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THE MAJOR MARKETING TRENDS AND
CHALLENGES FOR 2014-2015!
A Canada Post Webinar!
!
March 12, 2014!
Marketing Trends
2014-2015
SILENCE
the new luxury
2014
THE BIG DIVIDE
for against
Privacy Security
Personal Professional
Confidential Open
Short term Long term
BIG BROTHER BIG DATA
what is not going to
happen?
Reports of my death
have been greatly
exaggerated
Social
Offline
Email signature
Events
Blog
the art of
storytelling…
newsjacking involves posting free content such as a
blog post, video, or Tweet to get the attention or the
media and your buyers for free
2 4I0
TOP I0
20I4
the new kid in town
Marketing!
Technology!
Human Resources
Mobile 1
real estate
notifications
service(s)!
2
In the U.S., 25% of mobile Web users are mobile-
only (rarely use a desktop to access the web)
http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/b#mobile-only
Mobile first or mobile only?
VIDEO
& GIF
gif is the gift!
2
Leveraging images…
Are your marketing managers
proficient on iMovie?
Live Movie Maker Final Cut Pro
DATA
3
DATA
SMALL DATA
who owns the data?
SMART DATA
Marketing Automation 4
Are you engaging with customers in
ways you would like to be treated?
Marketing!
Technology!
Human Resources
5
Security / Privacy
Have you strategically identified what
needs to be kept secretive?
Wearable
6
Half Empty or Half Full?
Glass
3D Printing
7
What problem can you solve
or service can you render?
Coding
8
Who in your organization knows enough
geekery to recruit the best programmers?
CHECK: “For CEOs Who Want To Keep Coding” http://blog.newrelic.com/2014/03/11/sxsw-coding-ceo-recap/
Marketing!
Technology!
Human Resources
Talent
Copywriting!
Photo!
Video…
C r e a t i v i t y !
9
To what extent is creativity identified
and recognized in your organization?
Learning
10
How to create an environment
of ongoing learning?
> 200,000 subs
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Future marketing trends 2014-2015 - and where are the big challenges for brands?