Invited by my old friend and colleague, Rodrigo Padilla (on behalf of Canada Post), I gave this webinar about the Future Marketing Trends. While most of the Top Ten Trends will hardly come as a suprise, per se, the big challenge is in how companies and brands are facing them. No one can escape the importance of mobile or social; but it's why and how you use them that will be the distinguishing factor.
To listen to the webinar, please visit: http://themyndset.com/?p=13687
Services as one of my 2015-2016 lectures at the University of Bergamo.Roberto Peretta
Services as one of my 2015-2016 lectures at the University of Bergamo. It's stimulus material, posted to improve communication with current students. It's not interesting for the academia.
Conclusions to my 2015-2016 lectures at the University of Bergamo.Roberto Peretta
Conclusions to my 2015-2016 lectures at the University of Bergamo. It's stimulus material, posted to improve communication with current students. It's not interesting for the academia.
Tricky questions as one of my 2015-2016 lectures at the University of Bergamo.Roberto Peretta
Tricky questions as one of my 2015-2016 lectures at the University of Bergamo. It's stimulus material, posted to improve communication with current students. It's not interesting for the academia.
Content as one of my 2015-2016 lectures at the University of BergamoRoberto Peretta
Content as one of my 2015-2016 lectures at the University of Bergamo. It's stimulus material, posted to improve communication with current students. It's not interesting for the academia.
Social Media And Location-Based Marketing: Connecting the virtual and the rea...Octavian Mihai
Presented at the Longboard in Montreal on 15 December 2010
An informal talk about the changes social media brings to marketing and location-based advertising.
Gabriele Fuchs, CEO and Founder, WebportalisKGS Global
PITCH SMARTER! STRATEGIC ASPECTS OF DIGITAL PR
Communication as the key to success and the importance of Public Relations
The media landscape in turbulence and your options to regain maximum efficiency of your PR activities
Classic PR or Digital PR? How to improve your media outreach
A strategic PR decision: inhouse or outsourcing?
Advantages of a PR network to enhance results
Services as one of my 2015-2016 lectures at the University of Bergamo.Roberto Peretta
Services as one of my 2015-2016 lectures at the University of Bergamo. It's stimulus material, posted to improve communication with current students. It's not interesting for the academia.
Conclusions to my 2015-2016 lectures at the University of Bergamo.Roberto Peretta
Conclusions to my 2015-2016 lectures at the University of Bergamo. It's stimulus material, posted to improve communication with current students. It's not interesting for the academia.
Tricky questions as one of my 2015-2016 lectures at the University of Bergamo.Roberto Peretta
Tricky questions as one of my 2015-2016 lectures at the University of Bergamo. It's stimulus material, posted to improve communication with current students. It's not interesting for the academia.
Content as one of my 2015-2016 lectures at the University of BergamoRoberto Peretta
Content as one of my 2015-2016 lectures at the University of Bergamo. It's stimulus material, posted to improve communication with current students. It's not interesting for the academia.
Social Media And Location-Based Marketing: Connecting the virtual and the rea...Octavian Mihai
Presented at the Longboard in Montreal on 15 December 2010
An informal talk about the changes social media brings to marketing and location-based advertising.
Gabriele Fuchs, CEO and Founder, WebportalisKGS Global
PITCH SMARTER! STRATEGIC ASPECTS OF DIGITAL PR
Communication as the key to success and the importance of Public Relations
The media landscape in turbulence and your options to regain maximum efficiency of your PR activities
Classic PR or Digital PR? How to improve your media outreach
A strategic PR decision: inhouse or outsourcing?
Advantages of a PR network to enhance results
We’ve created a full color, beautifully designed magazine that serves as the ultimate ICYMI for last quarter’s content. We talked about the social perspective on big data, Dark Social, the World Series, music, TV and more. Click the button below to get yours.
