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Semantic Search
Ready to Use?


Dr Victoria Uren
Motivation



“The classic keyword search box exerts a powerful gravitational pull.
Academics and industry researchers need to achieve the intellectual
‘escape velocity’ necessary to revolutionize search. They must invest
much more in bold strategies that can achieve natural-language
searching and answering, rather than providing the electronic
equivalent of the index at the back of a reference book. “

Oren Etzioni, Search needs a shake up, Nature, 4 Aug. 2011, v.476,
pp25-26


“A little semantics goes a long way”
Jim Hendler
Plan


 Introduction - What is semantic search?

 Research Background
    How it works
    Interface types
    Research Issues

 What is usable?
    For web search
    For corporate data management
Introduction
Search as we know it


 Full text search
     TF-IDF & other statistical approaches
     PageRank – exploiting hyperlink graph

 Controlled term search
     OPAC
     MESH etc.

 Other metadata
     Date of publication, author etc.

 Output typically ranked pages, records, documents
Semantic Search
Classic IR perspective


  Improve statistical/link based search of documents / webpages
  by better understanding user’s information need

  Resolve ambiguity
     Clustering

  Query expansion
     Past searches, WordNet etc. to suggest related terms
Semantic Search
Web 3.0 perspective


  Improve search over machine understandable data which
  may, or may not, include annotated documents

  Search for entities (people, products …)

  Search for facts (capital of Georgia?)

  Fuse knowledge from different sources

  Exploit structure of formal knowledge
     Broader / narrower plus much more
Web 3.0 Search is
Metadata search


  So more like
     Searching a relational database
        E.g. an OPAC
     Search of the deep web

  BUT linked data is “heterogeneous”
     Multiple domains mixed together

  Microformats & RDFa are from multiple sources
     Quality & consistency variable
Benefits of Semantic Search


 Machine understandability
    i.e. controlled by “ontologies” so you can reason over it
    Supports entity search

 Ambiguity
    Seat/SEAT

 Broader/narrower
     Exploiting hierarchical class relations

 Complex queries over triples
    E.g. Joint between mild steel and stainless steel

 Heterogeneity
     Mappings between ontologies (silo bridging)
Research Systems
Formal queries over RDF


 SQL-like languages
    SPARQL , SeRQL

 Xpath like languages
    Xquery, Rpath

 Others
    Metalog (controlled English)
    F-logic
    RDF-QBE (query by example)
          James Bailey et al., Web and Semantic Web Query
          Languages: A Survey. Reasoning Web 2005: 35-133
Sample SPARQL

         Subject                                       Object
                              Predicate

SELECT ?x
WHERE { ?x <http://www.w3.org/2001/vcard-rdf/3.0#FN> "John Smith" }

PREFIX vcard:      http://www.w3.org/2001/vcard-rdf/3.0#

SELECT ?y ?givenName
WHERE { ?y vcard:Family "Smith" .
        ?y vcard:Given ?givenName . }


Examples from http://jena.sourceforge.net/ARQ/Tutorial/
Interfaces for Query Generation



  Keyword

  Forms

  Graph based

  Question answering

  Tabular browsers
Keyword based


 Aims to be as close as possible to Google-like keyword search

 Pluses
    Minimal learning curve for users
    Can handle heterogeneity

 Minus
    Query complexity is limited to Entity search & Simple
    triples
SemSearch




 Y. Lei, V. Uren, and E. Motta, A Ranking-Driven
 Approach to Semantic Search, Poster in ASWC 2008
SemSearch


4 matches                     6 matches
(2 classes & 2 individuals)   (relations)




      Total queries generated = 4*6 = 24
             for “News: Victoria“
Forms


 Familiar interface metaphor
   Database search
   Product search

 Plus
    Allows construction of more complex searches

 Minus
    Can’t handle heterogeneous open web - forms need to be
    pre-defined
Graph-based Search


 Aim is to expose the structure of the ontology to the user to
 scaffold query formulation

 Pluses
    Good for single ontology environments
    Helps the user comprehend the domain

 Minuses
    Can become unwieldy with big and complex domains
Question Answering


 Natural language input
    “What is the capital of Georgia?”

 Translation process transforms the natural language into a formal
 query

 Pluses
    Relatively complex queries possible (intersection of 2 triples)
    Can deal with heterogeneity
    User doesn’t need to understand the ontology

 Minuses
    Heavy computation
AquaLog: question answering

What are the           which is,      project, has-            AKT,
projects               projects,      project-member/          Dot.KoM
of Vanessa?            vanessa        has-project-leader,
                                      vanessa
    Natural
                        Linguistic            Logical
   Language                                                       Answer
                          Triple              Triples
     Query




         GATE                  Relation               Semantic
         components            Similarity             match
                               Service
               Lopez, V., Uren, V., Motta, E. and Pasin, M. (2007) AquaLog: An
               ontology-driven question answering system for organizational
               semantic intranets, Journal of Web Semantics, 5, 2, pp. 72-105.
Tabular Browsing


