This document discusses semantic search, machine learning, and AI in Google's latest algorithms. It explains what semantic search and machine learning are and how search engines use machine learning. It discusses how machine learning can find patterns in URLs and page content, analyze search and classification phrases, identify synonyms and word connections, and provide customized alerts. The document also covers natural language processing and how search engines understand content, as well as topics like Google BERT and how to write better optimized texts.
Semantic search uses language processing to analyze the meaning of content and search queries to return more relevant results. It involves classifying content using taxonomies, identifying named entities, extracting relationships between entities, and matching these based on meaning. Implementing semantic search requires preparing content through classification, metadata, and information architecture, as well as technologies for semantic tagging, entity extraction, triple stores, and integrating these capabilities with existing search and content management systems.
Technical Whitepaper: A Knowledge Correlation Search Engines0P5a41b
For the technically oriented reader, this brief paper describes the technical foundation of the Knowledge Correlation Search Engine - patented by Make Sence, Inc.
This document presents the Duet model for document ranking. The Duet model uses a combination of local and distributed representations of text to perform both exact and inexact matching of queries to documents. The local model operates on a term interaction matrix to model exact matches, while the distributed model projects text into an embedding space for inexact matching. Results show the Duet model, which combines these approaches, outperforms models using only local or distributed representations. The Duet model benefits from training on large datasets and can effectively handle queries containing rare terms or needing semantic matching.
his talk will feature some of my recent research into the alternative uses for Solr facets and facet metadata. I will develop the idea that facets can be used to discover similarities between items and attributes in a search index, and show some interesting applications of this idea. A common takeaway is that using facets and facet metadata in non-conventional ways enables the semantic context of a query to be automatically tuned. This has important implications for user-centric and semantically focused relevance.
As the volume of content continues to grow exponentially helping search engines to understand context and the topical themes within your site is increasingly important. Understanding some of the concepts are covered and also ways to utilise these in your marketing strategy.
The document discusses modern on-page search engine optimization factors. It describes how search engines measure query-document similarity using sophisticated query and document models to determine relevance. This relevance determination is separate from but related to final search result ranking. Relevance is based on decades of information retrieval research and is resistant to algorithm changes. The document provides recommendations for optimizing pages to target broad related keyword sets rather than individual keywords.
The slides discuss the research agenda for search of the semantic web and current available search tools. The slides were prepared for an audience of information
This document discusses semantic search, machine learning, and AI in Google's latest algorithms. It explains what semantic search and machine learning are and how search engines use machine learning. It discusses how machine learning can find patterns in URLs and page content, analyze search and classification phrases, identify synonyms and word connections, and provide customized alerts. The document also covers natural language processing and how search engines understand content, as well as topics like Google BERT and how to write better optimized texts.
Semantic search uses language processing to analyze the meaning of content and search queries to return more relevant results. It involves classifying content using taxonomies, identifying named entities, extracting relationships between entities, and matching these based on meaning. Implementing semantic search requires preparing content through classification, metadata, and information architecture, as well as technologies for semantic tagging, entity extraction, triple stores, and integrating these capabilities with existing search and content management systems.
Technical Whitepaper: A Knowledge Correlation Search Engines0P5a41b
For the technically oriented reader, this brief paper describes the technical foundation of the Knowledge Correlation Search Engine - patented by Make Sence, Inc.
This document presents the Duet model for document ranking. The Duet model uses a combination of local and distributed representations of text to perform both exact and inexact matching of queries to documents. The local model operates on a term interaction matrix to model exact matches, while the distributed model projects text into an embedding space for inexact matching. Results show the Duet model, which combines these approaches, outperforms models using only local or distributed representations. The Duet model benefits from training on large datasets and can effectively handle queries containing rare terms or needing semantic matching.
his talk will feature some of my recent research into the alternative uses for Solr facets and facet metadata. I will develop the idea that facets can be used to discover similarities between items and attributes in a search index, and show some interesting applications of this idea. A common takeaway is that using facets and facet metadata in non-conventional ways enables the semantic context of a query to be automatically tuned. This has important implications for user-centric and semantically focused relevance.
As the volume of content continues to grow exponentially helping search engines to understand context and the topical themes within your site is increasingly important. Understanding some of the concepts are covered and also ways to utilise these in your marketing strategy.
The document discusses modern on-page search engine optimization factors. It describes how search engines measure query-document similarity using sophisticated query and document models to determine relevance. This relevance determination is separate from but related to final search result ranking. Relevance is based on decades of information retrieval research and is resistant to algorithm changes. The document provides recommendations for optimizing pages to target broad related keyword sets rather than individual keywords.
