The document discusses how attitudes and technologies have reshaped shopping. It includes sections on the changing shopper context, the collision of old and new approaches, the shift from e-commerce to everywhere commerce, and closing thoughts. Panelists from Google, FedEx Office, and Kroger discuss these issues. The presentation promotes an upcoming leadership talk on turning marketing valleys into peaks through a new engagement model.

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Shopper
The
Future
– Second
level
• Third
level
How
ABtudes
and
Technologies
Reshaped
the
Way
We
Shop
– Fourth
level
Moderator:
Craig
Wood
» Fi9h
level
of
Advisory
Services
Head
October
15,
2013
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– Second
level
• Third
level
– Fourth
level
» Fi9h
level
2
Craig
Wood
Head
of
Advisory
Services
10/16/13
2

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– Second
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A strategic insight
• Third
level
& innovation consultancy
– Fourth
level
» Fi9h
level
A mix of marketing and innovation

consultants, researchers and futures experts
 Teams in Europe, North America, Latin
America, and Asia
 A Kantar company within WPP
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4. Our
Panelists
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• Third
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» Fi9h
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John Breen
Head of Industry, Retail
Google
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Kim Dixon
EVP and COO
FedEx Office
!
Matt Thompson
Dir, Digital and
E-Commerce
The Kroger Company
4

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– Second
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• Third
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The
old
and
new
are
colliding
– Fourth
level
» Fi9h
level
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The
shopper
context
has
changed
for
good
– Second
level
• Third
level
– Fourth
level
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level
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ttext
change
that
will
“We
overes/mate
he
styles
– Second
level
next
two
years
and
occur
in
the
• Third
level
underes/mate
the
change
that
will
occur
– Fourth
level
in
the
n» Fi9h
en”
ext
tlevel
Bill
Gates
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From
‘e-­‐commerce’
to
‘everywhere
commerce’
• Third
level
– Fourth
level
» Fi9h
level
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Closing
thoughts
– Fourth
level
» Fi9h
level
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“The
glevel
reatest
danger
in
Emes
of
• Third
turbulence
is
not
the
turbulence;
it
is
– Fourth
level
to
act
» Fi9h
level
with
yesterday's
logic”
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Peter
Drucker
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12. Thanks
to
our
Panelists
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John Breen
Head of Industry, Retail
Google
12
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Kim Dixon
EVP and COO
FedEx Office
!
Matt Thompson
Dir, Digital and
E-Commerce
The Kroger Company
12

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Follow
the
Money:
•
Turning
Valleys
into
Peaks
Through
a
New
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Model
of
Marke/ng
Engagement
and
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Consumer
Choice
– Second
level
• Third
level
– Fourth
level
» Fi9h
l presentation
leadershipevel
Thought
from
J. Walker Smith, Executive Chairman
Tuesday at 4:15 p.m.
Location: Room W184bc
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14. To
download
info
from
today’s
session:
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The
New
Rules
for
Retail
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The
– Second
level
Future
• Third
level
Shopper
– Fourth
level
Report
» Fi9h
level
www.thefuturescompany.com/DMA
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