To understand the impact social media has on sales, we must first understand the sales cycle. The sales cycle is a series of predictable steps needed to sell a product or service. Thanks to social media, we can see in real time where consumers are in the sales cycle. By knowing which phase they’re in, you can provide the right information at the right time to help move the customer along to the next stage of the process.
Join our panel of experts and us to discuss the social sales cycle, including a detailed review of each phase:
• Discovery: The point that a consumer gains and builds awareness of your product or service.
• Selection: Consumers weed out the products and services that do not meet their personal preferences and come to a decision of which product or service that they want to purchase.
• Validation: Consumers educate themselves about the product and service that they are validating and how they intend to use it.
• Purchasing: Consumer is ready to purchase your products or services.
• Use: The consumer has purchased your product or service, and paves the way for future sales through positive experiences and reviews.
A comprehensive look at the 2016 social media trends in business and how you can utilize them. A sneak peak into 2017 and how to prepare the marketplace using social media.
A deck I put together to present to member-based partners, building on a short content piece from the Member Experience Network. Stats are relevant for 2019.
Teradata connect is conference on the power of data-driven digital marketing. The conference had a number of inspiring keynotes from Google, Facebook, Wired and Virgin Galactic to name a few. This is an unofficial summary perspective on the conference...that from an Australian technology startup - www.localz.co.
Key takeaways:
1. Customer data is like a currency - access is earned through demonstrated value
2. Technology is re-enabling the era of personalised, contextually relevant interactions…but at mass scale
3. Data savvy businesses will win
Invited talk planned for STI summit in Russia in July 2013. Due to an error in visa I never made it to Russia. Here is the talk anyway. The first part is my standard big data talk. The second part is about the semantic web and big data.
What do L'Oreal, the Metropolitan Museum of Art, and McDonalds have in common? Like Harvard University, they all have CDOs. But what on earth does a CDO do in a world where almost everything is digital? A CDO is a means to catalyze change and to empower one person to accelerate digital capabilities across the enterprise. This session will focus on practical ways that CDOs, CMOs, and other enterprise leaders can create and innovate through digital strategy.
One of the great joys of social media is that it's truly a city that never sleeps. However, one of the downfalls for brands is that means your customers always expect a quick, responsive user experience. Are you prepared to provide that on social? Are you actively listening to your customers, monitoring and moderating conversations, and providing value where they don't even know they need it? Are you enabling customers to participate in telling your brand's story?
In this webinar, learn from our panel of experts:
-How to integrate monitoring and moderation into your business strategy to accommodate customers and social needs
-Platforms and services that can help you provide a 24/7 customer experience
-Best practices for acting and reacting in a way that enhances continuous customer engagement
With measurement becoming murkier in the wake of privacy changes and the confusing cycle of reopenings and closings around COVID-19, there have been a lot of challenges (not to mention opportunities) in paid social this year. In this panel, we partner with video creation platform QuickFrame, predictive audience tool Black Crow, and social connection company Meta, to debrief on these changes and help you best prepare for next year.
We’ve created a full color, beautifully designed magazine that serves as the ultimate ICYMI for last quarter’s content. We talked about the social perspective on big data, Dark Social, the World Series, music, TV and more. Click the button below to get yours.
To understand the impact social media has on sales, we must first understand the sales cycle. The sales cycle is a series of predictable steps needed to sell a product or service. Thanks to social media, we can see in real time where consumers are in the sales cycle. By knowing which phase they’re in, you can provide the right information at the right time to help move the customer along to the next stage of the process.
Join our panel of experts and us to discuss the social sales cycle, including a detailed review of each phase:
• Discovery: The point that a consumer gains and builds awareness of your product or service.
• Selection: Consumers weed out the products and services that do not meet their personal preferences and come to a decision of which product or service that they want to purchase.
• Validation: Consumers educate themselves about the product and service that they are validating and how they intend to use it.
• Purchasing: Consumer is ready to purchase your products or services.
