SlideShare a Scribd company logo
 Agree onsitemapandpotential content allotment,businessgoals, competitive analysis
(SEMRush),assetinventory,currentstatus/effectivenessof currentefforts
 Reviewhistorical analytics,use google adwordstool planner,ubersuggest/keywordtool.io,
soovle,social listeningforproposedviral content
 Understandthe mostcompetitive searchesforproposedlandingpages(GoogleKeyword
Planner)
 Onsite buildoutandresearchcomprisedof synonymsandclose variants
 Term frequency - inversedocumentfrequency(tf-idf) –relationshipbetweentermusage in
regardsto multiple documentsets.
 Co-occurrence andphrase basedindexing(currentsuggestedtool bottlenose) certainphrases
tendto predictotherphrases
 Semanticdistance andtermrelationships(titles, headings,same paragraphterms,itemsinlist
placement,etc.)
 Researcharoundtopicsand themesandnotsimplykeywords
 Page segmentation(maintargetedcopyinbody)
 Entitysalience (similartolatentderelictallocation) lsikeywords.com (relationshipsbetweensets
of termsandphrasesinrelationtoeach other)
 Mappingterms,phrases,topicsbyneedstatesinfunnel (awareness,familiarity,consideration,
decision/action,loyalty)
 Balance terms/phrasestocover multiple typesof searches
(navigational,informational,transactional)
 Make sure to cover/ touch points& emotional experience
(skepticism,affirmation,validation,trust)
 Alsodefine whattype of copy(new,rewrite,optimizecurrent) If brickandmortar locations
determine Geofocuses,individual page URLs,headings,internallinkinganchors,internal linking
destinationURLs,metas
 Breakdowntarget to smallerlevel dependingonthe productorservice segment, cohort,
personaetc.(have inmindwhattarget marketis)

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Future Proof SEO Onsite Process For 2017 and Beyond Created by Nova Zora Digital CEO Roman Prokpchuk

  • 1.  Agree onsitemapandpotential content allotment,businessgoals, competitive analysis (SEMRush),assetinventory,currentstatus/effectivenessof currentefforts  Reviewhistorical analytics,use google adwordstool planner,ubersuggest/keywordtool.io, soovle,social listeningforproposedviral content  Understandthe mostcompetitive searchesforproposedlandingpages(GoogleKeyword Planner)  Onsite buildoutandresearchcomprisedof synonymsandclose variants  Term frequency - inversedocumentfrequency(tf-idf) –relationshipbetweentermusage in regardsto multiple documentsets.  Co-occurrence andphrase basedindexing(currentsuggestedtool bottlenose) certainphrases tendto predictotherphrases  Semanticdistance andtermrelationships(titles, headings,same paragraphterms,itemsinlist placement,etc.)  Researcharoundtopicsand themesandnotsimplykeywords  Page segmentation(maintargetedcopyinbody)  Entitysalience (similartolatentderelictallocation) lsikeywords.com (relationshipsbetweensets of termsandphrasesinrelationtoeach other)  Mappingterms,phrases,topicsbyneedstatesinfunnel (awareness,familiarity,consideration, decision/action,loyalty)  Balance terms/phrasestocover multiple typesof searches (navigational,informational,transactional)  Make sure to cover/ touch points& emotional experience (skepticism,affirmation,validation,trust)  Alsodefine whattype of copy(new,rewrite,optimizecurrent) If brickandmortar locations determine Geofocuses,individual page URLs,headings,internallinkinganchors,internal linking destinationURLs,metas  Breakdowntarget to smallerlevel dependingonthe productorservice segment, cohort, personaetc.(have inmindwhattarget marketis)