 Start with keyword search expand by browsing through links

 Pluses
    Supports data exploration
    Output as sets of facts

 Minuses
    Not suitable for heterogeneous datasets
    Can be slow
Parallax
(http://www.freebase.com/labs/parallax/)
Research Challenges


 Usability / expressivity trade off

 Heterogeneity
    Ontologies, quality, provenance
    Mapping, filtering

 Security & Privacy
    Personal data, social web

 Scalability
Near Commercial Systems
Usable Web3.0 Tools


  For Web search

  For Corporate data management




NOTE – a personal selection – I’m not endorsing any of these!
Sig.ma (Semantic Information Mashup) http://sig.ma



  Runs off Sindice crawl of pages with embedded RDFa and
  other microformats

  Uses a keyword search for entities

  No attempt at fusion or disambiguation
Web Search -Sig.ma
Google RichSnippets


 Entity data based on microformats, RDFa, microdata
    Reviews
    People
    Products (GoodRelations)
    Businesses & Organizations
    Recipes
    Events
    Video

 Supports entity search, with keyword search & facetted browsing

 Harvested from sites which supply the data in the required formats
Wolfram|Alpha
http://www.wolframalpha.com/




    Focus is on computational knowledge

    Natural language question input

    Uses its own proprietary knowledge base
DBpedia
http://dbpedia.neofonie.de/browse/




    Searches factual information extracted from Wikipedia as RDF

    Facetted browse approach in the home page

    BUT used in many many other research & Open Linked Data
    sites (e.g. Sig.ma)
Usable Web3.0 Tools


 For Web Search

 For Corporate Data Management

    Opportunity for bridging data silos
    Keyword search has never been as good for CMS and
    Intranet as for internet
       Need experts to configure free text search well
       Distribution of terms can be skewed – impossible to
       configure
    Web3.0 is a network native technology
Drupal 7


 One of the most popular CMS
    E.g. Recovery.gov was originally on Drupal
    Semantic Drupal research pioneered by DERI Galway

 Open Source
    Developers often prefer it to Sharepoint

 RDFa export as standard from CMS structure (no annotation needed)
    Publish structured data that Google, Sindice etc. can harvest

 API methods built in

 Search NOT built in
Virtuoso
(http://virtuoso.openlinksw.com/)




     Hybrid server
           XML
           SQL
           RDF
           Free Text

     Supporting
           Merging of data silos in different formats
           Production of Web applications & services
           Large Scale
           Open Source version
Ready to use?


Beyond the TRL3-5 “valley of
Death”

TRL7? for facetted browse, server
technology

Not yet a stable market -
technologies like SearchMonkey
may come & go
Acknowledgements


 People: Fabio Ciravegna , Aba-Sah Dadzie, Khadija
 Elbedweihy, Miriam Fernandez, Yuangui Lei, Vanessa Lopez,
 Enrico Motta

 Projects: X-Media, OpenKnowledge, AKT, SmartProducts

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NetIKX Semantic Search Presentation