• Use: The consumer has purchased your product or service, and paves the way for future sales through positive experiences and reviews.
A comprehensive look at the 2016 social media trends in business and how you can utilize them. A sneak peak into 2017 and how to prepare the marketplace using social media.
A deck I put together to present to member-based partners, building on a short content piece from the Member Experience Network. Stats are relevant for 2019.
Teradata connect is conference on the power of data-driven digital marketing. The conference had a number of inspiring keynotes from Google, Facebook, Wired and Virgin Galactic to name a few. This is an unofficial summary perspective on the conference...that from an Australian technology startup - www.localz.co.
Key takeaways:
1. Customer data is like a currency - access is earned through demonstrated value
2. Technology is re-enabling the era of personalised, contextually relevant interactions…but at mass scale
3. Data savvy businesses will win
Invited talk planned for STI summit in Russia in July 2013. Due to an error in visa I never made it to Russia. Here is the talk anyway. The first part is my standard big data talk. The second part is about the semantic web and big data.
What do L'Oreal, the Metropolitan Museum of Art, and McDonalds have in common? Like Harvard University, they all have CDOs. But what on earth does a CDO do in a world where almost everything is digital? A CDO is a means to catalyze change and to empower one person to accelerate digital capabilities across the enterprise. This session will focus on practical ways that CDOs, CMOs, and other enterprise leaders can create and innovate through digital strategy.
One of the great joys of social media is that it's truly a city that never sleeps. However, one of the downfalls for brands is that means your customers always expect a quick, responsive user experience. Are you prepared to provide that on social? Are you actively listening to your customers, monitoring and moderating conversations, and providing value where they don't even know they need it? Are you enabling customers to participate in telling your brand's story?
In this webinar, learn from our panel of experts:
-How to integrate monitoring and moderation into your business strategy to accommodate customers and social needs
-Platforms and services that can help you provide a 24/7 customer experience
-Best practices for acting and reacting in a way that enhances continuous customer engagement
With measurement becoming murkier in the wake of privacy changes and the confusing cycle of reopenings and closings around COVID-19, there have been a lot of challenges (not to mention opportunities) in paid social this year. In this panel, we partner with video creation platform QuickFrame, predictive audience tool Black Crow, and social connection company Meta, to debrief on these changes and help you best prepare for next year.
Similar to Future marketing trends 2014-2015 - and where are the big challenges for brands? (20)
Conducted by Minter Dial, in advance of his new book YOU LEAD, between March and May 2020 via Survey Monkey, this leadership survey was answered by 566 people around the world. It was conducted in English and French.
Una encuesta sobre la empatía en español, creada por Minter Dial, el autor del libro Heartificial Empathy, Putting heart into business and Artificial Intelligence. Esta encuesta fue completada entre le 15 marzo et 22 abril (mientras el crisis de Covid-19).
Si quiere cumplir esta encuesta, lo encontrará aquí: https://www.surveymonkey.co.uk/r/W3T6Z2Q
Sxsw 2019 - Putting Empathy into Business and AIMinter Dial
A selection of slides for #SXSW2019 presentation by Minter Dial, Putting Empathy into Business and Artificial Intelligence. Sunday March 10 at 11am in the Convention Center Room 9ABC. Please come and join. #SXSWEmpathy
Disrupting Leadership - The Strategic Challenges of Media LeadershipMinter Dial
Keynote Presentation at the Digital Editors Network (DEN) 2018 hosted at the BBC. Exploration of new media avenues, business models and how leadership needs to adapt to the new world order.
Disruption Summit 2018 - Three keys to futureproof your businessMinter Dial
The three key mindsets to futureproof your business. This is a concise version of my presentation made at Disruption Summit EMEA 2018.
All about: #Meaningfulness, #Responsibility and #Collaboration
Futureproof Your Business For The Next Disruption #SXSW2018Minter Dial
Keynote presentation at SXSW2018 #futureproofSXSW
Exploring the 12 disruptive forces and 3 key mindsets to help your business drive through and with the next disruptive forces. Focus on #Genomics and #AI.
