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Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.

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Octavian Mihai
Octavian Mihai

Presented at the Longboard in Montreal on 15 December 2010 An informal talk about the changes social media brings to marketing and location-based advertising.

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Location-Based Marketing Connecting the virtual and the real world at the point-of-sale 15 December 2010 @OctavianMihai | www.octavianmihai.com Longboard, Montreal, 2010
CONNECT ,[object Object],[object Object],[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
What is local? 15 December 2010 @OctavianMihai | www.octavianmihai.com
What is local? ,[object Object],[object Object],[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
What is social media? ,[object Object],[object Object],[object Object],[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
And marketing people lost it… ,[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
Advertising ,[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
Advertising ,[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
Advertising 15 December 2010 @OctavianMihai | www.octavianmihai.com
Advertising ,[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
Advertising 15 December 2010 @OctavianMihai | www.octavianmihai.com
Advertising ,[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
Advertising 15 December 2010 @OctavianMihai | www.octavianmihai.com
Social media or Convenience 2.0 ,[object Object],[object Object],[object Object],[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
It ’ s all about mobile, local & community ,[object Object],[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
Get ready for local! ,[object Object],[object Object],[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
1. Understand your space ,[object Object],[object Object],[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
2. Think outside the web! ,[object Object],[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
2. Think outside the web! 15 December 2010 @OctavianMihai | www.octavianmihai.com
3. Your brand ’ s social capital ,[object Object],[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
3. …Your brand ’ s social capital ,[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
Let ’ s get local 15 December 2010 @OctavianMihai | www.octavianmihai.com
1. Location-Based Social Networking 15 December 2010 @OctavianMihai | www.octavianmihai.com Know: Foursquare, Gowalla, Loopt, Brightkite, Whrrl
(Location-Based Mechanism) ,[object Object],[object Object],[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
2. Own Your Space 15 December 2010 @OctavianMihai | www.octavianmihai.com ,[object Object],[object Object],[object Object],[object Object]
3. Local promotional plan 15 December 2010 @OctavianMihai | www.octavianmihai.com Local and social media promotional initiatives a MUST in the future campaign planning.
4. Monitor 15 December 2010 @OctavianMihai | www.octavianmihai.com Track and analyse your location. Track and analyse conversations.
5. Engage ,[object Object],[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
What can you do with ,[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
Mobile + Local + Real-Time + Play ,[object Object],[object Object],[object Object],[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
Point-of-sale promotions… ,[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
Point-of-sale promotions… 15 December 2010 @OctavianMihai | www.octavianmihai.com Mashable.com
Point-of-sale promotions… 15 December 2010 @OctavianMihai | www.octavianmihai.com Mashable.com
Mobile + Local + Real-Time + Play ,[object Object],[object Object],[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
Point-of-sale promotions… 15 December 2010 @OctavianMihai | www.octavianmihai.com Mashable.com
Point-of-sale promotions… ,[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
Get local now! ,[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
Some Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com
Thank you! ,[object Object],[object Object],[object Object],[object Object],15 December 2010 @OctavianMihai | www.octavianmihai.com

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Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.

Editor's Notes

  1. Internet of things
  2. Internet of things
  3. Internet of things
  4. Internet of things
  5. Internet of things
  6. Internet of things
  7. What about brands?
  8. Internet of things