  • 1. Semantic Search Ready to Use? Dr Victoria Uren
  • 2. Motivation “The classic keyword search box exerts a powerful gravitational pull. Academics and industry researchers need to achieve the intellectual ‘escape velocity’ necessary to revolutionize search. They must invest much more in bold strategies that can achieve natural-language searching and answering, rather than providing the electronic equivalent of the index at the back of a reference book. “ Oren Etzioni, Search needs a shake up, Nature, 4 Aug. 2011, v.476, pp25-26 “A little semantics goes a long way” Jim Hendler
  • 3. Plan Introduction - What is semantic search? Research Background How it works Interface types Research Issues What is usable? For web search For corporate data management
  • 5. Search as we know it Full text search TF-IDF & other statistical approaches PageRank – exploiting hyperlink graph Controlled term search OPAC MESH etc. Other metadata Date of publication, author etc. Output typically ranked pages, records, documents
  • 6. Semantic Search Classic IR perspective Improve statistical/link based search of documents / webpages by better understanding user’s information need Resolve ambiguity Clustering Query expansion Past searches, WordNet etc. to suggest related terms
  • 7.
  • 8.
  • 9. Semantic Search Web 3.0 perspective Improve search over machine understandable data which may, or may not, include annotated documents Search for entities (people, products …) Search for facts (capital of Georgia?) Fuse knowledge from different sources Exploit structure of formal knowledge Broader / narrower plus much more
  • 10. Web 3.0 Search is Metadata search So more like Searching a relational database E.g. an OPAC Search of the deep web BUT linked data is “heterogeneous” Multiple domains mixed together Microformats & RDFa are from multiple sources Quality & consistency variable
  • 11. Benefits of Semantic Search Machine understandability i.e. controlled by “ontologies” so you can reason over it Supports entity search Ambiguity Seat/SEAT Broader/narrower Exploiting hierarchical class relations Complex queries over triples E.g. Joint between mild steel and stainless steel Heterogeneity Mappings between ontologies (silo bridging)
  • 13. Formal queries over RDF SQL-like languages SPARQL , SeRQL Xpath like languages Xquery, Rpath Others Metalog (controlled English) F-logic RDF-QBE (query by example) James Bailey et al., Web and Semantic Web Query Languages: A Survey. Reasoning Web 2005: 35-133
  • 14. Sample SPARQL Subject Object Predicate SELECT ?x WHERE { ?x <http://www.w3.org/2001/vcard-rdf/3.0#FN> "John Smith" } PREFIX vcard: http://www.w3.org/2001/vcard-rdf/3.0# SELECT ?y ?givenName WHERE { ?y vcard:Family "Smith" . ?y vcard:Given ?givenName . } Examples from http://jena.sourceforge.net/ARQ/Tutorial/
  • 15. Interfaces for Query Generation Keyword Forms Graph based Question answering Tabular browsers
  • 16. Keyword based Aims to be as close as possible to Google-like keyword search Pluses Minimal learning curve for users Can handle heterogeneity Minus Query complexity is limited to Entity search & Simple triples
  • 17. SemSearch Y. Lei, V. Uren, and E. Motta, A Ranking-Driven Approach to Semantic Search, Poster in ASWC 2008
  • 18. SemSearch 4 matches 6 matches (2 classes & 2 individuals) (relations) Total queries generated = 4*6 = 24 for “News: Victoria“
  • 19. Forms Familiar interface metaphor Database search Product search Plus Allows construction of more complex searches Minus Can’t handle heterogeneous open web - forms need to be pre-defined
  • 20.
  • 21.
  • 22. Graph-based Search Aim is to expose the structure of the ontology to the user to scaffold query formulation Pluses Good for single ontology environments Helps the user comprehend the domain Minuses Can become unwieldy with big and complex domains
  • 23.
  • 24. Question Answering Natural language input “What is the capital of Georgia?” Translation process transforms the natural language into a formal query Pluses Relatively complex queries possible (intersection of 2 triples) Can deal with heterogeneity User doesn’t need to understand the ontology Minuses Heavy computation
  • 25. AquaLog: question answering What are the which is, project, has- AKT, projects projects, project-member/ Dot.KoM of Vanessa? vanessa has-project-leader, vanessa Natural Linguistic Logical Language Answer Triple Triples Query GATE Relation Semantic components Similarity match Service Lopez, V., Uren, V., Motta, E. and Pasin, M. (2007) AquaLog: An ontology-driven question answering system for organizational semantic intranets, Journal of Web Semantics, 5, 2, pp. 72-105.
  • 26. Tabular Browsing Start with keyword search expand by browsing through links Pluses Supports data exploration Output as sets of facts Minuses Not suitable for heterogeneous datasets Can be slow
  • 28. Research Challenges Usability / expressivity trade off Heterogeneity Ontologies, quality, provenance Mapping, filtering Security & Privacy Personal data, social web Scalability
  • 30. Usable Web3.0 Tools For Web search For Corporate data management NOTE – a personal selection – I’m not endorsing any of these!
  • 31. Sig.ma (Semantic Information Mashup) http://sig.ma Runs off Sindice crawl of pages with embedded RDFa and other microformats Uses a keyword search for entities No attempt at fusion or disambiguation
  • 33.
  • 34.
  • 35. Google RichSnippets Entity data based on microformats, RDFa, microdata Reviews People Products (GoodRelations) Businesses & Organizations Recipes Events Video Supports entity search, with keyword search & facetted browsing Harvested from sites which supply the data in the required formats
  • 36.
  • 37. Wolfram|Alpha http://www.wolframalpha.com/ Focus is on computational knowledge Natural language question input Uses its own proprietary knowledge base
  • 38.
  • 39. DBpedia http://dbpedia.neofonie.de/browse/ Searches factual information extracted from Wikipedia as RDF Facetted browse approach in the home page BUT used in many many other research & Open Linked Data sites (e.g. Sig.ma)
  • 40.
  • 41. Usable Web3.0 Tools For Web Search For Corporate Data Management Opportunity for bridging data silos Keyword search has never been as good for CMS and Intranet as for internet Need experts to configure free text search well Distribution of terms can be skewed – impossible to configure Web3.0 is a network native technology
  • 42. Drupal 7 One of the most popular CMS E.g. Recovery.gov was originally on Drupal Semantic Drupal research pioneered by DERI Galway Open Source Developers often prefer it to Sharepoint RDFa export as standard from CMS structure (no annotation needed) Publish structured data that Google, Sindice etc. can harvest API methods built in Search NOT built in
  • 43.
  • 44. Virtuoso (http://virtuoso.openlinksw.com/) Hybrid server XML SQL RDF Free Text Supporting Merging of data silos in different formats Production of Web applications & services Large Scale Open Source version
  • 45. Ready to use? Beyond the TRL3-5 “valley of Death” TRL7? for facetted browse, server technology Not yet a stable market - technologies like SearchMonkey may come & go
  • 46. Acknowledgements People: Fabio Ciravegna , Aba-Sah Dadzie, Khadija Elbedweihy, Miriam Fernandez, Yuangui Lei, Vanessa Lopez, Enrico Motta Projects: X-Media, OpenKnowledge, AKT, SmartProducts