Futureproof, Get Your Business Ready for the Next Disruption (Pearson 2017), co-authored by Caleb Storkey and Minter Dial
Book reading and signing in Austin Convention Center on March 10, 2018.
New tech trends 2016 - How new tech is impacting society around the worldMinter Dial
This presentation is derived from the Netexplo 2016 Trends Reports. The Netexplo Observatory, based out of Paris, hosts an annual Forum and, via a team of experts and sociologists, analyses the usages of new tech via 1000s of initiatives that have been pre-qualified by its network of new tech trend spotters.
Netexplo 2016 - Is London the digital capital of Europe?Minter Dial
This presentation, delivered at the Netexplo 2016 Forum in Paris, portrays the digital landscape of London, looking at the pillars of innovation in London: fintech, fashiontech, retail and services. For each sector, the most emblematic initiative(s). Following the presentation, I hosted a panel with Russ Shaw (Tech London Advocates) and Aron Pilhofer (CDO The Guardian).
Tomb of the Unknowns at Arlington cemetery - Jeopardy QuestionMinter Dial
A circulating email about the Tomb of the Unknowns at Arlington Cemetery, some truths and traditions about the guards of the Tomb of the Unknowns, including the 21-gun salute.
How to be a rock star CMO? Adding rocks to the roll [sic] of the CMOMinter Dial
How can a CMO lead the digital revolution and make the brand come alive throughout the organization?
This speech was delivered at the iGaming Conference in Amsterdam 2015.
New tech trends worldwide 2015 from the Netexplo ObservatoryMinter Dial
This presentation was delivered at the Adobe Summit EMEA 2015 and is a resume of the work by the Netexplo Observatory, based in Paris, and partnered with UNESCO, the French Senate and an international network of media (Le Figaro, LCI, International New York Times, Times of India, Caixin Media, Folha de S.Paolo...).
The New Tech Trends 2015 presented is the result of a global network of trend spotters, technologists and university professors, helping to collect and collate over 1,200 initiatives. These are then analysed and understood by the Netexplo team, that includes renowned sociologists, Bernard Cathelat and Julien Levy, to create an annual trend report.
With the meta trend entitled, "MY SMART CITY?", this presentation breaks down and illustrates each of the sub-trends with specific initiatives, some of which are Netexplo Laureates 2015.
New tech trends - How new tech is impacting society around the world Minter Dial
New tech innovation is happening at a torrid pace and new ideas - both high and low tech - are being spawned everywhere, not just in Silicon Valley. Taking a look at new technology start-ups from around the world collected through the Netexplo Observatory, this presentation provides a panorama of some of the most exciting initiatives. The intention is to peer into the next big wave of technological breakthroughs and see how technology can be put to good service.
Netexplo 2014 - New tech trends and analysis from worldwide panel of experts Minter Dial
Netexplo is an independent observatory that studies the impact of digital tech on society and business. It operates with a global network of tech trend spotters, including relationships with the best academic institutions around the world. Netexplo benefits from a special partnership with UNESCO, at which it holds its annual forum in Paris. Finally, Netexplo has developed partnerships with prestigious media, including the New York Times, Folha de S. Paulo and Times of India. Thanks to this comprehensive network, Netexplo has a powerful way to identify new technology trends from around the world.
The Netexplo award winners are selected based on the following criteria: exemplarity, originality and potential impact of the digital innovations. We asked a panel of worldwide new technology experts and influencers to evaluate independently the award winners. This panel of distinguished experts provided their insights which you will find along with a short video and description of each award winner.