The slides discuss the research agenda for search of the semantic web and current available search tools. The slides were prepared for an audience of information
Recent Trends in Semantic Search TechnologiesThanh Tran
The document discusses semantic search and provides examples of innovative semantic search applications. It describes Peter Mika as a senior research scientist at Yahoo who leads semantic search research. Thanh Tran is introduced as the CEO of Semsolute, a semantic search technologies company. The agenda outlines why semantic search is important given the rise of semantic data on the web. It then defines semantic search and discusses different types of semantic models that can be used. Examples of semantic search applications presented include entity search, factual search, relational search, semantic auto-completion, results aggregation, and conversational search. Technological components like query interpretation, ranking, aggregation, and presentation are also outlined.
This document summarizes a presentation on semantic search given by Peter Mika from Yahoo! Research, Spain and Thanh Tran from Semsolute, Germany. It discusses why semantic search is needed to address complex queries, describes what semantic search is and how it uses semantic models, and provides examples of innovative semantic search applications such as entity search, relational search, and conversational search. It also outlines some of the main technological building blocks used in semantic search systems, including entity recognition, ranking, aggregation, and knowledge graph construction and exploration techniques.
The document discusses resource representation in federated and aggregated search systems. In federated search, resources need to be represented so systems know what documents each collection contains. Cooperative environments allow for comprehensive statistics, while uncooperative systems use query-based sampling. Representations include term statistics, collection sizes, and sample documents. Adaptive sampling techniques aim to improve representation quality over time.
E-commerce Search Engine with Apache Lucene/SolrVincenzo D'Amore
An introduction to the Search World with a special eye to E-Commerce by passing Apache Lucene and Solr. Explaining how and why to use a search engine, explaining what are the differences between rdbms and full text search, between the common search and the search applied to the e-commerce world. Also explaining what are the salient differences between Lucene and Solr.
How is organized data used by some web players having not the best intentions? How can tools that try to help individual authors be subverted by spammers? Also, how does Zemanta work and why are we interested in this topic.
How is organized data used by some web players having not the best intentions?
How can tools that try to help individual authors be subverted by spammers?
Also, how does Zemanta work and why are we interested in this topic.
The document discusses how content analytics can enhance search capabilities. It provides examples of how key phrases, collocations, and statistically improbable phrases can be used to power related searches, cluster results, and enable faceted search. Beyond search, these content analytics techniques can be applied to applications like product recommendations, social media analysis, and customer experience analytics.
The document discusses guidelines for data transformation in tourism. It recommends using mapping tools that automatically map data structures in the short term. In the long term, it recommends using semantic web technologies to name and represent resources so that mapping can be done automatically. It also recommends building ontologies to describe domains of interest so that data can be linked or merged.
Liquid Query: Multi-domain Exploratory Search on the WebAlessandro Bozzon
The document summarizes the Liquid Queries approach for multi-domain exploratory search across the web. Liquid Queries allows users to formulate queries across multiple semantic domains through an iterative process of querying services, exploring results, and refining queries. It aggregates results from different search services and domains, highlights the contribution of each, and allows joining results based on structural information. Key aspects include the Liquid Query template and life cycle, backend implementation using YQL, and demonstrations of the prototype. Future work aims to improve user evaluation, interactions, and personalization.
TEXT MINING-TAPPING HIDDEN KERNELS OF WISDOMITC Infotech
This document discusses the benefits of text mining for organizations. It describes how text mining can analyze large amounts of text data through techniques like document classification, information retrieval, word frequency analysis, sentiment analysis, and topic modeling to provide meaningful insights. These insights can help with tasks like root cause analysis, competitive strategy development, and enhancing customer experience. The document provides an overview of the text mining process and examples of how organizations in different industries can utilize text mining.
The document provides an overview of search engine optimization (SEO) concepts, including:
1) The importance of SEO for driving online and offline sales.
2) How search engines work and are composed of web crawlers and databases to index web pages.
3) Key factors search engines use to evaluate and rank pages, such as relevance, importance, links, and content.
4) Techniques for improving rankings, like optimizing titles, meta tags, and adding relevant and quality backlinks.
This is a high-level summary of three important ways to help people find information. The slides were presented at Vera Rhoades' information architecture class at the University of Maryland.
