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Personal Music industry
- 1. RETHINKING THE WAY PEOPLE LISTENTO MUSIC Stephanie Heylands Simone Magazzu Yazan Iwidat
- 2. 1 INDUSTRY CUSTOMEREXPERIENCE JOURNEY MAPPING PERSONAS INDUSTRY STANDARDS
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- 4. 1. HEARING CUSTOMER JOURNEY 1. HEARING
- 5. 2. TAKING INTEREST CUSTOMER JOURNEY 1. HEARING 2.TAKING INTEREST
- 6. 3. ACQUIRING CUSTOMER JOURNEY 1. HEARING 2.TAKING INTEREST 3. ACQUIRING
- 7. 4. LISTENING CUSTOMER JOURNEY 1. HEARING 2.TAKING INTEREST 3. ACQUIRING 4. LISTENING
- 8. 5. SHARING CUSTOMER JOURNEY RING 2.TAKING INTEREST 3. ACQUIRING 4. LISTENING 5. SHARING
- 9. 6. BECOMING A FAN CUSTOMER JOURNEY TEREST 3. ACQUIRING 4. LISTENING 5. SHARING 6. BECOMING A FAN
- 10. CUSTOMER JOURNEY 1. HEARING 2.TAKINGINTEREST 3. ACQUIRING 4. LISTENING 5. SHARING 6. BECOMING A FAN CUSTOMER JOURNEY CUSTOMER JOURNEY
- 11. B. DIFFERENT MUSICUSERS
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- 13. I want to know more about thisartist Nice melody What’s the title of this song? I am going to listen to this a lot what does mark feel, think and do? 1. HEARING 2.TAKING INTEREST 3. ACQUIRING 4. LISTENING 5. SHARING 6. BECOMING A FAN I want this song on all my devices I want my friends to hear this CUSTOMER JOURNEY
- 14. MOMENTS OF TRUTH– MARK’S JOURNEY HEARING TAKING INTEREST ACQUIRING LISTENING CUSTOMER JOURNEY SHARING BECOMING A FAN
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- 16. What music should I put ? WHATDOES SOPHIE FEEL, THINK AND DO? 1. HEARING 2.TAKING INTEREST 3. ACQUIRING 4. LISTENING CUSTOMER JOURNEY 5. SHARING 6. BECOMING A FAN I like the music here ! Spotify did a great job !
- 17. MOMENTS OF TRUTH– SOPHIE’S JOURNEY HEARING TAKING INTEREST ACQUIRING LISTENING CUSTOMER JOURNEY SHARING BECOMING A FAN
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- 19. I want to check thisartists tour dates Do I hear a new artist What’s the title of this song? I want more than just this WHAT DOES PAUL FEEL, THINK AND DO? 1. HEARING 2.TAKING INTEREST 3. ACQUIRING 4. LISTENING CUSTOMER JOURNEY 5. SHARING 6. BECOMING A FAN I want to downloa d/buy it I want to share this with mike
- 20. MOMENTS OF TRUTH– paul’s JOURNEY HEARING TAKING INTEREST ACQUIRING LISTENING CUSTOMER JOURNEY SHARING BECOMING A FAN
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- 22. DIGITAL = PHYSICALMUSIC SALES 2014 Source: Interna-onal Federa-on of the Phonographic Industry (IFPI)
- 23. GLOBAL DIGITAL SALES2014 -17.9% +39.0% sUBSCRIPTION sTREAMING +38.6% AD-SUPPORTED STREAMING -8.0% PERMANENT DOWNLOADS MOBILE PERSONALISATION +6.9% TOTAL DIGITAL Source: Interna-onal Federa-on of the Phonographic Industry (IFPI)
- 24. • Ownership -‐ access ACCESS IS THE NEW OWNERSHIP
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- 26. > 500 DIGITALMUSIC SERVICES WORLDWIDE
- 27. YOUTUBE Most usedsearch engine for music
- 28. 1 in 7people on earth use youtube to listen to music Source: Interna-onal Federa-on of the Phonographic Industry (IFPI), 2014
- 29. Where do youfind your music ? 26 % go for download services like iTunes 38% for music streaming sites such as Spotify 57% go for youtube Source: Interna-onal Federa-on of the Phonographic Industry (IFPI), 2014
- 30. 75 million users 20million paying users 107 Minutes per session
- 31. “The main servicesall offer more than 30 million tracks and have a similar quality and approach. The value comes in what is being placed over the top. It’s all about curation, recommendation and influence.” Francis Keeling, global head of digital business, Universal Music Source: Interna-onal Federa-on of the Phonographic Industry (IFPI)
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- 36. But what ifwe look at other industries?
- 37. MOBILE LIVE STREAMINGINDUSTRY
- 38. VIDEO STREAMING INDUSTRY: CREATINGOWN CONTENT
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