The Top 10 Netexplo Award Winners:
*BRCK – Internet everywhere, whatever the conditions
*Clic and Walk - when consumers collect marketing data for companies
*Digital Lollipop - an electronic Chupa Chups that lets you lick a virtual taste
*Jelly - using social networks to answer questions and share knowledge
*Mobile 3D scanner - my mobile becomes a 3D scanner
*Shodan - the search engine for smart devices
*SimSensei - my therapist is an algorithm
*SkinPrint - the birth of "ego-medicine": treatment you create yourself
*Soma Analytics - monitoring and managing the risk of burnout
*Wibbitz - transforming content from text to video
The Ten New Tech Experts:
*Adriana Garcia Martinez, Brazil. Co-founder at Orbitalab, Fellow at Stanford University.
*Erik Hersman, Kenya. Technologist, blogger and commentator who specialises in the impact and application of technology throughout Africa.
*Emiliano Kargieman, Argentina. Founder and CEO at Satellogic, Founder at Aconcagua Ventures and Founder at Core Security Technologies.
*Gerd Leonhard, Switzerland. CEO at The Futures Agency. Media Futurist, Keynote Speaker, Author & Blogger.
*Steven Levy, USA. Senior writer at Wired, author of 7 books.
*Bernard Moon, USA / South Korea. Co-founder & General Partner at SparkLabs Global Ventures, a seed fund. Partner at SparkLabs, a startup accelerator in Korea.
*Dr Shirshendu Mukherjee, Delhi, India. Strategic Advisor for the Wellcome Trust.
*Toby Shapshak, Johannesburg, South Africa. Editor and publisher of Stuff Magazine, Columnist for the Financial Mail, Strategist and Speaker.
*Greg Verdino, USA. Futurist, consultant, author, blogger and keynote speaker.
*Orli Yakuel, Israel. Web Analyst, Blogger and Consultant at Go2web20.
Infographic created by YOPPS Agency - Yael Rozencwajg et Renaud Ramaud.
Tendances Marketing pour 2014 (LabCom) Minter Dial
Pour lancer la conférence, j'ai créé un keynote sur ce que je vois comme les plus grandes tendances marketing. Dans un monde où les nouveautés deviennent plus mainstream, le focus se porte sur l'état d'esprit dans lequel on se trouve. Il y a une lutte entre deux pôles qui se fait a plusieurs niveaux: entre la vie privée et la sécurité, la vie personnelle et la vie professionnelle, la confidentialité et l'esprit de collaboration, entre le court term et le long term et enfin, entre le data qui permet d'apprendre et de customiser (Big Data) et le data qui est espionné (Big Brother).
Voici, les dix grandes tendances alors. Aucune est novatrice. En revanche, la nouveauté est dans la manière que nous l'abordons. A chaque tendance, il y a une nouvelle question stratégique qui est posée.
Social Retail - The use of social media in retail (LikeMinds Event Nov 2013) Minter Dial
Delivered on November 27 2013 in London at the LikeMinds Event, as part of the Digital Marketing Show 2013, I made this 20 minute presentation on the use of social media in retail around the world. There are numerous examples taken from Asia (Right On, Vanquish & Puma in Tokyo; Under Armour in Shanghai). Others from Paris (Adidas, Karl Lagerfeld, Empreinte) and New York (Lord & Taylor) as well as from London (Uniqlo, Riding House Cafe).
"Le Spot Social Media" : La publicité sur les medias sociaux 2013 (en français)Minter Dial
Présentation faite (en français) pour ouvrir les Assises des Medias Sociaux à Innovation Napoleon. La presentation avait comme objectif de planter le décor et de donner quelques consignes pour que les publicités fonctionnent au mieux.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
17. In the U.S., 25% of mobile Web users are mobile-
only (rarely use a desktop to access the web)
http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/b#mobile-only
Mobile first or mobile only?
29. Coding
8
Who in your organization knows enough
geekery to recruit the best programmers?
CHECK: “For CEOs Who Want To Keep Coding” http://blog.newrelic.com/2014/03/11/sxsw-coding-ceo-recap/