A R O T A R I A N ’ S M E T H O D T O
M A R K E T I N G A N D B U I L D I N G B U S I N E S S
Business From Service
W H O W E A R E
I N F O R M A T I O N S H I F T
4 W A Y T E S T F O R M A R K E T I N G & B U S I N E S S
T E S T I N G G ...
C o n n e c t i n g P e o p l e
+
I n f o r m a t i o n S h i f t
Shifting Effects
 Once successful businesses are having trouble
staying in business
 Consumers are less loyal than ever
...
Marketing and business practices that
don’t meet the 4 Way Test
1We are becoming
desensitized to mass
media and seeking a ...
The internet says, “you don’t have to
listen if you don’t want to”
2The internet and
technology back up our
ignoring insti...
A new generation of consumers with
different decision making values
32008 economic
downturn changed
decision making for
th...
T H E Y W A N T C O N N E C T I O N
T H E Y W A N T T O B E V A L U E D
Consumers Want More
EMBRACE THE
SHIFT WITH
Test #1:
Is it the
truth?
Test #1:
Is it the
truth?
If your sales pitch came
out of this guys mouth
would you believe it?
Test #2:
Is it fair
to all
concerned?
Don’t just present your
side of the story, tell the
whole story
Give viewers what th...
Test #3:
Will it build
goodwill
and better
friendships?
Transition from a sales
funnel to hour glass
A cultural sales shif...
Test #3:
Will it build
goodwill
and better
friendships?
Transition from a sales
funnel to hour glass
A cultural sales shif...
Test #4:
Will it be
beneficial
to all
concerned?
Yes, you’ll make a profit
and the product you sell
will improve the lives...
Test #4:
Will it be
beneficial
to all
concerned?
Yes, you’ll make a profit
and the product you sell
will improve the lives...
Failing Goal
 Increase traffic to my website-
TEST
Is it the truth?
Is it fair to all concerned?
Will it build goodwill a...
Average Goal
 Share resources that attract young home buyers
to my website
+
TEST
Is it the truth?
Is it fair to all conc...
Winning 4 Way Goal
 Share unbiased resources for young couples buying their
first home so they will feel empowered, comfo...
G o o d N e w s f o r
C o l u m b i a
Photo credit: danbrenner.wordpress.com
W H O W E A R E
I N F O R M A T I O N S H I F T
4 W A Y T E S T F O R M A R K E T I N G & B U S I N E S S
T E S T I N G G ...
Business from Service
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Business from Service

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A Rotarian's Method to Marketing and Building Business

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  • Before I get started I feel like I should give a bit of background on who we are.This is me, I’m Monica. This is my brother Travis. We operate a family business consisting of two divisions: I manage MayeCreate. He manages Tranquility. We help each other out a lot. MayeCreate is a digital media marketing agency, we help people grow their business through new and traditional marketing services. We build a lot of websites and help businesses plan their marketing activities around those websites.Tranquility is an internet service provider. We do both residential and commercial internet.Both of our divisions accomplish the same goal: Connecting People.
  • Before internet and cell phones life ran on what I consider Island time.People are less patient than ever and less loyal than ever because there are so many options available to them with the click of a mouse.How did we get here?
  • Churches have understood this concept for centuries why don’t businesses?
  • Churches have understood this concept for centuries why don’t businesses?
  • Churches have understood this concept for centuries why don’t businesses?
  • Churches have understood this concept for centuries why don’t businesses?
  • Churches have understood this concept for centuries why don’t businesses?
  • Churches have understood this concept for centuries why don’t businesses?
  • Churches have understood this concept for centuries why don’t businesses?
  • Don’t go to church just because everyone else is, you won’t necessarily go to heaven
  • Don’t go to church just because everyone else is, you won’t necessarily go to heaven
  • Don’t go to church just because everyone else is, you won’t necessarily go to heaven
  • Business from Service

    1. 1. A R O T A R I A N ’ S M E T H O D T O M A R K E T I N G A N D B U I L D I N G B U S I N E S S Business From Service
    2. 2. W H O W E A R E I N F O R M A T I O N S H I F T 4 W A Y T E S T F O R M A R K E T I N G & B U S I N E S S T E S T I N G G O A L S H O W I T I M P A C T S C O L U M B I A B U S I N E S S E S Business From Service
    3. 3. C o n n e c t i n g P e o p l e +
    4. 4. I n f o r m a t i o n S h i f t
    5. 5. Shifting Effects  Once successful businesses are having trouble staying in business  Consumers are less loyal than ever  Seems like everyone wants something for nothing  People expect everything right now What’s perpetuating this shift?
    6. 6. Marketing and business practices that don’t meet the 4 Way Test 1We are becoming desensitized to mass media and seeking a way to avoid it Can smell a lie and don’t like to be sold to
    7. 7. The internet says, “you don’t have to listen if you don’t want to” 2The internet and technology back up our ignoring instincts Internet makes it easy to find your own information prior to contacting sales and less painful during the sales process
    8. 8. A new generation of consumers with different decision making values 32008 economic downturn changed decision making for those nearing or in retirement New generation of decision makers are different
    9. 9. T H E Y W A N T C O N N E C T I O N T H E Y W A N T T O B E V A L U E D Consumers Want More EMBRACE THE SHIFT WITH
    10. 10. Test #1: Is it the truth?
    11. 11. Test #1: Is it the truth? If your sales pitch came out of this guys mouth would you believe it?
    12. 12. Test #2: Is it fair to all concerned? Don’t just present your side of the story, tell the whole story Give viewers what they really need to make a decision 57% of the sales process has already taken place before the phone call
    13. 13. Test #3: Will it build goodwill and better friendships? Transition from a sales funnel to hour glass A cultural sales shift from hunting to farming
    14. 14. Test #3: Will it build goodwill and better friendships? Transition from a sales funnel to hour glass A cultural sales shift from hunting to farming
    15. 15. Test #4: Will it be beneficial to all concerned? Yes, you’ll make a profit and the product you sell will improve the lives of those who use it The internet is unforgiving
    16. 16. Test #4: Will it be beneficial to all concerned? Yes, you’ll make a profit and the product you sell will improve the lives of those who use it The internet is unforgiving
    17. 17. Failing Goal  Increase traffic to my website- TEST Is it the truth? Is it fair to all concerned? Will it build goodwill and better friendships? Is it beneficial to all concerned?
    18. 18. Average Goal  Share resources that attract young home buyers to my website + TEST Is it the truth? Is it fair to all concerned? Will it build goodwill and better friendships? Is it beneficial to all concerned?
    19. 19. Winning 4 Way Goal  Share unbiased resources for young couples buying their first home so they will feel empowered, comfortable and supported throughout the home buying process. + TEST Is it the truth? Is it fair to all concerned? Will it build goodwill and better friendships? Is it beneficial to all concerned?
    20. 20. G o o d N e w s f o r C o l u m b i a Photo credit: danbrenner.wordpress.com
    21. 21. W H O W E A R E I N F O R M A T I O N S H I F T 4 W A Y T E S T F O R M A R K E T I N G & B U S I N E S S T E S T I N G G O A L S H O W I T I M P A C T S C O L U M B I A B U S I N E S S E S Business From Service

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