Henry stewart dam2010_taxonomicsearch_markohurstWIKOLO
Marko Hurst presented on leveraging taxonomy and metadata for superior search relevancy. He defined taxonomy as hierarchical relationships between categories and subcategories, metadata as data that describes other data, and ontology as associative relationships between concepts. Hurst explained that taxonomy can aid search by restricting it to relevant categories, expanding it to related terms through synonyms and mappings, and providing did-you-mean suggestions. Leveraging both taxonomy and semantic search provides the best results, while taxonomy alone allows searching across metadata and obscure relationships not found through pure text searches.
The document discusses text analysis capabilities in SAP HANA, including full-text search, entity and fact extraction from unstructured text. It provides details on the types of text processing supported, such as search, text mining and analysis. Language support for various text analysis functions is also covered.
Applications of Semantic Technology in the Real World TodayAmit Sheth
Amit Sheth, "Applications of Semantic Technology in the Real World Today," talk given at Semantic Technology Conference, San Jose, CA, March 2005.
This talk reviews real-world applications mainly deployed in financial services industry developed over Semagix Freedom platform described in http://knoesis.org/library/resource.php?id=810 . Technology is based on this patent: "Semantic web and its applications in browsing, searching, profiling, personalization and advertising", http://knoesis.org/library/resource.php?id=843 .
Amit Sheth founded Taalee in 1999, which merged with Voquette in 2002, and then with Semagix in 2004.
The document discusses Google's Knowledge Graph and Knowledge Vault which enhance search results with semantic information about topics. The Knowledge Graph provides structured information and relationships between people, things and events. The Knowledge Vault autonomously gathers information from the web into a database of facts, scoring them for accuracy. It aims to power future artificial intelligence applications. The document also summarizes advanced SEO concepts like keyword usage, semantic relationships and entity salience that search engines utilize to understand content.
The document discusses various topics related to visualizing data including:
- Term frequency-inverse document frequency and how it relates to information retrieval research
- The differences between explanatory and exploratory visualization
- Using data sketches and visualization to tell stories with data
- Examples of visualization techniques like spirals, accession plots, and visualizing structure through signatures
Week 8 slides from the class "Social Web 2.0" I taught at the University of Washington's Masters in Communication program in 2007. Most of the content is still very relevant today. Topics: Social metadata, ratings, and social tagging.
How to Generate Add to Calendar Link using Cal.etYared Ayalew
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
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Recent Trends in Semantic Search TechnologiesThanh Tran
The document discusses semantic search and provides examples of innovative semantic search applications. It describes Peter Mika as a senior research scientist at Yahoo who leads semantic search research. Thanh Tran is introduced as the CEO of Semsolute, a semantic search technologies company. The agenda outlines why semantic search is important given the rise of semantic data on the web. It then defines semantic search and discusses different types of semantic models that can be used. Examples of semantic search applications presented include entity search, factual search, relational search, semantic auto-completion, results aggregation, and conversational search. Technological components like query interpretation, ranking, aggregation, and presentation are also outlined.
This document summarizes a presentation on semantic search given by Peter Mika from Yahoo! Research, Spain and Thanh Tran from Semsolute, Germany. It discusses why semantic search is needed to address complex queries, describes what semantic search is and how it uses semantic models, and provides examples of innovative semantic search applications such as entity search, relational search, and conversational search. It also outlines some of the main technological building blocks used in semantic search systems, including entity recognition, ranking, aggregation, and knowledge graph construction and exploration techniques.
The document discusses resource representation in federated and aggregated search systems. In federated search, resources need to be represented so systems know what documents each collection contains. Cooperative environments allow for comprehensive statistics, while uncooperative systems use query-based sampling. Representations include term statistics, collection sizes, and sample documents. Adaptive sampling techniques aim to improve representation quality over time.
E-commerce Search Engine with Apache Lucene/SolrVincenzo D'Amore
An introduction to the Search World with a special eye to E-Commerce by passing Apache Lucene and Solr. Explaining how and why to use a search engine, explaining what are the differences between rdbms and full text search, between the common search and the search applied to the e-commerce world. Also explaining what are the salient differences between Lucene and Solr.
How is organized data used by some web players having not the best intentions? How can tools that try to help individual authors be subverted by spammers? Also, how does Zemanta work and why are we interested in this topic.
How is organized data used by some web players having not the best intentions?
How can tools that try to help individual authors be subverted by spammers?
Also, how does Zemanta work and why are we interested in this topic.
