The document discusses how consumption of TV and content is changing, with more platforms and devices available that allow content to be accessed anywhere and interacted with in different ways. While the ways people access and interact with content are changing, fundamental human needs like relationships, values, and happiness remain the same. The business models in the TV industry also remain similar, with content providers, service providers, consumers, and advertisers, but big data analytics can help improve targeting and return on investment. The conclusion discusses how the winners will continue to be those who deliver engaging information and entertainment to audiences, and encourages focusing on human nature when creating content.

1. Future of TV
Consumption

2. The World Has Been Changing
It Used to Be Like This

3. B u t N o t A n y m o r e

5. Multiscreen
Faster
Connection
4G, Fiber
Bigger Screen,
Ultra-HD
Data, Indiv. Profile
Standalone Machine Learning
Apps

6. More Platforms to Consume Content
VR Devices
Google Glass
Smart Watch
Firefox Tizen
Sailfish Ubuntu

7. More Ways to Communicate with Content
Voice
Motion
Gesture
…
Mind

8. Some Things
Never Change
But

9. H u m a n N a t u r e N e v e r C h a n g e d
Happiness Love Dream
Family Respect
Friend Community
Value
Share

10. Business Model Hasn’t Changed, A Lot
Content
Content Provider
Service Provider
Consumer
Advertiser
Big
Data
1. Sell Content to Consumer
2. Sell Consumer to Advertiser

11. Value of Big Data Analytics
Improve Content
Relevance
Improve Targeting
Accuracy
= ROI

12. S o
Who Is Going to Be the
Winner
This Time ?

13. Content Is King
“The television revolution that began half a century
ago spawned a number of industries, including the
manufacturing of TV sets,
but the long-term winners were those who used the
medium to deliver
information and entertainment. ”
- Bill Gates, Jan 3,1996

14. R e m e m b e r T h e M o m e n t s W e G o t R eally

15. a n d G o B a c k t o t h e H u m a n N a t u r e to
Create More

16. Thank You for listening!
Thank You for listening!
Jonah Guo
www.Jonahguo.com
Jonah.guo#gmail.com