Coll x
13. In a recession like this [or no matter when], marketers should focus on the measurability of their online and social applications and think in terms of building long-term assets… … not one-off campaigns to boost quarterly sales. Josh Bernoff – Forrester Research You Should Be Bullish in A Recession
14. Sales & Profits Investment ($ and time) Keep current relationships strong while looking for new business Most new and growing businesses focus on acquisition Most profits are generated by repeat customers The Power of Relationships
15. Full Service eMarketing Solutions Provider Web Design Email Marketing Social Networking Design MySpace WordPress YouTube Twitter Social Networking Design SEO Services Who We Are 1
16. Fully Integrated Solutions Web Design Email Marketing Social Networking Design SEO Services Web Design Web Design Who We Are 2
17. … to Help You Get the Most Return from your Investment eMarketing Consulting Who We Are 3
19. ► Email delivers one of the lowest costs per order ► Email's ROI index is 70 percent higher than any other direct-response marketing vehicle DMA, 2006 ► 83% of marketers surveyed said that they thought 2007 ROI for Email will increase over last year Datran Media Research Email Marketing 1
20. ► B2C marketers will spend 11% of total marketing budget on email marketing in 2007 DMA, Nov 2006 ► B2B marketers will allocate 6.5% of their marketing budget to email marketing in 2007 DMA, Nov 2006 ► 45% say best performing online advertising tactic is emailing your in-house list CMO Council, 2006 Email Marketing 3
21. For every dollar spent on Email marketing in 2007, marketers can expect an estimated Return on Investment. Direct Marketing Association, 2007 $48.29 ??? Return on Investment
22. ► Email has reached almost universal penetration, with 97% of consumers & 94% of marketers using the channel Forrester, 2007 ► 87% of Consumers online time is spent reading their emails Jupiter Research ► 82% of marketers choose email marketing as the most important advertising media they planned to use in 2008 Datran Media, 2008 Whose Using Email For Marketing? 1
23. ► 81% of marketers planned to increase spending on email marketing in 2007 Alterian, 2007 ► US spending on email advertising will grow to $2.1 billion by 2012 from $1.2 billion in 2007 JupiterResearch, 2007 Whose Using Email for Marketing? 2
26. ► Full Service Email Solutions Provider ► Our Solutions are designed to recruit, develop, and motivate relationships with our clients most valuable customers ► Our solution's strengthen customer relationships through value and trust, in turn, increasing profits . How We Do It 1