The document discusses how content analytics can enhance search capabilities. It provides examples of how key phrases, collocations, and statistically improbable phrases can be used to power related searches, cluster results, and enable faceted search. Beyond search, these content analytics techniques can be applied to applications like product recommendations, social media analysis, and customer experience analytics.
The document discusses guidelines for data transformation in tourism. It recommends using mapping tools that automatically map data structures in the short term. In the long term, it recommends using semantic web technologies to name and represent resources so that mapping can be done automatically. It also recommends building ontologies to describe domains of interest so that data can be linked or merged.
Liquid Query: Multi-domain Exploratory Search on the WebAlessandro Bozzon
The document summarizes the Liquid Queries approach for multi-domain exploratory search across the web. Liquid Queries allows users to formulate queries across multiple semantic domains through an iterative process of querying services, exploring results, and refining queries. It aggregates results from different search services and domains, highlights the contribution of each, and allows joining results based on structural information. Key aspects include the Liquid Query template and life cycle, backend implementation using YQL, and demonstrations of the prototype. Future work aims to improve user evaluation, interactions, and personalization.
TEXT MINING-TAPPING HIDDEN KERNELS OF WISDOMITC Infotech
This document discusses the benefits of text mining for organizations. It describes how text mining can analyze large amounts of text data through techniques like document classification, information retrieval, word frequency analysis, sentiment analysis, and topic modeling to provide meaningful insights. These insights can help with tasks like root cause analysis, competitive strategy development, and enhancing customer experience. The document provides an overview of the text mining process and examples of how organizations in different industries can utilize text mining.
The document provides an overview of search engine optimization (SEO) concepts, including:
1) The importance of SEO for driving online and offline sales.
2) How search engines work and are composed of web crawlers and databases to index web pages.
3) Key factors search engines use to evaluate and rank pages, such as relevance, importance, links, and content.
4) Techniques for improving rankings, like optimizing titles, meta tags, and adding relevant and quality backlinks.
This is a high-level summary of three important ways to help people find information. The slides were presented at Vera Rhoades' information architecture class at the University of Maryland.
Henry stewart dam2010_taxonomicsearch_markohurstWIKOLO
Marko Hurst presented on leveraging taxonomy and metadata for superior search relevancy. He defined taxonomy as hierarchical relationships between categories and subcategories, metadata as data that describes other data, and ontology as associative relationships between concepts. Hurst explained that taxonomy can aid search by restricting it to relevant categories, expanding it to related terms through synonyms and mappings, and providing did-you-mean suggestions. Leveraging both taxonomy and semantic search provides the best results, while taxonomy alone allows searching across metadata and obscure relationships not found through pure text searches.
The document discusses text analysis capabilities in SAP HANA, including full-text search, entity and fact extraction from unstructured text. It provides details on the types of text processing supported, such as search, text mining and analysis. Language support for various text analysis functions is also covered.
Applications of Semantic Technology in the Real World TodayAmit Sheth
Amit Sheth, "Applications of Semantic Technology in the Real World Today," talk given at Semantic Technology Conference, San Jose, CA, March 2005.
This talk reviews real-world applications mainly deployed in financial services industry developed over Semagix Freedom platform described in http://knoesis.org/library/resource.php?id=810 . Technology is based on this patent: "Semantic web and its applications in browsing, searching, profiling, personalization and advertising", http://knoesis.org/library/resource.php?id=843 .
Amit Sheth founded Taalee in 1999, which merged with Voquette in 2002, and then with Semagix in 2004.
The document discusses Google's Knowledge Graph and Knowledge Vault which enhance search results with semantic information about topics. The Knowledge Graph provides structured information and relationships between people, things and events. The Knowledge Vault autonomously gathers information from the web into a database of facts, scoring them for accuracy. It aims to power future artificial intelligence applications. The document also summarizes advanced SEO concepts like keyword usage, semantic relationships and entity salience that search engines utilize to understand content.
The document discusses various topics related to visualizing data including:
- Term frequency-inverse document frequency and how it relates to information retrieval research
- The differences between explanatory and exploratory visualization
- Using data sketches and visualization to tell stories with data
- Examples of visualization techniques like spirals, accession plots, and visualizing structure through signatures
Week 8 slides from the class "Social Web 2.0" I taught at the University of Washington's Masters in Communication program in 2007. Most of the content is still very relevant today. Topics: Social metadata, ratings, and social tagging.
Similar to Future Proof SEO Onsite Process For 2017 and Beyond Created by Nova Zora Digital CEO Roman Prokpchuk (20)
How to Generate Add to Calendar Link using Cal.etYared Ayalew
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative